After being trialled in February, non-standard race times-like the 2.22 at Warwick or the 3.13 at Fairyhouse-will be permanently introduced from the start of next month. The move will provide greater flexibility and avoid race clashes and delays during busy periods. Race times for events covered by ITV will remain standardised in traditional five-minute slots whenever possible.
Richard Wayman, chief operating officer of the British Horseracing Authority, said, “The trial of non-standard times in February resulted in a reduced number of race clashes and delays on busy afternoons, which was well-received by those watching, broadcasting and betting on the sport. This also had a positive impact on racing’s finances and following further collaboration with our colleagues in Ireland and discussions with the betting industry, we believe bringing in non-standard times on a permanent basis would continue to deliver considerable benefits to our customers.
Jason Morris, Horse Racing Ireland’s director of racing, added, “HRI works closely, through SIS, with the BHA and Racing TV to optimise race times between the two countries. The use of non-standard race times, when trialled earlier in the year, proved effective in terms of reducing race clashes and enhancing broadcast coverage, improving the viewing experience for our customers. We have therefore agreed to their continuing utilisation from the start of October. As with the trial period, at the request of Irish racecourses, the first race in Ireland will retain a standard time to aid their promotional efforts.”
The post Britain, Ireland To Utilise Non-Standard Race Times appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.
