‘People Don’t Know What’s Out There’: Marketing Key To Aftercare Success

The third session of the International Forum for the Aftercare of Racehorses' (IFAR) virtual conference series concluded Tuesday following speeches on the various paths for Thoroughbreds in different countries at the conclusion of their racing careers. This session was the third in a series of four webinars that compose the 2021 IFAR Conference.

The webinar, “Global Insights on Aftercare (Aftercare Providers, Equine Charities),” was moderated by Donna Brothers, who is part of the horse racing coverage team for NBC Sports in the United States. The list of speakers consisted of Stacie Clark, operations consultant, Thoroughbred Aftercare Alliance (U.S.); Lisa Coffey, founder and director, Racing Hearts (AUS); John Osborne, director of Equine Welfare and Bloodstock, Horse Racing Ireland; Dr. Ignacio Pavlovsky, veterinarian, owner, and breeder (ARG); and Kristin Werner, senior counsel, The Jockey Club, and administrator, Thoroughbred Incentive Program (U.S.).

Clark and Werner described the path from the racetrack to placement into accredited aftercare programs. They emphasized the importance of these organizations' promoting themselves and communicating to the Thoroughbred industry that they exist so that horse owners are aware of the retirement options for their former racehorses.

“The biggest disconnect that we have is that people don't know what's out there,” Clark said.

According to Werner, “Part of any aftercare program should be the permanent retirement of the horse's racing eligibility. This is accomplished through The Jockey Club's Transferred as Retired from Racing process. This ensures a horse will no longer be eligible to race, while maintaining eligibility for breeding and second careers.”

Coffey's Racing Hearts retrains off-the-track Thoroughbreds for use in equine-assisted therapy and other careers. It is the first charity of its kind in Australia and currently has a waiting list of about 50 clients. Coffey stated that Thoroughbreds are especially suited to therapy due to their willingness to please.

“Horses and other animals offer a genuinely non-judgmental relationship. They have no other agenda other than actually wanting to be with us,” she said.

Osborne indicated that aftercare has become a priority for the Irish Thoroughbred industry relatively recently, as perspectives have shifted from viewing horses as commodities to viewing them as individual, sentient beings. Last year, Treo Eile was founded in Ireland to assist racehorse trainers and owners who wish to rehome and retrain horses once their racetrack careers are complete.

“Ultimately, our catchphrase is that ownership comes with the responsibility to the animal, not just on the glory days but in the dog days, too, where things are not so promising, where the dreams are behind those horses, but the responsibility still remains to look after that horse properly and do what's best for that horse at all times,” Osborne said.

In Argentina, Pavlovsky indicated that Thoroughbreds are in high demand due to their versatility to be retrained in disciplines such as polo, jumping, and pulling carriages. Compared to other jurisdictions, it is much easier to place racehorses in homes following their retirement from racing.

“Today, the welfare of horses is something that we have to be extremely dedicated to and think about,” Pavlovsky said. “Horses are more than our business. They are our way of living.”

The 2021 IFAR Conference concludes 27 April with a final panel, “Aftercare for Racing Industry Participants: Owners, Breeders, and Trainers.” It will begin at 12 p.m. GMT (1 p.m. in the U.K.) and be moderated by Francesca Cumani, horse racing presenter in the U.K. and Australia. Speaking will be Mark Fisher, Kotare Bioethics Ltd, Wellington, New Zealand; Dr. Eliot Forbes, chief executive officer, AniMark Ltd. (AUS), and member, IFAR Steering Committee; Tom Reilly, chief executive officer, Thoroughbred Breeders Australia and Aushorse; and Dr. Christopher Riggs, director, Equine Welfare Research Foundation, and chief advisor, Veterinary Science, The Hong Kong Jockey Club.

The full schedule of webinars, including speakers, moderators, presentation topics, bios, and the link to register can be found here. All sessions are free, but registration is required. Those who attend each session live will be able to ask questions to presenters. A recording of the first three sessions is available here.

 

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Gulfstream’s ‘Canter For The Cause’ To Support Thoroughbred Aftercare Alliance

Gulfstream Park will once again provide equine owners and enthusiasts a unique experience to walk, trot or canter their horse across the legendary track when it plays host to the second Canter for the Cause on Monday, March 15.

Participants will choose from three groups (walk, trot, canter) when registering. All participants will have a chance to have their pictures taken in the winner's circle by Gulfstream Park. All riders must wear helmets, proper boots or shoes, and face coverings. All horses must have a valid and current Coggins to show at registration. Temperature checks will be taken upon entrance.

Entries close Monday, March 8, 2021 at 5 p.m. There is no day of registration.

Registration is $50. All proceeds from the event will go to Thoroughbred Aftercare Alliance (TAA), a 501(c)(3) nonprofit Thoroughbred Aftercare Alliance accredits, inspects, and awards grants to approved aftercare organizations to retrain, retire, and rehome Thoroughbreds using industry-wide funding.

Canter for the Cause is sponsored by Gulfstream Park and the Florida Horsemen's Benevolent and Protective Association.

Participants will need to register by 10 a.m. the day of Canter for the Cause. The first group will go out at 11 a.m.

“This was such a well-received event last year for all the participants and volunteers that we wanted to hold it again within state and local health protocols, as well as our own,” said Mike Lakow, Vice President of Racing at Gulfstream. “Canter for the Cause is a great way to raise awareness for Thoroughbred aftercare. We know this year's event will be a memorable one.”

“The TAA is thrilled to once again be the beneficiary at Gulfstream Park's Canter for the Cause,” Stacie Clark, Operations Consultant for the TAA. “The inaugural 2019 event was a resounding success and was sorely missed in 2020. The TAA is grateful for Gulfstream Park's dedication to accredited Thoroughbred aftercare and looks forward to a fun day on the track.”

To register and pay by credit card, go to: https://www.eventbrite.com/e/canter-for-the-cause-tickets-140415286903

For more information go to: https://gulfstreampark.com/events-and-entertainment/event-calendar/details/2021/03/15/default-calendar/canter-for-the-cause or call Nikki Bernstein at 954.817.1441.

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TAA Accreditation Application Available

Edited Press Release

The 2021 application for accreditation by the Thoroughbred Aftercare Alliance is now available on OpenWater and can be accessed through ThoroughbredAftercare.org/Accreditation.

Thoroughbred aftercare nonprofits interested in applying must complete the application by Apr. 1 at 6 p.m. ET. Since TAA accreditation is only granted for a specific period of time, organizations with accreditation status ending in 2021 that want to remain accredited need to re-apply.

Accreditation status is determined after a complete review of five areas of an aftercare organization: operations, education, horse health care management, facility standards and services, and adoption policies and protocols. Organizations passing the application review will be subject to site inspections of all facilities housing Thoroughbreds.

Organizations that receive accreditation are eligible to receive financial grants from the TAA, but prior grants awarded are no indication of potential future awards. In 2020 the TAA awarded $3.5 million to accredited organizations as grants earmarked specifically for equine care, totaling more than $20.7 million awarded since 2012.

For more information on the TAA accreditation process, please visit ThoroughbredAftercare.org.

The post TAA Accreditation Application Available appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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Second Annual Thoroughbred Aftercare Summit To Be Offered Virtually

The Retired Racehorse Project (RRP), Thoroughbred Aftercare Alliance (TAA), and the Thoroughbred Charities of America (TCA) jointly announce today that the second annual Thoroughbred Aftercare Summit will take place virtually on October 5-6, 2020.

Offering three sessions of panel discussions, the Thoroughbred Aftercare Summit is geared towards individuals and organizations with a professional interest in the retraining and rehoming of Thoroughbreds after racing. The Summit is a free event but pre-registration is required; sessions will be accessible via Zoom.

”When the decision was made to postpone this year's Thoroughbred Makeover, we wanted to ensure that we still supported our aftercare partners in any way that we could,” said Jen Roytz, executive director of the RRP. “The Thoroughbred Aftercare Summit not only covers topics pertinent to those working in Thoroughbred aftercare, but also provides a unique networking opportunity for participants.”

The Summit will offer the following three sessions:

  • Do More, Spend Less: Monday, October 5 at 7:00 PM ET. Sponsored by Godolphin Lifetime Care and moderated by Stephanie Church of The Horse Media Group (also streamed on Facebook as part of the RRP's Virtual Makeover Webinar Series)
  • Fundraising in Challenging Times: Tuesday, October 6 at 2:00 PM ET
  • Accounting 101: Tips for Preparing Financials for Grant Requests: Tuesday, October 6 at 3:30 PM ET

This year's panel discussions reflect some of the unique challenges facing aftercare organizations as well as for-profit resellers during the global COVID-19 pandemic, with the goal of helping Summit attendees create innovative solutions for everything from fundraising to herd management. Learn more about topics and panelists at the Thoroughbred Makeover website.

“In this especially challenging year, we wanted the focus of the Aftercare Summit to be on fundraising strategies for aftercare organizations,” said Erin Crady, executive director of TCA. “With the cancellation of live events, many organizations have had to revise their fundraising plans to place a larger emphasis on digital fundraising and grant writing.”

The Thoroughbred Aftercare Summit was first held in 2019 at the Kentucky Horse Park the day before the start of the Retired Racehorse Project's Thoroughbred Makeover and National Symposium, presented by Thoroughbred Charities of America. The Thoroughbred Makeover is already the largest gathering of individuals and organizations dedicated to the rehoming and retraining of off-track Thoroughbreds, making it the logical setting for this educational and networking opportunity. The 2020 Summit takes place as part of the RRP's Virtual Makeover Week, which includes other educational opportunities for Thoroughbred lovers.

“In these strange and difficult times, networking and sharing best practices is so important for all of us,” said Stacie Clark, TAA operations consultant. “The TAA is happy to be part of the Thoroughbred Aftercare Summit alongside the RRP and the TCA.”

Pre-register now for the Thoroughbred Aftercare Summit here.

Read more here.

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