Gregg Colvin has been appointed chief executive officer of 1/ST Content, the operating group of 1/ST's media and content companies. Colvin will work with chief operating officer Jason Wilson to further develop 1/ST CONTENT brands to attract and retain a new group of consumers. He will also coordinate with Craig Fravel, Aidan Butler and the 1/ST RACING team along with Paul Williams and the 1/ST TECHNOLOGY team to produce and deliver new content offerings, enhanced quality of production and new simulcast distribution platforms for the company's Thoroughbred horse racing and wagering products.
“Gregg Colvin's announcement as Chief Executive Officer of the 1/ST CONTENT group reflects our company's on-going commitment to build forward-thinking, innovative and successful sports-anchored digital, wagering, media and entertainment companies,” said Belinda Stronach, Chairman, Chief Executive Officer and President, 1/ST. “Gregg's passion for entrepreneurship, media, commerce and technology, along with his wealth of experience in managing day-to-day operations for billion-dollar media companies and directing media strategy for Fortune 100 companies, will bring deep expertise to strengthen our content offerings as we solidify our position as North America's premier Thoroughbred horse racing content company.”
Colvin most recently served as Chief Executive Officer of 421 Media, an social media firm that owns and operates hundreds of channels across Instagram and TikTok with a global audience of more than 275 million viewers.
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