The Breeders' Cup, one of Thoroughbred horse racing's most prestigious international events, today announces the winners of the Breeders' Cup T-Shirt Design Contest, a philanthropic art competition that tasked entrants to create original artwork to be printed and sold in support of backstretch communities and other industry stakeholders affected by COVID-19.
Alexa Zepp of Lawrence, Kan., and Amanda Crelin of Belford, N.J., were selected by the judging panel out of five finalists populated from an original pool of 93 entrants. The two winners will each receive two VIP tickets to the 2020 Breeders' Cup World Championships, scheduled to take place on November 6 and 7 at Keeneland in Lexington, Ky. Additionally, their winning designs are now available for purchase on BreedersCupShop.com for $25 and will be sold on-site at the two-day event in November, with all Breeders' Cup proceeds going to Breeders' Cup Charities, the organization's official charity outreach program, in support of COVID-19 relief efforts.
“It has been extremely rewarding to see the passionate fan response to our first-ever T-Shirt Design Contest, especially given the important cause that the program supports,” said Justin McDonald, Senior Vice President of Marketing at Breeders' Cup. “We were incredibly impressed with our finalists' displays of artistry and are excited to showcase not one, but two designs in our shop this year. We extend our congratulations to the winners and thank all of the talented entrants who took part in this contest.”
The T-Shirt Design Contest is the most recent element in a string of Breeders' Cup initiatives launched to provide COVID-19 relief to those in need. Prior to the T-Shirt Design Contest, Breeders' Cup launched branded face masks to support efforts to reduce the spread of COVID-19, raise funds for Breeders' Cup Charities and give fans a fun way to showcase their support of the horse racing industry. On Mother's Day (May 10), the organization distributed gift baskets to the working moms on Santa Anita Park's backstretch to express gratitude for their contributions to the sport.
In April, Breeders' Cup launched Cocktails & Conversation, a weekly virtual happy hour series created to raise donations for impacted backstretch communities. The series has since aired ten installments, with additional episodes planned to follow. Supplementing direct donations made by Breeders' Cup to the Race Track Chaplaincy of America and the Commonwealth of Kentucky, each of these initiatives helps provide funds and essential equipment to organizations and groups in need in the battle against COVID-19.
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