DraftKings Inc. and the New York Racing Association, Inc. have made an agreement to establish the digital sports and gaming company as an official betting partner of both Saratoga Race Course and the Belmont Stakes Racing Festival, as well as the presenting sponsor of the GI Travers S., the track said in Thursday release.
Under the sponsorship, DraftKings's advance deposit wagering offering–DK Horse–will play a prominent role throughout the festival. Along with the DraftKings Travers, NYRA's new partner will also become the presenting sponsor for the GI DK Horse Acorn S.
Launched in 2023, DK Horse is a standalone app currently available in 20 states and allows eligible customers access to pari-mutuel wagering.
“Bringing DraftKings and DK Horse back to Saratoga for a second consecutive year is a tremendous honor,” said Christopher Cipolla, General Manager, Horse Racing, DraftKings. “Having our branding present throughout the summer at one of the most beautiful and well attended race tracks in all of the world and being named the presenting sponsor of this year's Travers and Acorn further cements our commitment to the sport of horse racing.”
The DraftKings and DK Horse brands will be displayed throughout the Saratoga property beginning in June, with a variety of on-site activations reminding fans of the broad availability of DraftKings products.
“DraftKings is a premier brand within the rapidly growing sports wagering marketplace, and this arrangement will help to introduce world class racing to a wider audience of fans and bettors, “said Tony Allevato, NYRA Chief Revenue Officer. “This will be a tremendously exciting year at Saratoga Race Course, and we thank DraftKings for supporting New York horse racing.”
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