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FOX Sports and NYRA Announce Landmark Wagering and Media Rights Agreement

FOX Sports and the New York Racing Association, Inc. have announced an expanded partnership agreement that establishes FOX Sports as the official wagering partner of NYRA Bets and the leading media provider for elite Thoroughbred racing through the next decade.

The prior FOX Sports/NYRA media rights agreement provided a FOX Sports subsidiary with an option to acquire a 25% stake in NYRA Bets, LLC, a leading Advance Deposit Wagering platform launched in 2016 and available to customers in 30 states across the country. The FOX Sports subsidiary will exercise this option by the summer of 2021, pending final regulatory approval.

The newly announced agreement provides a FOX Sports subsidiary with a future opportunity to increase its equity interest in NYRA Bets.

As an unprecedented year interrupted live sports around the world, horse racing operated safely and continuously. NYRA Bets achieved record growth in 2020, as new fans engaged with horse racing by watching an unparalleled amount of coverage across FOX Sports' family of networks. Driven by a dramatic expansion in this live television coverage, NYRA Bets generated $225 million in wagering handle in 2020, a more than 100% increase compared to 2019.

“The remarkably rapid expansion of NYRA Bets, and the digital ADW wagering marketplace, make this an ideal opportunity for FOX Sports to deepen and broaden its investment in both premier media rights and the high-growth sports wagering industry. With our investment options in NYRA Bets, FOX is now uniquely positioned as the only media company with strategic stakes in digital bet-taking businesses in horse racing, sports betting, poker and casino gaming,” said Michael Mulvihill, FOX Sports' Executive Vice President, Head of Strategy and Analytics. “We're confident that our television partnership with NYRA will fuel continued growth for NYRA Bets in the years ahead ”

Dave O'Rourke, President and CEO, NYRA, underscored the importance of its partnership with FOX Sports to the sport in New York as well as across the country.

“FOX Sports has shown an unwavering commitment to the sport of horse racing over the past five years,” said O'Rourke. “The strength of our partnership with FOX Sports, and the continued expansion of our high-quality telecasts, has proven to be hugely beneficial for the New York racing community and the sport as a whole.”

The new agreement will extend FOX Sports' television rights with NYRA through 2030 and further expand exclusivity for daily racing at Belmont Park and Saratoga Race Course.

Under the new deal, FOX Sports expects to air at least 700 hours of coverage each year from Belmont Park and Saratoga Race Course and, outside of prior commitments, gives the network exclusive national broadcast rights at Belmont Park and Saratoga Race Course through 2030. NYRA will serve as the production arm for all horse racing events during the term of the partnership.

NYRA and FOX Sports began their collaboration during the first season of Saratoga Live during the 2016 summer meet at historic Saratoga Race Course. The critically acclaimed show, broadcast daily from the grounds of Saratoga, aired 80 hours of live coverage on FS2 and coincided with the national launch of NYRA Bets. Since then, total coverage has grown to more than 700 hours in 2020. The NYRA Bets wagering handle has also grown–from $7.2 million in 2016 to over $225 million in 2020. Wagering through national ADW outlets increased 115% during that same period. Along with Saratoga Live, FOX Sports' NYRA television portfolio includes America's Day At The Races, airing in the spring, summer, fall and select dates throughout the winter racing season.

FOX Sports became the national television home for NYRA's Belmont Park and Saratoga Race Course coverage in 2019. That same year, the brand furthered its commitment to horse racing by televising the GI Runhappy Travers to a national audience on the FOX broadcast network for the first time in network history. Following a successful presentation in 2019, the Travers returned to FOX in 2020.

The new FOX Sports/NYRA agreement ensures that the Travers will air LIVE on FOX through 2030.

“NYRA is delighted to extend our relationship with FOX Sports,” said Tony Allevato, President, NYRA Bets. “We look forward to continuing to work closely with the FOX Sports team over the next decade to grow NYRA Bets while continuing to present the very best in horse racing coverage to more sports fans than ever before.”

The agreement does not include the GI Belmont Stakes Racing Festival and the Belmont S.

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FS1 Provides Coverage of Dubai World Cup

FS1 will offer live coverage of the G1 Dubai World Cup, with post time scheduled for 12:50 p.m. EST, Saturday, Mar. 27. Additionally, the deep undercard features six stakes, which will air live from 8:00 a.m. to 12:00 p.m. EST on FS1. Coverage of the Dubai World Cup card on FS1 is presented by Star Guitar.

Rishi Persad, Tom Stanley and Angus McNae will be hosting the action from London, while Nick Lightfoot and Bernard Condren will bring viewers all the latest from Meydan Racecourse. The race call will be provided by Craig Evans. Laffit Pincay III will offer stateside updates live from Aqueduct Racetrack. Wagering is available in the United States via NYRA Bets.

In addition to the Dubai World Cup, the telecast will include live coverage of the G1 Dubai Sheema Classic [12:10 p.m.].

The Dubai World Cup undercard includes the G2 Godolphin Mile; G2 Dubai Gold Cup; G1 Al Quoz Sprint; G2 UAE Derby; G1 Dubai Golden Shaheen and G1 Dubai Turf.

Free Equibase-provided past performances are available for races that are part of the broadcast and can be accessed at https://www.nyra.com/aqueduct/racing/tv-schedule.

The post FS1 Provides Coverage of Dubai World Cup appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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Which ADWs Have Gained The Most During COVID-19 Pandemic?

Without legal advance deposit wagering in the United States, horse racing would have suffered unimaginable consequences during the COVID-19 pandemic that was unleashed one year ago. As it was, many tracks were forced to close while racing officials, health departments and infectious disease experts across the country worked toward solutions to keeping a major industry going.

Almost without exception, on-track business evaporated and racing was dependent on leading ADW companies TVG, TwinSpires, Xpressbet and NYRA Bets to stay in business. Those companies, the “big four” among ADWs, handled nearly $6.5 billion through the Oregon Racing Commission wagering hub, about 60% of the $10.9 billion bet on U.S. races in 2020, according to Equibase.

Some caveats: NYRA Bets totals do not include wagers made by New York residents on in-state races. Also, the ADW totals include a relatively small percentage that is wagered on Standardbred and Quarter Horse racing and international races. The totals for TwinSpires and Xpressbet may include “white label” ADWs created by various racetracks that use the aforementioned companies' technology.

Another $160 million was wagered through the Oregon hub by six smaller ADW companies.

Also, keep in mind that a significant portion of wagering dollars (though the details are not available) is bet through a hub in North Dakota. Elite Turf Club, Lien Games Racing, WatchAndWager.com and several others are registered in North Dakota, which is not as transparent with wagering totals as is Oregon. Among those companies, Elite Turf Club is probably the largest, with a number of high volume customers employing computer assisted wagering programs.

The growth in wagering through the Oregon hub by the “big four” from 2019 to 2020 was 52%. From a percentage standpoint, NYRA Bets – the smallest of the four and the latest to launch its business in 2016 – had the biggest gain of 104%. From a dollars standpoint, TVG was the leader, gaining over $1.2 billion in wagers from 2019 to 2020.

Perhaps not surprisingly, those two companies are affiliated with television throughout the year: NYRA Bets through programming on Fox Sports and TVG with its long-established racing network.

TVG's growth was so dramatic in 2020 that it overtook TwinSpires as the largest volume ADW company using the Oregon hub, ending a long run at the top by TwinSpires. In 2019, TwinSpires handled over $640 million more than TVG.

From a percentage standpoint, TwinSpires showed the slowest growth of the “big four” during the pandemic, gaining 30%. Xpressbet gained 34% from 2019-'20 topping $1 billion for the second consecutive year.

The post Which ADWs Have Gained The Most During COVID-19 Pandemic? appeared first on Horse Racing News | Paulick Report.

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Between The Hedges: Handicapping Challenges Go Virtual

The following is the third edition of a bi-weekly series entitled Between The Hedges. The series will revolve around the business of betting focusing on trending wagering topics and statistics. Each installment will include a column penned by Joe Longo, NYRA General Manager of Content Services, examining certain areas of interest within the landscape of the thoroughbred racing industry. Send your questions for Between The Hedges to betweenthehedges@nyrainc.com.

The New York Racing Association, Inc. (NYRA) has worked with our customer base to modernize our handicapping challenge format to feature online play at a variety of price points throughout the year.

In the past, most NYRA handicapping challenges were centered around marquee events like the Wood Memorial or the Belmont Stakes. In most cases, these events were also held on track which made it more of a localized event.

In 2019, NYRA launched its current online challenge format and participation significantly increased. In order to enter and play online, contestants must be registered NYRA Bets account holders. To learn more, visit www.NYRA.com/challenge.

The online challenges were modified based on feedback from our customer base, with requests including a varied price point of entry; more prize money distribution; and many customers expressed interest in seats for the National Handicapping Championship (NHC) or Breeders' Cup Betting Challenge (BCBC) in lieu of cash or a combination of both.

The NHC seats are highly sought after. Last year, Thomas Goldsmith captured the 21st edition of the NTRA National Horseplayers Championship at Bally's Las Vegas, and took home an $800,000 top prize as well as an Eclipse Award as Horseplayer of the Year. The most recent NHC offered prize money and awards totaling more than $2.9 million.

The 2020 contest results were encouraging. A total of 25 contests were held with 2,500 players wagering $1.3 million while competing for a prize pool of approximately $700,000. A total of 23 seats were provided to players – 11 for the 2021 NHC; three for the 2021 Belmont Stakes Challenge; two for the 2020 BCBC; and the remaining six seats for other NYRA challenges throughout the year.

While the challenge series format and prize distribution continue to evolve, the live money format remains. The players keep their winnings played through their bank roll plus any prize money.

One thing that needs to be stressed is that 100 percent of the prize pool is returned to the customers. NYRA does not charge entry fees or service fees.

So, If NYRA does not charge fees for the contest, why are we doing them and how is it that we benefit?

Challenge play involves a different type of strategy and with it a different type of player, which adds diversity to our platform and appeals to different customers. The races in the challenge series contests are all from our tracks, so it helps promote our content and NYRA earns revenue from the takeout from the bets placed. The numbers have also shown that when playing in contests the customers are wagering other tracks through NYRA Bets as well.

Handicapping challenges play an important role for NYRA across the larger wagering landscape. In 2020, we started hosting challenges weekly and in 2021 we will be offering contests for about 11 months of the year. Consistency, as with other types of wagering opportunities such as the weekly Cross Country Pick 5, is important. We want our customers to know that for just about every week of the year, we are offering a contest.

In addition, with the increased amount of broadcast hours for live racing on America's Day at the Races, the national telecast produced by NYRA in partnership with FOX Sports, we can further leverage our reach and influence to drive people to our contests and wagering platform. The leaderboard for all of these contests are posted throughout the day on America's Day at the Races.

Send your questions for Between The Hedges to betweenthehedges@nyrainc.com.

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