XB Net, the leading provider of premium content for North American racing, has added more muscle to its distributional package with the addition of top-class Harness Racing (or Trotting) from the prestigious New York Venue of Yonkers Raceway for all its international operator partners.
Yonkers Raceway is the proud home of three major harness events each year: the Yonkers Trot, the Art Rooney Pace and the Messenger Stakes. And this weekend, the storied racetrack hosts the $1 million International Trot, which welcomes a raiding party of global challengers from Sweden, Norway, Denmark, Italy and France take on the best trotters from the US and Canada.
The Yonkers International Trot (Race 7) is run over a distance of 1 1/4 miles and scheduled for 3:00 p.m. EDT on Saturday, 15 October. It represents the first leg of a $20,000 Guaranteed Late Pick 4 and also includes the $250,000 Aria Pace and Robert Miecuna Trot Invitationals as Races 8 and 10.
Trotting is already a hugely popular sport across the Nordics and much of mainland Europe and, as such, boasts a truly international audience, whose domestic action and wagering preferences can now be complemented by their favourite format of horse racing stateside.
Yonkers Raceway's EDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its schedule of compelling coverage, which neatly complements Europe's own racing scene, provides operators with a trustworthy source of fast-settling betting content from 18:00 CET. This engaging action is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.
This deal is emblematic of the continued co-operation between XB Net and NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, over the content rights, data, odds, and signals from a host of first-class horse racing venues.
XB Net's definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, also opens the door to many of the world's best-quality courses and most prestigious thoroughbred horse races. Other notable highlights include the Pegasus World Cup, two legs of the Triple Crown (comprising the Preakness and Belmont Stakes) and this season's upcoming flagship finale of the Breeders' Cup World Championships at Keeneland (4-5 November).
Simon Fraser, Senior Vice President International at XB Net, said: “We're delighted to be offering our partners more high-quality racing action from another fabled New York venue in Yonkers Raceway. We have a strong track record of delivering unique and engaging racing products, and progressive partnerships like this make for an eloquent case in point. For many global operators, this can represent a significant step towards being able to develop and educate around the popular sport of Harness Racing. It has a loyal and active following, and provides an exciting area into which some can broaden and diversify their content timetables.
“Wherever you set your scene on the map, securing the right content at peak leisure-times remains of paramount importance. XB Net's wide range of low-latency racing solutions, racetracks and varied codes of racing are continuing to deliver the requisite flexibility that international operators demand.”
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators recognize its flexible value-add to any sportsbook schedule.
Currently working with many of the world's leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.
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