StableDuel Launches #PlayRaceAdopt Campaign To Raise Awareness And Money For Retired Racehorses

StableDuel, Thoroughbred racing's newest game, has declared September its “Aftercare Month” and has teamed up with the Thoroughbred Aftercare Alliance (TAA) and the Retired Racehorse Project (RRP). With two initiatives, the exciting brand wants to shine a light on the owners of off-track-Thoroughbreds (OTTB) and their horses and raise money within the StableDuel app for both organizations.

Beginning Sept. 1, owners of OTTBs are invited to share a picture or video of their Thoroughbred on social media showcasing “something cool” they do with the hashtag #PlayRaceAdopt. They will then be entered to win a prize pack from the three organizations including a saddle pad, riding clothing and more. Two winners will be selected and announced each week.

StableDuel's normal brand slogan of #PlayRaceWin is built around its players, the game and Thoroughbred racing. However, for the entirety of the industry, it's important to show that when the horses complete their careers on the racetrack, they go on to become great partners for owners all over the world, whether it be in a competitive capacity or as a hobby pet. StableDuel thought a great way to showcase that aspect of the sport is through the brand altered hashtag of #PlayRaceAdopt.

“We are so excited to partner with StableDuel this month and to introduce their innovative approach to racing/gaming to a new audience.  For so many equestrians who ride off-track Thoroughbreds, the love and admiration they have for the breed either stems from an interest in racing or is the catalyst for it. StableDuel's user-friendly approach provides a fun and affordable way for fans to learn and experience more about the sport,” said Jen Roytz, Executive Director of the Retired Racehorse Project.

In addition to the social media contest, the StableDuel app will offer a weekly contest that will raise money for both organizations. Each Sunday, players can enter the Charity Contest with a $5 entry and play the popular game to win the usual cash prizes and StableDuel will donate its proceeds to each charity. The more players, the more entries, the more money to aftercare.

“StableDuel is passionate about giving back to the industry that our business is built on and we know during tough times, organizations have had to cancel many of their normal “money raising” events. We are excited to do our part and help bring attention and money to aftercare,” said Bri Mott, Director of Marketing at StableDuel.

StableDuel sponsored the “Best Turned Out Horse Awards” at the Preakness in 2019 supporting the Thoroughbred Aftercare Alliance.

“We're once again happy to partner with StableDuel and we are grateful for their support of the TAA. We hope this initiative can celebrate off-track Thoroughbreds while showing how much fun it is to play the races,” said Stacie Clark, TAA.

For more information visit the StableDuel website: www.stableduel.com/playraceadopt

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Retired Racehorse Project Launches OTTB Meme Contest

Look, 2020 hasn't exactly been a barrel of laughs for anyone… which is why we decided it was time for a lighthearted contest for Thoroughbred lovers. Announcing… the Retired Racehorse Project's first-ever OTTB Meme Contest!

What is a meme?

For our context, a meme is an image with a caption meant to be humorous (or inspirational), often intended for a specific audience.

How does the contest work?

We have three categories for entry:

▪ Funniest Original Meme (using your own photo)
▪ Most Inspirational Original Meme (using your own photo)
▪ Best OTTB Theme of Existing Meme (using a common, viral meme template)

You can create your meme using any existing basic photo editor or app, or use this online generator to both upload your own photo and caption an existing template.

What are the contest rules?

▪ Memes should be Thoroughbred-themed
▪ Memes should be family-friendly: no offensive language or images above a PG rating
▪ Meme content should be original: in the Original categories, that means using your own photo, and in the Existing Meme category, your caption must be original. Copied memes or submission of an already-viral meme will not be judged
▪ Submit memes via email to contest@retiredracehorseproject.org with the subject line “Meme Contest”; include your full name and the category of entry in the email
▪ No limit on number of entries per person
▪ Entries close Thursday, September 3 at 11:59 PM EST
▪ Two winners will be selected in each category, and will receive a SmartPak gift certificate!

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Retired Racehorse Project’s Makeover Marketplace Transitions To Virtual Event

While the in-person horse shopping and adoption experience at the Thoroughbred Makeover and National Symposium may no longer be possible this year with the postponement of the event to 2021, the Retired Racehorse Project (RRP), thanks to a generous grant from the ASPCA, will continue to produce the Makeover Marketplace and promote transitioned Thoroughbreds as premier sport horse prospects online.

Expected to feature dozens of restarted Thoroughbreds, the ASPCA Makeover Marketplace catalog will once again be offered in print as well as digitally. Sign-ups are now open to receive the catalog, which will be printed in the Fall 2020 issue of Off-Track Thoroughbred Magazine, the RRP's award-winning quarterly publication. The catalog will be printed in color and feature each horse's Jockey Club name and basic details, price or adoption fee, home location, description and photo, as well as trainer contact information. Each advertisement will also include a QR code that will direct smartphone users to the horse's full online listing, which may include additional information and video.

“The ASPCA Makeover Marketplace has become one of the country's premier horse shopping and adoption opportunities for equestrians looking for well-started sport horse prospects,” said Jen Roytz, Executive Director of the RRP. “Traditionally, horse shopping includes extensive travel, often going to multiple farms in different states in order to consider horses, but changing mandates and travel restrictions during the pandemic are limiting those opportunities. The Marketplace lets you browse from the comfort of your couch and peruse dozens of photos, videos and descriptions of equine athletes for adoption or sale who have had the proper care, nutrition and training to make a successful transition to a competitive or recreational career after racing.”

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Dewey Square, 2015 Thoroughbred Makeover Marketplace graduate, now owned by Nicholas D'Amore and in training with Kate Chadderton. Photo by Amy Dragoo

The ASPCA Makeover Marketplace has become an adopter's or buyer's trusted source for Thoroughbreds for sport or pleasure. Though the Thoroughbred Makeover competition will not be taking place this year, each horse entered in the Marketplace catalog will have undergone preparation for the event, with emphasis placed on a healthy transition from the track and training for a big show environment. Past ASPCA Makeover Marketplace graduates have gone on to successful careers in eventing, hunter/jumper, field hunter, western performance, pleasure and trail riding.

“Creating opportunities for more equine enthusiasts to find their Right Horse is a vital component of our work,” said Dr. Emily Weiss, Vice President of ASPCA Equine Welfare. “The RRP continues to support us in shifting the perspective of who a retired racehorse is and showcasing the incredible potential they will bring to their next homes. While we will miss seeing all the event-goers and talented competitors this year, we celebrate this innovative virtual Marketplace experience that will help transition more great horses to their next chapter.”

The digital catalog will be released at tbmakeover.org the week of August 10, and individual horses will be featured on the RRP's social media. Watch the RRP's Facebook page for additional virtual spotlights of Marketplace horses this fall.

Sign up now for the print catalog at tbmakeover.org/catalog. Catalogs will be printed and mailed in mid-September.

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Thoroughbred Makeover And National Symposium Postponed Until 2021

After extensive information gathering, research and consideration, the board of the Retired Racehorse Project (RRP) has made the difficult but unanimous decision to postpone the 2020 Thoroughbred Makeover and National Symposium, presented by Thoroughbred Charities of America (TCA), until 2021. The RRP plans to host an expanded Thoroughbred Makeover on October 12-17, 2021 that will offer separate classes in all ten disciplines for both 2020 and 2021 entries.

Put on each year by the RRP, a 501c3 nonprofit organization, the Thoroughbred Makeover typically draws hundreds of competitors from 40+ states and multiple Canadian provinces, each of whom has taken on the challenge of bringing along a Thoroughbred in his or her first year of retraining post-racing. In a normal year, the event also includes the ASPCA Makeover Marketplace (a large-scale horse shopping experience), a vendor fair with more than 70 on-site retailers and other equine businesses, seminars, the Thoroughbred Aftercare Summit and various social and networking events.

To comply with COVID-19 pandemic event guidelines as recommended by US Equestrian and the Kentucky Horse Park, many of these aspects, which monetize a significant portion of the event, would have to be eliminated or heavily modified.

“This was a decision that was not entered into lightly,” said the RRP's executive director Jen Roytz. “We went to great lengths to look at the feasibility of putting on the event from various perspectives, including preparedness of our competitors, current sponsorship commitments, the cost and steps necessary to implement COVID-19 risk management protocols for an event like ours, and what changes we would need to make to the event to comply with state and venue regulations. We also explored various 'what if' scenarios with our legal counsel, insurance company, and board, and what their impacts could be on not only the event, but our organization as a whole.”

With the Thoroughbred Makeover being a competition for horses in their first year of training after racing, the organization sent out two surveys to its competitors, one in April and one in June, to better understand how the pandemic was affecting its competitors' ability to prepare their horses. Questions in the survey also aimed to gauge how their competitors would feel about the changes to the event that would have to be made in 2020 in order to put it on.

Trainers expressed concern through these surveys about having their horses adequately prepared for the show environment, as well as financial concerns due to lost income during shutdowns. In some cases, horses could not receive necessary maintenance care or undergo elective veterinary or therapy procedures. Furthermore, every state's pandemic guidelines were different which had, and continues to have, an impact on competitors.

“We worked hard to identify what the best course of action would be, not only for our constituents and horses, but for the long-term viability and stability of our organization,” continued Roytz. “Our competitor survey responses showed us not only that a significant percentage of our competitors were behind on their training due to a variety of factors, but also that if we were to implement the changes that the pandemic would force us to make, it would not only put our organization in a precarious position financially but would negatively impact our competitors' enjoyment of the event.”

A critical aspect of the Thoroughbred Makeover on the part of participating trainers is having recently retired racehorses, all of which are relatively green in terms of their show career, adequately prepared for a big show environment at the Kentucky Horse Park. Typically, this is achieved by trainers exposing their horses to various competitive environments in the ten-month training period prior to the Makeover.

“The Thoroughbred Makeover at its core is designed to serve the mission of the RRP as a showcase of the versatility and trainability of the breed,” said Managing Director and Event Organizer, Kirsten Green. “Much of the feedback we've received, as well as the results of our surveys, tell us that the majority of our competitors are not feeling as confident as they typically would about their ability to showcase their horses as well as they otherwise would have. Furthermore, the Makeover typically draws entries from more than 40 states, as well as a significant Canadian contingent, and we're still contending with a continually changing landscape over the coming months. We don't yet know when the Canadian border will reopen, we're seeing states re-implementing quarantine mandates for travelers, trainers having their income impacted, and more. That is only compounded by the financial challenges we and other nonprofits have faced in recent months and changes we would have to make in order to move forward with the event. By postponing the competition until next year and expanding the Marketplace virtually for this year, we felt it was the best way to create the most opportunities for all involved, while also doing what is in the best interest of the horses and our organization.”

Western Competitors at Makeover
Several aspects of the 2020 TCA Thoroughbred Makeover will be run virtually this year in October, including a virtual vendor fair, webinars in place of seminars, and the ASPCA Makeover Marketplace. The Marketplace will transition into an expanded online showcase of transitioned Thoroughbreds who were intended to compete in October and be offered for sale or adoption at the Makeover.

“I know I speak on behalf of the entire RRP board and staff when I say this was an incredibly difficult decision, but we feel it's the right one,” said RRP board president Carolyn Karlson. “The challenges presented by the pandemic are unprecedented. The RRP expanded its online educational offerings this year to better support those retraining horses amid all of the travel and shelter-in-place restrictions, like our Five-Minute Clinic series and webinars, and we have several more exciting initiatives to roll out as the year goes on. We are steadfast to our commitment to our competitors, sponsors, vendors, volunteers, supporters and, most importantly, the horses we and they serve.”

Trainers who entered this year's Thoroughbred Makeover will have the opportunity to retain their registered 2020 horses to compete in a special 2020 division at the 2021 Thoroughbred Makeover. They also have the option to withdraw their 2020 horses and roll their entry fee to the 2021 competition with a new 2021-eligible horse. In some cases, some 2020-entered horses will be able to retain their eligibility for the 2021 division as long as they do not exceed the maximum of 15 retraining rides before December 1, 2020.

“It's been a priority for us to make sure that we found a solution that was flexible for our trainers and their horses and give them options to suit whatever their goals might be,” said Green. “We look forward to working with everyone to offer content and activities to honor the Makeover this October, and to welcome everyone back to the Bluegrass for a knockout event in 2021.”

Added Roytz, “We are incredibly grateful to the TCA, ASPCA and our other major sponsors and donors for being exceedingly understanding and supportive of this decision. Many of them have also been affected by this pandemic and anticipate feeling the effects well into the coming year, but were eager to help us find ways to support both this year's and next year's classes of Makeover competitors in meaningful ways.”

For more information and updates about the Thoroughbred Makeover, please visit tbmakeover.org. More announcements about virtual activities and events will be released throughout the summer and early fall. Sign up to receive the ASPCA Makeover Marketplace catalog at tbmakeover.org/catalogsignup.

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