New TV Ad Launched by We Are NY Horse Racing

The launch of a new television advertisement was announced by officials at We Are NY Horse Racing Friday, titled 'Community.' It seeks to further educate and inform New Yorkers about the importance of horse racing to the New York State economy.

The ad will air on broadcast and cable networks across the state beginning Friday, with additional ads to be unveiled in the coming months.

The ad also appears on YouTube, below.

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‘We Are NY Horse Racing’ Holds Lobby Day

Edited Press Release

Albany, NY–We Are NY Horse Racing held its first Lobby Day Thursday to educate lawmakers about the importance of horse racing to the New York State economy. Dozens of stakeholders from a variety of organizations, non-profits, and labor unions joined together to educate lawmakers about a sport that drives an industry responsible for 19,000 jobs and more than $3 billion in annual economic impact.

“The sport of horse racing has given me an opportunity to join an industry that truly supports me,” said exercise rider Francisco Eduardo Barrera Torres. “Since I started my career at Belmont Park in 2007, I've become a part of something greater. The sport has given me a great sense of pride as I've been able to provide for my family and send my child to school. I am thrilled to be a part of We Are NY Horse Racing's efforts because we must come together to protect our jobs and family-sustaining wages.”

The Lobby Day comes as We Are NY Horse Racing deployed paid advertisements on both digital and television to highlight the positive economic impacts of the sport. Since its initial launch in September, the We Are NY Horse Racing coalition has rapidly grown to now include nearly 50 member organizations. We Are NY Horse Racing is a diverse group of small businesses, labor unions, non-profits, trade organizations, and community groups working to advocate on behalf of the 19,000 women and men who are working in and around the sport.

“As a new father, this sport gives my family a sense of security because I am part of a community,” said Chris Manza, electrical foreman of IBEW Local 25. That's why this is so much more than just a job, it's a career that I can be proud of. I am incredibly lucky to work at Belmont Park, and I encourage our elected officials to come visit and see for themselves why this community is so special.”

“As a veterinarian and breeder, I am lucky to be able to care for these wonderful animals each and every day,” said Dr. Scott Ahlschwede, DVM of Rood & Riddle Equine Hospital. “None of us would have been here today without the horses, and it was an honor to be able to describe my role in the New York racing ecosystem to the assembled lawmakers [Thursday]. It was gratifying to see and hear their interest in a sport that plays a central role in the lives of so many New Yorkers.”

“I'm proud to stand in solidarity with We Are NY Horse Racing for this Lobby Day, so we can protect the critical economic benefits the sport provides to our State,” said Vincent Albanese, director of policy and public affairs of New York State Laborers' Organizing Fund. “I have seen firsthand how vital the sport of horse racing is in protecting the good-paying union jobs that countless union members rely on. Not only does it benefit the unionized construction industry, but it helps ensure our entire state's economy prospers by generating $3 billion in annual economic impact, 19,000 direct jobs.”

“Horse racing and breeding provide thousands of jobs and uplift small businesses, including those in the agriculture sector across the state,” said Jeff Williams, public policy director of the New York Farm Bureau. “We stand with the We Are NY Horse Racing Coalition as they hold their Lobby Day event and will continue to back their efforts.”

For additional information on We Are NY Horse Racing and its diverse membership visit nyhorseracing.com.

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We Are NY Horse Racing Ad Hits Airwaves

We Are NY Horse Racing recently unveiled its first television advertisement, which is now airing on cable television and digital platforms. The ad highlights the importance of horse racing to the New York State economy.

We Are NY Horse Racing is a diverse group of small businesses, labor unions, non-profits, trade organizations, and community groups working to advocate on behalf of the 19,000 women and men who are working in and around the sport. Since its initial launch in September, We Are NY Horse Racing has rapidly grown to now include nearly 50 member organizations.

The post We Are NY Horse Racing Ad Hits Airwaves appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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‘We Are NY Horse Racing’: Small Business Coalition Launched In New York

A coalition comprised of small businesses, unions, non-profits, and trade organizations today announced the launch of We Are NY Horse Racing, a coalition designed to educate New Yorkers regarding the importance of the sport of horse racing to the New York economy. From downstate labor unions to upstate local restaurants and hotels, We Are NY Horse Racing has garnered statewide support.

The horse racing economy includes farmers, trainers, horse breeders, horse owners, racetrack employees, dozens of labor unions that support racing operations, backstretch workers, veterinarians, and racing officials as well as seasonal and part-time jobs directly tied to big events such as the Belmont Stakes or the annual summer meet at historic Saratoga Race Course. As a driver of tourism both downstate and throughout upstate New York, horse racing is a big business for the hospitality sector at a time when hotels, bars and restaurants continue to face uncertainty related to the COVID-19 pandemic. The recently concluded 2021 summer meet in Saratoga saw an average daily attendance of more than 26,000.

According to a study published by the American Horse Council in 2018, horse racing in New York State is responsible for 19,000 jobs and more than $3 billion in annual economic impact. In addition, the broader equine industry is New York's second-largest agribusiness, generating good-paying jobs in every county and corner of the State. The sport of horse racing drives an industry that sustains hundreds of small businesses on and around the 11 racetracks currently in operation in New York.

We Are NY Horse Racing will engage in a number of activities moving forward, including events, paid media and other efforts directly related to educating and informing New Yorkers about the importance of horse racing to the New York economy.

To learn more about the coalition, please visit www.nyhorseracing.com.

Founding members of the We Are NY Horse Racing Coalition include:

  • New York State Laborers' Organizing Fund
  • Saratoga County Chamber of Commerce
  • Long Island Contractors Association
  • New York Farm Bureau
  • Saratoga Casino and Hotel
  • NY Racetrack Chaplaincy
  • District Council 9, International Union of Painters and Allied Trades
  • DZ Restaurants, Saratoga
  • The Building and Construction Trades Council of Nassau & Suffolk Counties, AFL-CIO
  • The New York Racing Association, Inc. (NYRA)
  • New York Thoroughbred Breeders Inc. (NYTB)
  • Belmont Child Care Association (BCCA)
  • Discover Saratoga
  • New York Thoroughbred Horsemen's Association (NYTHA)
  • Gateway Youth Outreach
  • Western New York Harness Horsemen's Association
  • Standardbred Owners Association, Inc.
  • Capital Off-Track Betting
  • Backstretch Employees Service Team (B.E.S.T)
  • Harness Horse Association of Central New York
  • Saratoga Harness Horseperson's Association
  • Monticello Harness Horsemen's Association
  • Empire State Harness Horsemen's Alliance
  • Catskill Off-Track Betting

“The mission of the New York Farm Bureau is to support today's agricultural needs and create member opportunities for tomorrow, and many of these opportunities are a direct result of the horse racing industry,” stated Jeff Williams, Public Policy Director of the New York Farm Bureau. “New York agriculture and horse racing go hand in hand, which is why our organization is pleased to be a part of We Are NY Horse Racing.”

“Saratoga Race Course is an economic engine for upstate New York and a source of great pride for our communities,” stated Todd Shimkus, President of the Saratoga County Chamber of Commerce. “Our member businesses recognize the sport's direct impact to the local economy, which is why we will take every opportunity to emphasize horse racing's importance to Saratoga County and New York.”

“The Horse Racing Industry is so instrumental to my restaurants across Saratoga. Without it, I'm not sure how local businesses like mine would survive,” stated Nancy Bambara, VP and COO of DZ Restaurants which owns and operates Chianti Il Ristorante, Forno Bistro and Boca Bistro. “I am very happy to be joining We Are NY Horse Racing and its initiatives, especially as the restaurant industry recovers from the pandemic and we look towards the recovery of our local economy.”

“Long Island contractors are proud to join the We are NY Horse Racing as this industry is an economic boom for our area,” stated Marc Herbst, Executive Director of the Long Island Contractors' Association. “Horse racing has provided our contractors with good-paying jobs – from working at Belmont Park to repairing critical infrastructure that enables fans to visit Belmont, we are grateful to have these local job opportunities.”

“Our membership is well aware of the hard work and dedication required to support a successful racing industry in New York,” stated Najja Thompson, Executive Director of New York Thoroughbred Breeders, Inc. “New York's horse breeders and farm owners have propelled the sport forward in recent years, and we look forward to contributing our collective voice to this important effort.”

“Our members have been positively impacted by the horse racing industry for decades,” stated Vincent Albanese, Director of Policy and Public Affairs at the New York State Laborers' Organizing Fund. “You may not see it on television, but our members are the folks responsible for maintaining many facets of the track. We're proud to support this new coalition that will educate New Yorkers about the broad impact of the industry, including the employment of hundreds of unionized construction workers.”

“The Building and Construction Trades Council of Nassau & Suffolk Counties stand in solidarity with the We Are NY Horse Racing Coalition,” stated Matthew Aracich, President of The Building and Construction Trades Council of Nassau & Suffolk Counties. “The sport of horse racing and its broader industry provides our members with family-sustaining jobs in and around Belmont Park. From our carpenters to our engineers and plumbers, we are grateful for the opportunities the horse racing industry brings to our local unions.”

“At Gateway Youth Outreach (GYO), we provide quality after-school programs to children in the communities surrounding Belmont Park,” stated Pat Boyle, Executive Director of Gateway Youth Outreach. “The men and women who work at Belmont are our friends and neighbors and recognize their role in supporting organizations like GYO whenever possible. The children and families we serve are better off because of the opportunities to be found right here at Belmont Park.”

“New York State's harness racing industry is proud to stand together with our thoroughbred colleagues and agricultural stakeholders from all across the state as part of the We are New York Horse Racing Coalition,” stated Joseph Faraldo, of the Empire State Harness Horsemen's Alliance. “We look forward to telling our story directly to New Yorkers and decision makers in Albany to highlight the importance of the equine industry in New York.”

“At the Belmont Child Care Association, we provide a safe, supportive and academically inspiring environment for the children of parents working in thoroughbred racing,” stated Joanne K. Adams, Executive Director of the Belmont Child Care Association (BCCA). “The sport's continued success helps to enable the BCCA to expand our programming and work with even more children in the future. That's why we are committed to this effort and look forward to participating in the months to come.”

“We provide health and wellness medical services for the NYRA backstretch community and see firsthand how the sport provides good jobs that support families,” stated Paul Ruchames, Executive Director of the Backstretch Employee Service Team of NY. “Our community takes great pride in caring for horses and the essential services that make racing possible throughout the year in New York. We will play an active role in this growing coalition.”

“Our mission is to minister to the heart and soul of the hardworking women and men working in the backstretch at NYRA tracks,” stated Reverend Humberto Chavez of the New York Race Track Chaplaincy. “We must do everything we can to secure the livelihoods of the backstretch community that keeps our racetracks running.”

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