NYRA And Draftkings Form Betting And Sponsorship Agreement, Includes Travers

DraftKings Inc. and the New York Racing Association, Inc. have made an agreement to establish the digital sports and gaming company as an official betting partner of both Saratoga Race Course and the Belmont Stakes Racing Festival, as well as the presenting sponsor of the GI Travers S., the track said in Thursday release.

Under the sponsorship, DraftKings's advance deposit wagering offering–DK Horse–will play a prominent role throughout the festival. Along with the DraftKings Travers, NYRA's new partner will also become the presenting sponsor for the GI DK Horse Acorn S.

Launched in 2023, DK Horse is a standalone app currently available in 20 states and allows eligible customers access to pari-mutuel wagering.

“Bringing DraftKings and DK Horse back to Saratoga for a second consecutive year is a tremendous honor,” said Christopher Cipolla, General Manager, Horse Racing, DraftKings. “Having our branding present throughout the summer at one of the most beautiful and well attended race tracks in all of the world and being named the presenting sponsor of this year's Travers and Acorn further cements our commitment to the sport of horse racing.”

The DraftKings and DK Horse brands will be displayed throughout the Saratoga property beginning in June, with a variety of on-site activations reminding fans of the broad availability of DraftKings products.

“DraftKings is a premier brand within the rapidly growing sports wagering marketplace, and this arrangement will help to introduce world class racing to a wider audience of fans and bettors, “said Tony Allevato, NYRA Chief Revenue Officer. “This will be a tremendously exciting year at Saratoga Race Course, and we thank DraftKings for supporting New York horse racing.”

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Caesars Entertainment Launches Caesars Racebook in New York

Caesars Entertainment launched its horse racing wagering app Caesars Racebook in New York, the casino-entertainment company said in a release Thursday morning.

Fans in the Empire State can now access pari-mutuel wagering on horse racing content from more than 300 tracks around the world, all tied to Caesars Rewards, the gaming industry's loyalty program.

Caesars Racebook's debut in New York builds on recent launches in sixteen states, including California, Kentucky, Louisiana, Maryland and Ohio. Powered by NYRA Bets, Caesars Racebook is now available in New York on iOS, Android and desktop.

“This is an important expansion of the partnership between NYRA Bets and Caesars Racebook that will contribute to the success of horse racing in New York State now and in the future,” said Tony Allevato, President of NYRA Bets.

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FOX SARATOGA SATURDAY to Debut July 22

FOX SARATOGA SATURDAY, a new national television show covering the summer meet at Saratoga Race Course, presented by FOX Sports and the New York Racing Association, will debut this coming Saturday beginning at 3 p.m. ET. The show will air on FOX for six consecutive weeks and deliver in-depth broadcasts of the historic track's biggest races.

“The greatest meet in horse racing is moving to FOX Sports' biggest stage,” said Michael Mulvihill, President, Insights and Analytics, FOX Sports, FOX Entertainment and Tubi. “The launch of FOX SARATOGA SATURDAY demonstrates FOX Sports' commitment to showcasing this timeless sport and brings both new players and longtime handicappers as close to the action as possible.”

FOX SARATOGA SATURDAY airs through Aug. 26, culminating with an expanded show for the GI Travers S. FOX SARATOGA SATURDAY will offer fans in-depth coverage and analysis of:

The GI Coaching Club American Oaks on July 22; the GII Jim Dandy Presented by DK Horse July 29; the GI Whitney on Aug. 5; the GI Fourstardave H. Aug. 12; the GI Alabama Presented by Keeneland Sales Aug. 19; and the GI Travers Aug. 26.

“There is nothing in sports quite like the energy and excitement of a Saturday at Saratoga,  said Tony Allevato, NYRA Chief Revenue Officer and President of NYRA Bets. “Thanks to FOX Sports, this new show means the most national broadcast hours of Saratoga in history.”

NYRA and FOX Sports first established a partnership in 2016 with the launch of Saratoga Live, the critically acclaimed and award-winning television show providing daily coverage of the 40-day summer meet at historic Saratoga Race Course. FOX Sports has continually expanded its coverage of racing's most important events each year since 2016 resulting in more than 1000 hours of live horse racing coverage in 2023.

Reflecting their long-term commitment to the sport of Thoroughbred horse racing, FOX Sports is also now the exclusive home of the GI Belmont S. presented by NYRA Bets, which aired on FOX for the first time in 2023.

For additional information, and the current FOX SARATOGA SATURDAY schedule, visit https://www.nyra.com/saratoga/racing/tv-schedule.

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First Boodles Cheltenham Gold Cup Shown On American National TV A Success

The 2022 G1 Boodles Cheltenham Gold Cup was broadcast for the first time on Fox Sports in the U.S. on Friday and was named a “resounding success”. Rachael Blackmore triumphed aboard A Plus Tard (Fr) (Kapgarde {Fr}) at Cheltenham Racecourse, and the experience impressed American television executives. Fox Sports, working with HBA Media and racecourse Media Group, took the Racing TV feed, fronted by Nick Luck, for an hour around the Gold Cup.

Tony Allevato, the Chief Revenue Officer of NYRA, who was experiencing the Cheltenham Festival for the first time, said, “Through our partnerships with HBA Media and Racecourse Media Group, we televised the Cheltenham Gold Cup on Fox Sports, which goes into 55 million homes. It was the first time the race was shown on national TV in the US.

“Fox broadcasts some of the biggest sporting events in the world, the football World Cup, World Series, Superbowl–and now the Cheltenham Gold Cup. We've had a lot of good feedback and it was a resounding success.

“Hopefully this is a starting point, and a chance to educate our viewers and get them familiar with Jump racing. We broadcast 900 hours of racing on Fox last year and to add Jump racing to that schedule can only be a positive thing.

“It was my first time to Cheltenham. It's a proper major league sporting event.”

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