It's been over 30 years since The Jockey Club and North American racetracks formed Equibase to be the Thoroughbred industry's official record keeper and database. The company not only collects racing data, but supplies it to past performance providers like Daily Racing Form and Brisnet, advance deposit wagering companies, and also distributes or sells its own products to horseplayers and fans.
Kyle McDoniel was recently named president and chief operating officer of Equibase, which is based in Lexington, Ky. A racing fan while growing up in Arkansas, McDoniel remained enthusiastic about racing as his career path took him into management positions in the sports data industry at ESPN, FOX Sports, Yahoo Sports, and Sportradar.
Creating “phone friendly” past performances, incorporating GPS technology into data collection, and competing for customers in the sports betting world where data is plentiful and free are just some of the issues McDoniel will have to address in the coming months and years at Equibase. But he brings considerable experience to the position from the sports world, where fantasy games and more recently legalized sports betting have put a premium on data that helps gamblers make their wagering decisions.`
McDoniel joins Ray Paulick and bloodstock editor Joe Nevills in this week's edition of the Friday Show to discuss the opportunities and challenges Equibase faces.
Watch this week's episode of The Friday Show below:
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