Epicenter Back to Work, Targeting Summer Campaign at Saratoga

Epicenter (Not This Time), a too-good-to-be-second as the favorite in both the GI Kentucky Derby and GI Preakness S., has begun gearing up for a summer campaign at Saratoga.

The Winchell Thoroughbreds LLC colorbearer worked four furlongs in an easy :50.60 (31/37) at Hall of Famer Steve Asmussen's Churchill Downs base June 20, just his second move since rallying for runner-up honors in the middle leg of the Triple Crown.

“He's like a machine,” said David Fiske, longtime advisor to the Winchell family. “He took a few weeks off after the Preakness and now he's gotten a couple of slow half-miles in. We're trying to get him cranked up for the [GII] Jim Dandy S. [July 30] and then the [GI Runhappy] Travers [S. Aug. 27].”

Fiske continued, “Nobody's lost any confidence in him. He's still the same horse he ever was. Still acts the same, travels the same, trains the same… He is a professional racehorse.”

The 'Mid-Summer Derby' could also be a potential landing spot for Kentucky Derby upsetter Rich Strike (Keen Ice), Preakness winner Early Voting (Gun Runner) and GI Belmont S. hero Mo Donegal (Uncle Mo).

After getting first run into a supersonic early pace and enjoying a clear lead in the stretch, Epicenter came up a valiant 3/4 of a length short behind the second-longest shot in Kentucky Derby history.

Steadied and squeezed in the early stages two weeks later in Baltimore, the $260,000 Keeneland September yearling purchase was left way too much to do, rallying smartly from eighth to finish 1 1/4 lengths shy of the forwardly placed Early Voting.

Epicenter's resume also includes wins in the GII Twinspires.com Louisiana Derby, GII Risen Star S. and Gun Runner S.

“It's just the way it shook out–he was an unfortunate victim of circumstance in both the Derby and Preakness,” Fiske said. “Everybody is still pretty fired up about him. It will be exciting to get him back going again.”

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Taking Stock: It’s High Time for This Stallion

The Classic season is over. A surface reading shows that Arrogate (Unbridled's Song), Keen Ice (Curlin), and Gun Runner (Candy Ride {Arg}) got the GI Kentucky Oaks, GI Kentucky Derby, and GI Preakness S. winners, respectively, from their first crops, and proven star sire Uncle Mo (Indian Charlie), who had a Derby winner from his first crop in 2016, sired the GI Belmont S. winner. Sometimes, however, what's between the lines is as important as what's on the page, and Taylor Made's Not This Time (Giant's Causeway), whose second-crop sons Epicenter and Simplification were major players in the run-up to the Classics and in the Derby and Preakness themselves, occupied that white space this season.

Epicenter, who won two Grade II Derby preps at Fair Grounds–the Risen Star S. and the Twinspires.com Louisiana Derby–was sent off as the Derby favorite and finished an admirable second. He returned in the Preakness as the race favorite and again finished second, this time with trouble and a ride that gave him way too much to do.

Simplification won the GII Fasig-Tipton Fountain of Youth S. at Gulfstream and was third in the GI Curlin Florida Derby. He was also in the Derby, finishing fourth, a neck ahead of subsequent Belmont S. winner Mo Donegal.

These two, both from Candy Ride mares, were joined by two other Not This Time 3-year-olds vying for spots in the Classics. In Due Time was second to Simplification in the Fountain of Youth, over Howling Time in ninth, who bounced back to finish second by a scant nose to Cyberknife (Gun Runner), the GI Arkansas Derby winner, in the GIII Matt Winn S. at Churchill a day after the Belmont S.

All told, Not This Time, with his oldest foals just four, is represented by 18 black-type winners, including two Grade I winners–the filly Just One Time won the GI Madison S. at Keeneland a month before the Derby, and Princess Noor was a top-level winner at two in 2020. Seven of the 18 are graded stakes winners.

This is an impressive haul for the half-brother to Lane's End's Liam's Map, more so because they were all conceived on a $15,000 stud fee. It's only the last two seasons that his stud fee has risen, to $40,000 (2021), $45,000 (the early part of this year), and $75,000 (later part of this year). The mares bred to him at higher fees will no doubt include some significantly better producers and racetrack performers than those covered his first four years, and they will include some mares Taylor Made has specifically handpicked for him by pedigree analysis. All of this is certain to elevate the stallion's stakes production in the coming years.

The broodmare sires of his seven graded winners are respectable enough, with dams by Candy Ride (two), Tapit, Speightstown, Smart Strike, Cape Town, and Wilko. However, the modest last sales prices of these mares tell the real story: stakes-placed Simply Confection (Candy Ride) sold for $80,000, in foal to Not This Time; Silent Candy (Candy Ride), a Grade III-placed stakes winner, made $130,000, in foal to Scat Daddy; non-winner Delightful Melody (Tapit) was a $65,000 RNA, in foal to Flameaway; Ida Clark (Speightstown), a winner of $25,580, sold for $60,000, in foal to Outwork; unraced Smart Jilly (Smart Strike) was a $70,000 2-year-old; unraced Running Creek (Cape Town) sold for $35,000, in foal to Latent Heat; and Grade III winner Sheza Smoke Show (Wilko) sold for $185,000, in foal to Not This Time.
The first graded winner for each of these mares was by Not This Time. In some cases, they were bred to high-class stallions before producing their graded winners.

Silent Candy, the dam of Epicenter, had an unraced colt by More Than Ready and a winner of $34,404 by Scat Daddy; Running Creek, the dam of Grade III winner Easy Time, had a Twirling Candy winner of $57,410 and a Pioneerof the Nile winner of $48,896; and Sheza Smoke Show, the dam of Princess Noor, had a Malibu Moon winner of $28,056, and an unraced Liam's Map.

Not This Time only raced at two, and he made just four starts, winning twice. However, he won the GIII Iroquois S. at Churchill by 8 3/4 lengths and next out was a neck second to Classic Empire in the GI Sentient Jet Breeders' Cup Juvenile at Santa Anita, 7 1/2 lengths ahead of third-place finisher Practical Joke. Classic Empire would go on to win the Arkansas Derby and Practical Joke the GI H. Allen Jerkens S. at Saratoga, so his form was obviously of the highest order and there's no telling what he might have accomplished had injury not ended his career. His half-brother Liam's Map was a multiple Grade I winner.

Not This Time entered stud at three and is an outstanding physical specimen, big and tall, and he made an impression with breeders right away by getting good-looking foals. Buyers responded in the sales ring, paying an average price of $76,833 for the 18 weanlings from his first crop that sold in 2018, with seven making $100,000 or more. From then on, he's been something of a sales sensation across the board vis a vis stud fee. Princess Noor, for example, made $1.35 million as a 2-year-old at OBS April in 2020.
In his case, looks translated to performance.

Black-type percentages

That Not This Time has already sired 18 black-type winners is impressive as it is on face value alone, but it's even more so as a percentage of named foals. These days, with popular stallions routinely covering more than 100 mares each year, a good stallion can be expected to get 5% black-type winners to foals, and for young horses with fewer crops racing, the percentages are even lower.

War Front leads all established Kentucky stallions with a ratio of 11.23%, followed by Tapit at 9.86%, Speightstown 9.77%, Into Mischief 8.56%, Medaglia d'Oro 8.36%, Curlin 8.29%, and Ghostzapper 7.89%.

Not This Time is next on the list behind Ghostzapper at 7.47%, ahead of Munnings at 7.15%, Quality Road 7.13%, Uncle Mo 6.95%, Constitution 6.80%, More Than Ready 6.73%, and Street Sense 6.67%.

You get the picture. Not This Time is right up there in the production of black-type winners with the best in the country, and he's the youngest of this group.

Among his own cohort, he's the leading third-crop sire, ahead of Laoban at 5.71%, Upstart at 4.07%, Hit It a Bomb 3.95%, Nyquist 3.18%, and Runhappy 3.04%.

Not This Time's first crop came to the races in the COVID year of 2020 when racing, as life, was disrupted, but there were clues then–at least by August, when I wrote here “Not This Time Leads Freshman Sires“–that he was going to be more than a flash in the pan. He was getting quality maiden special winners then and performing far above his stud-fee level, and that impression has turned into reality.

A stallion that can move up his mares to graded and listed levels–not to mention Classics contenders–at a $15,000 fee is one that can better withstand the drops in book quality from years two to four, and we're seeing this year that his second crop headed by Epicenter and the others noted is highly effective.

He is the real deal.

Sid Fernando is president and CEO of Werk Thoroughbred Consultants, Inc., originator of the Werk Nick Rating and eNicks.

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Hot Rod Charlie Back in Action Saturday on Loaded Monmouth Card

Hot Rod Charlie (Oxbow), a strong second when last seen in the G1 Dubai World Cup Mar. 26, will begin his road to the GI Breeders' Cup Classic in Saturday's GIII Salvator Mile S. on Monmouth Park's inaugural GI TVG.com Haskell S. preview day. He'll face six rivals with Hall of Famer Mike Smith booked to ride.

The half-brother to champion Mitole (Eskendereya) returns to the Jersey Shore for the first time since being disqualified from first and placed seventh for interference in a roughly run edition of last year's Haskell. He crossed the wire a nose ahead of promoted GI Kentucky Derby hero Mandaloun (Into Mischief) that day after drifting in a furlong for home and causing the ill-fated Midnight Bourbon (Tiznow) to clip heels and lose his jockey.

Hot Rod Charlie's sophomore campaign, headed by a win in the GI Pennsylvania Derby, also includes a third-place finish in the Kentucky Derby and a valiant runner-up effort in the GI Belmont S. He kicked off his 4-year-old season with a win in the G2 Al Maktoum Challenge Round 2 prior to coming up 1 3/4 lengths short of Country Grammer (Tonalist) in the $12-million centerpiece in the desert.

“I think the timing was right and he's ready to run,” trainer Doug O'Neill told TDN's Katie Petrunyak. “I like the mile distance and the fact that he's shipped into Monmouth and run well there before is beneficial as well.”

He continued, “We have the Breeders' Cup Classic at Keeneland circled as our ultimate goal. We will see how Saturday goes and how he comes out of it and then go from there.”

In addition to the Salvator Mile, Monmouth's 14-race card also features the GIII Eatontown S., GIII Monmouth S.; and the local Haskell prep race, the $150,000 TVG.com Pegasus S. for 3-year-olds.

Saturday's remaining graded action includes: a five-horse field headed by Juddmonte homebred and narrow GI Maker's Mark Mile S. runner-up Masen (GB) (Kingman {GB}) in Belmont's GIII Poker S.; and a sextet, including GII Santa Margarita S. upsetter Blue Stripe (Arg) (Equal Stripes {Arg}), in Santa Anita's GII Santa Maria S.

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Can Churchill Downs Music Video Attract New Race Fans?

Jack Harlow, one of the most popular up-and-coming rappers in America, was in the spotlight at Churchill Downs when the 24-year-old delivered the 'Riders Up' call for this year's Kentucky Derby. The Louisville native made his visit to the races an all-day event by filming a music video for his new song entitled 'Churchill Downs.'

Named a top new artist at last year's Billboard Music Awards, Harlow's popularity has skyrocketed this year after the release of his album Come Home The Kids Miss You, which includes his No. 1 hit 'First Class.'

The 'Churchill Downs' music video was released on June 1 and instantly became a viral sensation. Performing from a glass enclosure in the infield, Harlow is joined by fellow rapper and pop culture figure Drake, who is featured in the song.

Racing fans will recognize several key moments from Derby Day throughout the video: the turn into the stretch in the GI La Troienne S. with Pauline's Pearl (Tapit) flying on the outside, Jack Christopher (Munnings) taking the lead in the GII Pat Day Mile S., and of course Rich Strike (Keen Ice) squeezing past horses in the GI Kentucky Derby.

Now less than two weeks after its release, the video has over 10.5 million views and is currently one of the top 10 trending music videos on YouTube.

Samantha Bussanich is the co-founder of Nexus Racing Club, a current Godolphin Flying Start trainee, and a big Jack Harlow fan. She has been anticipating the release of this music video since Harlow hinted at its filming during his interview with NBC Sports at the Kentucky Derby.

“In our generation, Jack Harlow is really the next big thing,” she said. “Especially with him being from Kentucky, it's a really big deal to have a superstar like that. All my friends that I went to school with were asking how they can go to the races and maybe see Jack Harlow.”

Bussanich took to social media to share her excitement, but received a surprising stream of backlash from many who disagreed with her belief that a social influencer like Jack Harlow can be positive marketing for racing.

One common argument was that people in their early to mid-20's should not be racing's target market because young people don't have the time and, more importantly, the money to contribute to the industry in a meaningful way.

Busssanich, who recently spent a stint in Australia during her Godolphin Flying Start training, explained that the Australian racing industry is an example of effective marketing that targets an array of race-goer demographics.

“If you're involved in racing at any level, you know that Australian racing is doing it the best,” she said. “Owners, bettors and young people all have a good time. A lot of people get defensive about who is racing's target market. I think that there are multiple target markets and everyone is vital to the success of the industry.”

She pointed out a club in New Zealand called Boy's Get Paid, which was founded 10 years ago by a dozen young men in their mid-20's. According to their website, they were founded as “a group of lads who loved to back a winner.” Their numbers grew over time and today, Boy's Get Paid has over 18,500 members. At the 2020 Karaka Million, their group of 450 people bet $250,000.

“People on social media talk about how the college kid betting $15 or $20 isn't that important, but if you multiply that by 50 or 100, they become vital for the game,” Bussanich explained. “With Jack Harlow's video, even though it might not seem like the biggest deal, it's still getting exposure for the racing industry. If you connect it with something like the Boy's Get Paid club, maybe young people here in the U.S. could become interested in racing and form a club. Those 10 kids could turn into 100 and maybe someday they could buy a horse. It's really about long-term gain.”

Another argument Bussanich encountered was that Harlow's time at Churchill Downs is not the first instance of a famous person stopping by the track. What makes Harlow's Kentucky Derby visit any different?

Bussanich explained that while racing can easily get high-profile names on big race days, the industry often falls short in taking the next step.

“We can't just have a music video and expect people to fall in love with the sport,” she admitted. “We need racetracks and the industry to educate people. The next part of that is about how we grasp people and educate them further from beyond thinking that the track is a fun place to get a drink.”

Again, Bussanich referenced Australian racing as a model worth following.

“In Australia, every trainer has a way for people to get involved,” she said. “If you look on [Hall of Fame Australian trainer] Chris Waller's website, it shows different ways to own horses. There's education there.”

So, can Jack Harlow's music video, and future headlines of pop culture figures at the racetrack, help attract fans who will stick around after the social influencers have come and gone? According to Bussanich, it all depends on how the industry responds.

“Not every day is Kentucky Derby Day, but there are some really awesome events at tracks across the U.S. where young people are bound to have a good time,” she said. “If we can get them to the track and grasp their attention, we need to figure out where to go from there. The education part needs a lot of work. What do we do after we get them to the races? This music video is really great exposure for horse racing and it looks at the highs of the sport in video concept, but now it's about taking that video and seeing what can come from it.”

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