Keeneland will debut a number of new initiatives for the 2021 Fall Meet, which opens Friday, aimed at broadening coverage and growing viewership among Spanish-speaking fans of Thoroughbred racing. Enhancements include a livestream of Fall Stars Weekend race cards in Spanish, Spanish translation of the Keeneland Race Day App as well as handicapping content and analysis in Spanish on Keeneland.com. Coverage of Keeneland's star-studded Friday, Saturday and Sunday race cards, held Oct. 8-10, will be enhanced with expert analysis and commentary from DRF en Español all three days. Breeders' Cup En Vivo, a series of digital handicapping shows covering Breeders' Cup Challenge races across the country produced by America's Best Racing, will take place Saturday and Sunday.
“Keeneland has seen tremendous interest in recent years from our Spanish-speaking audiences in our traditional racing content,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “We are excited to work with our partners at the Breeders' Cup, DRF en Español and America's Best Racing to provide this valuable content to our Spanish-speaking fans. These outreach efforts are key to growing our fan base and strengthening our sport.”
Fall Stars Weekend coverage
- Keeneland, in partnership with DRF en Español, will team with Breeders' Cup En Vivo to offer a livestream in Spanish of the track's entire opening Fall Stars Weekend, which features 10 stakes, nine of which are Breeders' Cup “Win & You're In” races. Talent for these broadcasts will include Roberto Rodriguez, Carlos Morales, David Merida and Ramon Brito; and
- Breeders' Cup En Vivo segments: Annise Montplaisir, Darwin Vizcaya, Roberto Rodriguez, Emanuel Aguilar and Claudia Spadaro.
The livestream will be available on Keeneland and Daily Racing Form's Spanish YouTube channels as well as on Keeneland.com and DRF.com/Espanol.
Fans may watch Breeders' Cup En Vivo through both the Breeders' Cup and ABR's Twitter, Facebook and YouTube channels.
The daily schedule for Spanish coverage of Fall Stars weekend (Friday, Saturday and Sunday) includes:
- 10 a.m. – “Keeneland Hoy!,” a 45-minute preview show;
- 12:30 p.m. – Full race-day coverage begins with live race calls, analysis and interviews in Spanish;
- Saturday at 3:45 p.m. – “Breeders' Cup En Vivo” covers the Thoroughbred Club of America (G2), First Lady (G1) Presented by UK HealthCare, Claiborne Breeders' Futurity (G1) and Keeneland Turf Mile (G1); and
- Sunday at 4:45 p.m. – “Breeders' Cup En Vivo” covers the Juddmonte Spinster (G1) and Castle & Key Bourbon (G2).
“In our continuing efforts to reach the widest audience possible with new and innovative content in the digital space, we are proud to partner with Keeneland, America's Best Racing and DRF en Español in promoting 'Breeders' Cup En Vivo' for our Challenge Series races at Keeneland,” said Justin McDonald, Breeders' Cup Senior Vice President of Marketing. “We are sure that our Spanish-language audience will enjoy the comprehensive analysis and commentary of Keeneland's Fall Star races and the Breeders' Cup Challenge Series nationwide.”
Keeneland Race Day App
With nearly 200,000 downloads to date, the hugely popular Keeneland Race Day App will be available in Spanish for the Fall Meet. It is believed to be the first English horse racing app to be translated into Spanish.
Keeneland fans whose native language is set to Spanish on their iPhone or Android devices will soon automatically be able to view and use the Keeneland app in Spanish.
The app includes program details, handicapping selections, live racing, replays and more.
Handicapping analysis
DRF en Español will provide daily handicapping content and analysis in Spanish throughout the Fall Meet via the Expert Picks platform on Keeneland.com.
These Keeneland initiatives extend a partnership that began during the 2020 Fall Meet with the founding of DRF en Español.
Fans again will be able to access Spanish content about Keeneland racing on DRF.com. The fully translated platform will include dedicated Keeneland coverage on DRF.com/Espanol, which features articles and handicapping selections; analysis videos featuring Keeneland racing; and La Referencia and La Guia del Pool of handicapping analysis for Keeneland races during Fall Stars Weekend.
“We are very excited about what Keeneland en Español will be able to offer Spanish-speaking horse racing fans during Fall Stars Weekend. Offering a product as complete as DRF en Español on a platform like Keeneland is a privilege that we embrace with the greatest of responsibilities,” DRF en Español Director Roberto Rodriguez said. “Uniting the Spanish-speaking audience with Keeneland and Daily Racing Form for us represents having the best horse, the best rider and the best trainer ready to fire in the most important race.”
Visit DRF en Espanol or follow on Twitter @DRFenEspanol and Instagram @drfenespanol for more information.
The post Keeneland To Expand Spanish Language Coverage For 2021 Fall Meet appeared first on Horse Racing News | Paulick Report.
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