TVG, America's horse racing network, leading advanced-deposit wagering platform, and part of the FanDuel Group, and Keeneland, the iconic Thoroughbred racing and sales company in Lexington, Ky., have reached an agreement that extends their longstanding partnership through at least 2026, the two companies announced.
As part of the agreement, TVG will retain exclusive broadcast rights for Keeneland's race meets as well as non-exclusive wagering rights for Keeneland's races. As part of the extension, TVG will be the exclusive broadcast network for Keeneland racing but, consistent with past practice, the network will share broadcast rights for select special events with NBC Sports. In addition, FanDuel group will promote Keeneland's racing to its more than 10 million Daily Fantasy Sports (DFS) and sports book customers as the company further integrates promotion of horse racing with its sports book and daily fantasy platforms.
“Keeneland and its stakeholders in the Central Kentucky Thoroughbred breeding industry have been cornerstones of TVG's history and growth,” said Kip Levin, CEO of TVG. “We're looking forward to building on our 20-plus year relationship with Keeneland. Our company is committed to horse racing and we're reinvesting in the sport every day. In tandem, as our sports betting platform continues to expand, we are particularly excited to utilize the powerful assets of the FanDuel Group to introduce a new audience to Keeneland racing.”
“Keeneland's relationship with TVG continues our mission to expand racing's outreach by delivering quality products to our existing fans and cultivating new fans and participants across all platforms,” said Shannon Arvin, CEO and President of Keeneland. “TVG and FanDuel represent not only a significant share of the advanced-deposit wagering and sports betting markets, the latter being a natural audience for our racing content, but they share our goal to promote the Thoroughbred industry.”
Keeneland and TVG have partnered since 1999 for wagering and broadcast content. The alliance expanded over the last decade to showcase Keeneland's Thoroughbred sales and to provide additional focus on the breeding and sales aspects of the Thoroughbred industry.
In 2019, TVG racing analysts Gabby Gaudet and Scott Hazelton began hosting “Today at Keeneland,” the track's live, on-site preview show, and providing expert commentary between races. Last year, TVG became the title sponsor of the Limestone Turf Sprint during the Keeneland Spring Meet and the presenting sponsor of the Woodford (G2) during the Keeneland Fall Meet.
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