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Monmouth Moves To 12:15 Post Time On Saturdays And Sundays

Monmouth Park will switch to a 12:15 p.m. post time during live racing on Saturdays and Sundays while continuing to offer free parking and admission when the track's 76th season gets underway on Friday, May 28.

Post time on Fridays throughout the 53-day meet will be 5 p.m.

The lone exception to the new 12:15 post time, as well as to the free parking and admission policy, will be July 17, when the $1 million TVG.com Haskell Stakes will be contested for the 54th time.

Monmouth Park's live racing schedule runs through Sept. 26.

“With the overwhelming response from horsemen for stall space and fans able to return in greater numbers there's a renewed sense of optimism and excitement for this meet, especially after the challenges we faced a year ago due to COVID-19,” said Dennis Drazin, Chairman and CEO of Darby Development LLC, operators of Monmouth Park. “I think everyone is looking forward to what should be a very special year of racing at Monmouth Park. All of the indicators are that it will be.”

Opening weekend will feature four straight days of live racing from Friday through Monday over the Memorial Day weekend that starts on May 28. Starting in June, and running through the end of August, live racing will operate on a Friday through Sunday schedule.

In a continuation of the policy from a year ago, no outside food or drink will be permitted.

Monmouth Park will offer 46 stakes races worth $6.15 million this year, including 10 graded stakes. There are 10 stakes races restricted to New Jersey-bred horses, with the highlight for state-breds being the 19th annual New Jersey Thoroughbred Festival on Aug. 29.

Haskell Day will again feature six stakes races, including the Grade 1 United Nations, which will see a purse boost from $300,000 to $500,000. Horse of the Year Authentic won the Haskell last summer, eventually going on to win the Kentucky Derby and Breeders' Cup Classic.

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NBC’s Kentucky Derby Coverage Draws More Viewers Than All Awards Shows

NBC Sports' presentation of the 147th Kentucky Derby averaged a Total Audience Delivery (TAD) of 14.5 million viewers as the “Run for the Roses” returned to its traditional first Saturday in May date – marking a 54 percent increase from last year's event (9.4 million on Sept. 5), according to official national data provided by Nielsen and digital data from Adobe Analytics.

Viewership peaked at 15.7 million viewers from 6:45-7 p.m. ET on NBC as Medina Spirit mounted a wire-to-wire victory and trainer Bob Baffert won the event for a record seventh time.

The TV-only average audience of 14.4 million viewers topped all entertainment awards shows for the first time ever and marked NBC's most watched broadcast since the NFL Divisional Playoffs in January.

NBC Sports Digital's presentation of the Kentucky Derby delivered a record Average Minute Audience (AMA) of 139,300 viewers for the event via the NBC Sports app and NBCSports.com.

The NBC-TV household rating for the broadcast (6:31-7:18 p.m. ET) was a 7.1/22.

146TH PREAKNESS STAKES ON NBC SPORTS, MAY 15: In two weeks, Kentucky Derby winner Medina Spirit attempts the next step in his Triple Crown quest. NBC Sports' coverage of The 146th Preakness Stakes from Pimlico Racecourse in Baltimore, Md., begins Friday, May 14 at 5 p.m. ET on NBCSN. NBC presents The Preakness Stakes on Saturday, May 15 at 5 p.m. ET, with coverage beginning at 2 p.m. ET on NBCSN.

PREAKNESS STAKES COVERAGE
Date Time Event Network
Fri., May 14 5 p.m. Black-Eyed Susan Stakes NBCSN
Sat., May 15 2 p.m. Preakness Saturday NBCSN
Sat., May 15 5 p.m. Preakness Stakes NBC

TOP METERED MARKETS FOR 2021 KENTUCKY DERBY (Race Portion)

1. Louisville 28.7/59
2. Ft. Myers 18.2/36
3. Knoxville 16.2/30
4. West Palm Beach 15.5/35
5. Cincinnati 15.1/36
6. Cleveland 14.9/35
7. Detroit 14.0/32
8. Providence 13.3/31
T9. Indianapolis 13.1/32
T9. Buffalo 13.1/29

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Breeders’ Cup At Del Mar Tickets Go On Sale July 16

Breeders' Cup announced tickets for the 2021 Breeders' Cup World Championships at Del Mar will go on sale to the public on Friday, July 16, at Noon ET / 9:00 a.m. PT. The 2021 World Championships, which will be held on Friday, Nov. 5, and Saturday, Nov. 6, will mark the second time that the Breeders' Cup will be hosted at Del Mar, the iconic Southern California racing venue.

After making the difficult but necessary decision to proceed without fans in attendance at Keeneland in 2020, Breeders' Cup is eager to welcome fans back to the 2021 World Championships in accordance with state and local health and safety guidelines. Additional information regarding seating options and ticket pricing for this year's event will be announced next month.

“Following the hardship endured by the racing community and people around the world as a result of the pandemic, we couldn't be more excited to welcome our dedicated fans back for this year's World Championships,” said Breeders' Cup President and CEO Drew Fleming. “We look forward to delivering a world-class experience and will continue to prioritize the health and safety of our fans, athletes, participants and everyone in attendance.”

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“Wagering Insecurity” – Part 7 – Z

This is Part 7 of the Thoroughbred Idea Foundation's (TIF) series “Wagering Insecurity.”

Faced with remarkable competitive pressure from the rise of legal sports betting, horse racing is at a crossroads.

Confidence amongst horseplayers and horse owners is essential to the future sustainability of the sport. Efforts to improve the greater North American Thoroughbred industry will fall flat if its stakeholders fail to secure a foundation of integrity, along with increased transparency of the wagering business and its participants over time. Achieving this is growing increasingly difficult after the sport has neglected its core base–horseplayers–for decades.

“Wagering Insecurity” details some of that neglect, and the need to embrace serious reform. Fortunately, there are examples across the racing world to follow.

Transparent oversight of racing has been defunded over decades and customer protection remains weak. North American Thoroughbred racing in the 2020s is saddled with a regulatory infrastructure designed for a sport in the 1970s.

Racing has to change.

Ten years ago, Jockey Club research conducted by McKinsey showed that a minority of racing fans, just 46% of those surveyed, said that they would recommend the sport to others.

“Thoroughbred fans are almost twice as likely to recommend baseball (81%), football (73%), or basketball (77%) to others as they are to recommend Thoroughbred racing.”

There are many reasons for racing's waning appeal among its own fans but the gambling experience is certainly a key one.

Simply getting more eyes on racing is not going to be enough to sustain interest amongst future generations.

While many of racing's existing American customers have long been accustomed to a sport with substandard, haphazard and insufficient oversight, the next generation might not be as forgiving. A 2019 piece by Julie Arbit, Global Senior Vice President, Insights at VICE Media Group, highlighted this burgeoning need among Generation Z, whose oldest members are now in their mid-20s.

“Gen Z is coming of age in a world of infinite choice, and this affects everything from how they define themselves to how they love and how they buy..”

For the complete article, click here.

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