This Side Up: Billion Dollar Babies are Here

It's a long time now, some 40 years or so, since Nelson Bunker Hunt's notorious observation that “a billion dollars isn't what it used to be”. Which presumably means that today it's no longer even quite what it was, back when it wasn't what it used to be. After all, we've just seen the dispersal of a single art collection–assembled by the late Paul Allen, co-founder of Microsoft–realize $1.5 billion. Nonetheless it feels as though the transatlantic yearling market, in 2022, has reached a pretty historic landmark in tipping 10 figures for the first time.

Though a couple of minor catalogues remain to be processed in Europe, the overall value of yearling trade in North America and Europe has already advanced $63,996,667 (6.8%) on the 2021 tally of $937,533,161 to smash a symbolic barrier at $1,001,529,828.

Even in a marketplace currently inuring us to records, with one auction after another achieving new high-water marks, it's pretty staggering to register a first-ever crop of “billion dollar babies”.

This figure, moreover, crushes very strong internal growth in the European market under the weight of a dollar that has been leaning heavily on other currencies in general, and sterling in particular.

That's perfectly valid, in that the upper tier of the European market is dominated by international rather than domestic investment. For those who count their wealth in dollars–the kind of people buying Mr. Allen's Klimts and Cezannes–the quaint old “guinea” has proved an especially congenial means of conducting business this year.

So while turnover and averages at Tattersalls and elsewhere have been soaring giddily, year on year, dollar conversion actually confines the value of the European market to a degree that would astonish its indigenous participants. In those terms, it has actually shed 2.4% this year, down to $391,241,817 from $400,981,400 in 2021. While we naturally pass over the COVID-warped turnover of 2020 (weighed in at $328,852,326), the European market this year was virtually identical to 2019, at the prevailing dollar rate, and down 4.8% on $410,789,647 in 2018. That's a chastening correction of perspective, for any Europeans attributing a booming export market to the sheer quality of their product.

Consider Europe's premier yearling catalogue through the prism of a fluctuating exchange rate. In October 2014, when £1 would get you $1.59, the average Book I yearling at Tattersalls realized $393,893. After the Brexit referendum in 2016, sterling having slumped to $1.22, the same book averaged $292,168. And this year, with sterling bumping along the floor at $1.12, a “record” average for the sale converted to just $280,080. So while the average guinea cost of a Book I yearling has gained 26.6% since 2014, the average dollar cost has meanwhile come down by 28.9%. (Jolly well done, Brexit supporters!)

Of course, the pinhooker who buys and sells within the European market, or the breeder who pays a covering fee there, will also buy their bread and milk in the same currency. So their sense that business is booming is perfectly legitimate, and its suppression within these figures–unprecedented as they are–only goes to show how remarkably potent is the current bull run in international bloodstock.

The flattening of European growth by dollar conversion leaves the average cost of a 2022 yearling, either side of the Atlantic, virtually unchanged at $94,851. In North America, however, we have reached a landmark every bit as stunning as the $1-billion overall market. In 2022, the average American yearling broke six figures, up from $98,558 last year to $106,806.

Once again, then, we renew our perplexity about this market's peculiar immunity to rampant geopolitical and economic maladies out there in the real world. We know that its most affluent contributors were never asked to furl the cash umbrellas they were issued after the banking crisis, and many have now separated themselves altogether from the exposure being experienced by the rest of society. Yet after a decade of spending stimulus, interest rates have finally been dusted off to tackle such forgotten inflationary horrors as plague and invasion. And somehow this market is still humming along.

The demand is real. Forget aggregate turnover, look at the astounding clearance rate. This has historically been less robust in America, but whereas 75% of those entering the ring here in 2018 found a new home–and that was a better clip than in the three preceding years–in the last two years the tally has climbed to 83 and 82% respectively. In Europe, similarly, the 2018 clearance of 78% has been moved up to as high as 86 and 85%.

Fasig-Tipton photo

So how does this all hold together? The stallion farms certainly appear to be taking their cue. Some of their fees for next spring arguably (and understandably) claim a piece of the action. Several elite stallions are getting steep hikes, on both sides of the water, in some cases at a time of life when their quality has been long established. But the organic connection between yearling values and covering fees entitles farm accountants to seize the day.

Over the past week, moreover, we have also seen how some unusually glamorous new stallions are stimulating demand for the most eligible mares. And while the gentleman who gave $4.6 million for 2.5% of Flightline can comfort himself that the underbidders set standards in the astute calculation of bloodstock values, this horse has reminded us–despite the notorious brevity of his first career–of the economic potential of sheer fan power.

That's significant, because for now there's limited crossover between those spending at Keeneland this week, and those spending in the same ring back in September. It's heartening that so many people want to buy racehorses; and especially that many are doing so because viability on the track, in some parts of the country, feels increasingly feasible. But the circle still needs to be completed. If demand is so high, then why is supply diminishing? Why is the North American foal crop still to revive after its post-2008 collapse?

After the banking crisis, we soaked up four consecutive crop drops between 5.9 % and 12.7%. There followed three years of stability before numbers began to ebb again, down 4.4% in 2018 even as the market was booming. Obviously we've since had a big COVID-shaped punch to the belly, but the projected crop for 2023 is again down.

As we know, the racing program–notably its black-type tier–has not sufficiently matched that contraction to remain competitive, and therefore stimulating to handicappers. The legal wagering menu is expanding all the time, and our own demographic is ageing.

Demand is high, but foal crops are decreasing | Eclipse Sportswire

It is true that crop sizes little different from today (c.18,000) serviced the American sport adequately in the era when it still retained a mass following. And the huge leap in the Thoroughbred population actually came after that heyday, from the mid-1960s to the mid-1980s, instead being driven by a revolution in the commercial breeding environment.

In this latest cycle of demand, however, we see no corresponding rise in supply. We've had a bull run for several years now, even riding out the pandemic with surprising resilience, yet the foal crop has meanwhile stagnated at best.

Doubtless there are many different reasons for that. But one big difference between now and the couple of decades leading to the peak of 1986 (over North American 50,000 foals) is the failure of the export market. Those years of revolution owed significant impetus to European stables. (And rightly so, as things turned out: the result was a game-changing regeneration of the European Thoroughbred.)

Now I'm not going bother with an umpteenth rebuke for the disastrous modern schism between the two gene pools, and therefore the two markets. Nowadays, after all, I consider that more of an opportunity than a problem: if I'm right, then those who share my views will cash in; and if I'm wrong, then there's no need to gnash any teeth.

Nonetheless one or two collective responsibilities do need to be embraced. How, for instance, to retrieve that European faith? Many of the prejudices that have stifled investment are actually thoroughly misguided. Nonetheless reconciliation could be a valuable incidental benefit from the earnest embrace of HISA.

In the domestic market, meanwhile, how do we excite all these people buying racehorses with the idea of breeding them? As things stand, this buoyancy at the sales ring does not yet fit any coherently virtuous circle of engagement.

You couldn't say that Californian racing is thriving simply because it has produced nearly all the recent champions most likely to engage new fans: Zenyatta, California Chrome, American Pharoah, Justify, Flightline. Yet while other local barometers remain dispiriting, notably purses and fields, at least its leaders have made the tough decisions necessary to secure a more sustainable footing for any other progress that can be made. They have started from the ground up, literally, with their racing surfaces–and have done such a good job that they might yet prove able to turn round some of their other issues.

By the same token, just because horsemen elsewhere are making plenty of dough, whether in the ring or on the track, that doesn't mean they can be complacent that everything else is in place. For a time, remember, the price of silver told Bunker Hunt that he had just about nailed his attempt to corner the market. Let's be cautious, then, before deciding that all the glister on our Thoroughbreds must be gold.

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Saturday Insights: Loaded Field Of Maiden Fillies Headlines Del Mar’s Opening Weekend

Sponsored by Alex Nichols Agency               

4th-DMR, $70K, Msw, 2yo, f, 6f, 5:00 p.m.

The third foal out of four-time champion Beholder (Henny Hughes), TEENA ELLA (War Front) debuts Saturday for the same connections as her dam, owner/breeder Spendthrift Farm and trainer Richard Mandella. Beholder, herself out of blue hen Leslie's Lady (Tricky Creek), is a half-sister to the likes of GISW & top-10 freshman sire Mendelssohn (Scat Daddy) as well as GISW & perennial leading sire Into Mischief (Harlan's Holiday). The first of her siblings to make the races as 2-year-old, Teena Ella enters off a pair of back-to-back six-furlong bullets, working from the gate in 1:12 4/5 (½) Oct. 27 and timed in 1:13 2/5 (1/4) Nov. 3.

A $940,000 yearling purchase by David Wilson out of last year's Fasig-Tipton Saratoga Sale, Miss Monarch Bay (Into Mischief) is a half-sister to MGSP Sine Wave (Big Brown) and from the family of G1SW Menhoubah (Dixieland Band). She picks up jockey Victor Espinoza for trainer Mike McCarthy.

Following a workman-like breeze in :10, Wudi (Uncle Mo), originally a $117,000 yearling purchase, sold for $725,000 to Donato Lanni out of the OBS Spring Sale. The second foal out of a half-sister to MGSW His Race To Win (Stormy Atlantic) and the dam of GISW El Tormenta (Stormy Atlantic) and GSW Zero Tolerance (Mizzen Mast), this is the family of leading sire Smart Strike (Mr. Prospector), Canadian Horse of the Year Dance Smartly (Danzig) and Canadian champion 2-year-old filly Hello Seattle (Deputy Minister). Wudi races for trainer Bob Baffert in the silks of Baoma Corp.

The other half of the un-coupled Bob Baffert entry, Faiza (Girvin) also brought $725,000 as a 2-year-old out of the Fasig-Tipton Midlantic Sale following a breeze in :10.1. Second dam, MGSW & MGISP Pomeroys Pistol (Poneroy), also produced MGSW & Spendthrift stallion Thousand Words (Pioneerof the Nile). TJCIS PPS

3rd-CD, $120K, Msw, 2yo, f, 1m, 2:00 p.m.

A $525,000 Keeneland September yearling, MADLY DANCING (Curlin), for trainer John Ortiz, is a half-sister to GI Preakness third Creative Minister (Creative Cause), MGSP Battalion Runner (Unbridled's Song), MGSP Oceanwave (Harlan's Holiday), and GISP Dolder Grand (Candy Ride {Arg}). She is also out of a full-sister to GI Breeders' Cup Dirt Mile winner and late sire Tapizar.

Breaking to the outside is $500,000 KEESEP Juddmonte purchase Undoubtedly (Blame), a daughter of MGISP And Why Note (Street Cry {Ire}), who has also produced MGSW Fearless (Ghostzapper) and MGSP Just Whistle (Pioneerof the Nile). This is also the family of GSW & MGISP Lone Sailor (Majestic Warrior) and MGSW Timeline (Hard Spun). TJCIS PPS

10th-GP, $52K, AOC, 3yo/up, 1m, 5:09 p.m.

Making his first start since a distant eighth to Art Collector (Bernardini) in the 2021 Alydar S., JESUS' TEAM (Tapiture) returns to racing after a tumultuous layoff. After undergoing surgery for an ankle chip following his last race, MGISP Jesus' Team suffered both a bacterial infection that threatened his life and laminitis in both of his front feet. It has been a slow recovery back but, after runner-up efforts in both the 2020 GI Breeders' Cup Dirt Mile and the 2021 GI Pegasus World Cup to Horse of the Year Knicks Go (Paynter), the Jose D'Angelo trainee returns Saturday off a steady Palm Meadows work tab. TJCIS PPS

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How to Better Promote Racing…a Q & A with Mattress Mack

Jim McIngvale (Mattress Mack) made history when the Houston Astros won the World Series. He made bets that returned $75 million when they won, the largest win ever in the history of sports betting. The bets were tied into a promotion McIngvale has used many times at his Gallery Furniture Stores in Houston. If he wins the bet, his customers get free mattresses.

He's great at getting publicity for himself and his stores, but never had he seen anything like what happened with this bet, the story of which became a huge hit on social media. In particular, B/R Betting, an arm of Bleacher Report, followed McIngvale from Game 1 of the World Series through the team's victory parade and captured the agony and ecstasy of each moment from someone who had $75 million at stake based on the outcome of a baseball game. Mattress Mack content amassed 75 million video views on B/R Betting, which posted the content on Twitter, Instagram and TikTok. McIngvale figures he got millions of dollars in free publicity out of the B/R Betting posts.

It just goes to show that when it comes to promoting his business and himself, McIngvale has no equal. Because of his bet and the publicity it received, McIngvale became as famous as the Astros star players. So what advice does this master promoter have for horse racing and how can it better promote itself? Those were the questions we had for Mattress Mack.

TDN: In what areas should racing focus its attention when it comes to improving the visibility of the sport?

JM: People love gambling stories. Horse racing needs to do more to play on the gambling aspect because these young kids are fascinated by it. When I went to Philly and got into that famous confrontation with some Phillies fans, which was not my finest hour, everybody up there knew me. They all know me from all the exposure I was getting with places like Bleacher Report. Horse racing needs to have more connection to young people through gambling and find ways where people can win a lot of money. Absolutely, we should promote gambling more. In Philly, everyone knew Mattress Mack and knew about my bet on the Astros. They knew me because they saw me on B/R Betting or the Action Network or whatever. What's better? Horse racing or the lottery? There's no comparison. Horse racing is a much better gambling game and they need to get the word out about that.

TDN: You won $75 million on your Astros bet. There is no way for a person to make that kind of money betting on a horse race, even at the Kentucky Derby. What's your answer to that?

JM: No, you can't make that kind of money betting on racing, but you can make racing a better product for the bettor. Do whatever it takes to get bigger fields and lower the takeout. Figure out a way to get 15- or 20-horse fields like they have in England. You do that and all of a sudden you have a different game, a better game. We see far too many races and stakes that have five-horse fields with big favorites. People don't want to bet on that. Increase the size of the fields and give people a chance to gamble on a good product. That's all people want. People are fascinated with gambling, particularly with sports betting. You've also got to lower the takeout to compete. It's 5% when I make a sports bet. In racing it's four times that.

TDN: What did you think of the decision to retire Flightline (Tapit)?

JM: You have to have superstars. Retiring Flightline. I get it. They had to make the money. But what a shame there wasn't a way to keep him around longer. Football has Tom Brady and a bunch of other high-profile players. Baseball doesn't do a good job promoting its stars, but basketball certainly does. You have to create household names and get people excited about a horse appearing here or there. To me, that's really important. They have to find a way to keep these horses running longer so they have a chance to become household names. The game has to figure out how to keep these horses around as long as they are sound because everyone wants to see a superstar. Pay them an appearance fee. Pay them money to just show up, whether they win or lose. That's one way to get horses to stay around. We need more superstars like Zenyatta, who was still running when she was six. She stuck around and built up a huge fan base.

TDN: What's your opinion of fixed-odds wagering on horse racing?

JM: Going to fixed odds would be would be outstanding. When you bet at 3-1 and the horse goes off at 4-5, that's hard to swallow. I get fixed odds on my Astro bets. Fixed odds are the way to go so that way people know what they are going to get for their money. I think fixed odds would be a great benefit because pari-mutuel betting is too complicated for the average person out there.

TDN: What are some of the problems you see with horse racing as it is now?

JM: No. 1, it has to be more transparent. The optics on horse racing are not good when these guys get slapped on the wrist for these drug positives. That's horrible. You can't have people thinking a horse won because it was drugged. We've also got to do more to keep these horses safe. They've got to improve the technology. Dr. [David] Lambert has this device you can put on the horse and it tells you when it's going to red line and something is going to pop. That needs to be done in workouts and when they race and it needs to be done everywhere. When those horses red line and are about to pop they need to stop on those horses. All that stuff is doable. Dr. Lambert and I are working on what we call the Runhappy Wellness program. We want to get the racetracks to put these monitors on the horses so they can tell when something is going to go wrong. They monitor the baseball players and they monitor football players, so why can't we monitor these horses and make it as transparent as possible? The more transparent the better.

TDN: What are other sports doing right that racing isn't?

JM: Take a look at F1 (Formula 1 racing). F1 came to Austin, where my daughter runs a restaurant for us. They had the biggest two days in their history while F1 was in town. Five years ago, F1 was nothing. I asked a sports marketing friend of mine, how did F1 go from nothing to something, from the bottom of the heap to the top? It all comes down to a deal they did with Netflix. They told the story of F1 on Netflix and look what happened. It has turned into one of the hottest sports in the world. Racing needs to come up with some creative ideas like that. If F1 can do it, why can't horse racing?

TDN: Tell us about your experience with B/R Betting.

JM: It was incredible. Those guys do a great job. The guys from Bleacher Report followed me the whole time during the World Series. We also have our own social media team that runs our sports website, Gallerysports.com. The amount of hits was just incredible. They know how to make this work. You put something on TikTok and it blows up exponentially. It's just unbelievable. People like to see the agony and ecstasy of the big bet. They loved the story.

TDN: Your bet on the Astros was tied into a promotion you do at your stores, where people got mattresses for free if the Astros won the World Series. You had to give away an awful lot of mattresses. Did you come out ahead?

JM: I won $75 million and we sold over $70 million in mattresses. It's the greatest promotion ever. After the Astros beat the Yankees, that Sunday was biggest day we've had in 43 years. The following day, Monday, which was a non-holiday Monday, we did 25% more than that. I had to cut the promotion off because I had reached the max in insurance money, which is what I call my bets. I was filled up to capacity. If I had kept going through the World Series, we would have sold another $40 million worth of mattresses. I got $100 million worth of publicity off this Astros bet. The brand awareness of my business increased tenfold in the last two weeks. When I was on that victory parade with the Astros players going through downtown Houston, people were chanting 'Mattress Mack, Mattress Mack.' There were two million people there. How the else do you achieve something like that?

TDN: Are you optimistic about the future of racing?

JM: Yes, because there is so much opportunity to make things better.

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Desert Debuters: ‘Mischief’ At Meydan

In this series, we will have a look at first-time starters entered for age-restricted maiden races on the week's main live program at Meydan Racecourse, focusing specifically on pedigree and/or performance in sales ring, both domestic and abroad. With the exception of Thursday, Dec. 1, Super Saturday, Mar. 4, and Dubai World Cup night Mar. 25, the main meeting at Meydan takes place on Fridays. Six meetings are to be staged at the UAE's flagship racecourse prior to the start of the Dubai World Cup Carnival Friday, Jan. 6, 2023. Nine Carnival cards are programmed from January through March. Here is a look at this week's entries:

2nd-Meydan, AED82,500 ($22,464), 2yo, f, 1200m

A field of 10 American-bred juvenile fillies heads to the gate in the first Thoroughbred race on Friday's program. Last year's leading trainer Bhupat Seemar sends out MISCHIEVOUS AGE (Into Mischief) for prominent owner Mrs. Fitri Hay, who paid the equivalent of $437,533 for the Jan. 18 foal at last year's inaugural Goffs Dubai Breeze-Up Sale held during World Cup week. Also a $45,000 Fasig-Tipton October yearling, the bay was bred by Roy and Gretchen Jackson and is out of their crack turf sprinter Ageless (Successful Appeal), a two-time and track record-setting winner of the GIII Royal North S. at Woodbine and six-time stakes winner overall. Antonio Fresu has the call.

 

 

Mimi Kakushi (City of Light) is the first local starter for her first-crop sire (by Quality Road) and is out of the dual Grade II winner Rite Moment (Vicar), also the dam of MSW Moment Is Right (Medaglia d'Oro) and SW Laudation (Congrats). A $180,000 graduate of last year's Fasig-Tipton July sale, the bay fetched $250,000 at the auction house's Midlantic sale this past May.

 

 

Bijjlee (War Front) is the first foal to the races from Dancing Rags (Union Rags), winner of the 2016 GI Darley Alcibiades S. A $170,000 acquisition by Grove Stud at KEESEP last fall, Bijjlee was hammered down to Satish Seemar for 220,000gns ($300,388) at this year's Tattersalls Craven Breeze-Up Sale (video). Dancing Rags is a half-sister to MGSW/GISP Coup de Grace (Tapit), while the filly's third dam is champion and GI Breeders' Cup Distaff heroine Jewel Princess (Key to the Mint).

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