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Hawthorne Pens Multi-Year Deal With XB Net

XB Net, the leading provider of premium content for North American horse racing, has agreed to a new distribution deal and a multi-year contract renewal option with Hawthorne Race Course in Chicago, Illinois.

The agreement heralds another milestone partnership in XB Net's progressive portfolio of content rights, data, odds and signals around one of the United States' most historic racetracks, particularly as it embarks on a $400 million redevelopment to add sports betting, casino-style gaming and other entertainment amenities to the new Hawthorne Casino & Race Course.

Accordingly, Hawthorne Race Course forms part of a wider network of over 60 North American tracks whose steady stream of rapid-cycling content is proven to increase digital dwell-time for XB Net's clients and their customers. Moreover, the deal helps to immediately leverage the 50 thoroughbred race-days that comprise Hawthorne's traditional fall/winter meetings and will build momentum for further fan engagement in 2022 when Hawthorne is the only race track in the Chicago area, which is the third-largest media market in the US.

Elsewhere, Hawthorne's CDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its daily schedule of compelling coverage, which neatly complements Europe's domestic racing action, provides operators with a trustworthy source of rapid-settling betting content from 18:00 CET. This engaging action, which also features regular Harness racing meetings, is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

XB Net's definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, opens the door to many of the world's best-quality courses and most prestigious horse races. Other notable highlights include the Pegasus World Cup, two legs of this summer's recent Triple Crown (comprising the Preakness and Belmont Stakes) and the season's flagship finale at the Breeders' Cup World Championships at Del Mar (5-6 November).

John Walsh, Assistant General Manager at Hawthorne Race Course, said: “This close collaboration with XB Net will expand the international reach and appeal of Illinois thoroughbred racing. The distribution of our content to both mature and emerging markets requires strong partnerships that will showcase the very exciting future of Hawthorne and racing at Chicago's hometown track.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Securing this long-term partnership with Hawthorne emphasizes XB Net's dedication to racing and our broader status as the leading international provider of North American racing. This deal is another strong endorsement of our business model and the collective power of our multi-faceted betting services.

“As ever, betting increases the entertainment value from the consumer perspective. However, with XB Net's fair allocation of capital to where the entertainment value is, we're seeing the whole Illinois ecosystem improve, returning the value to racing stakeholders, the owners and the racetracks themselves. It's great to see during a very challenging economic period.

“Our underlying resolve is to support Hawthorne Race Course's efforts to distribute its horse racing content and wagering on a global scale, now encompassing both fixed-odds (in approved markets) and pari-mutuel betting opportunities. We're confident these milestone developments can further benefit horse racing's consumer economy, both at home and abroad.”

XB Net remains the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping global operators seamlessly adapt to a demanding schedule for live sports.

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Italian Operator Sisal Makes Deal To Carry North American Racing Via XB Net

XB Net, the leading provider of premium content for North American horse racing, has finalized a new agreement to provide its US racing content to the powerhouse Italian operator, Sisal.

The deal deploys an extended range of XB Net's live pictures, data and betting services from a peerless network of over 60 North American tracks (over 75 percent of U.S. horse racing) allowing Sisal to flexibly fill its programming timetable with a prolific pipeline of rapid-cycling betting opportunities which are proven to enhance engagement for new and existing fans of the sport.

Sisal is constantly updating its sports-betting services by optimising its user interface across the brand's web and mobile platforms to elevate the customer experience. Its sportsbook is operated in partnership with MST, whose proprietary platform offers clients everything necessary with which to run a responsible betting business across online, mobile and retail.

The daily schedule of engaging content, which neatly complements Italy's domestic racing action, provides Sisal with a reliable source of fast-settling betting content between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet's most prestigious horse races. These include the Pegasus World Cup, and two legs of this summer's recent Triple Crown, featuring the Preakness and Belmont Stakes, alongside the season's flagship finale at the Breeders' Cup World Championships at Del Mar (5-6 November).

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.

Currently working with many of the world's leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.

Massimo Temperelli, Managing Director of Betting at Sisal, said: “During recent lockdowns, our customers soon came to appreciate the fresh excitement and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which hit the mark, whether they're interested in watching one race or the entire card.

“Since Italy's daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming is now the new normal for our players, thanks to this developing collaboration with XB Net and their expertise in wagering solutions. We can't wait to see how these progressive products continue to perform over the forthcoming highlights, like the Breeders' Cup World Championships.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Sisal is a giant brand whose expertise and trademark customer care is best in class. Therefore, it's a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have mostly been retained which represents another key validation of our product.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net's wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for Sisal.”

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Breeders’ Cup Extends XB Net Deal

XB Net and the Breeders' Cup have signed a three-year contract extension for the Breeders' Cup World Championships. The distribution deal comprises worldwide broadcast and video-streaming distribution rights from the Breeders' Cup, including the 2021 edition which will be held Nov. 5-6 at Del Mar.

“The Breeders' Cup is proud to extend and expand our close collaboration with XB Net to further broaden the international reach of our world-class festival of Thoroughbred racing,” said the Breeders' Cup's executive vice president and COO John Keitt.

The post Breeders’ Cup Extends XB Net Deal appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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XB Net, VBET Partner

American racing picture, data and betting service provider XB Net has teamed with European sportsbook property VBET to provide a daily schedule of content from the over 50 North American tracks it services.

Simon Fraser, senior vice president of international at XB Net, said, “It’s a welcome boost to announce this new distribution deal with VBET, an emerging force on the European scene after a suite of high-profile partnerships. Their support in bringing live North American racing to an active, recreational client base will help us organically grow the influence of our bespoke betting products. It’s a great validation of all the XB Net team’s hard work over the past 12 months.

“North American racing enjoys peak recreational alignment after the close of Europe’s daily domestic cards, and we’re delighted to report that levels of engagement and retention are surging during these key evening segments.”

Artur Manasaryan, regional director of VBET UK, added, “We’re thrilled to partner with XB Net, whose one-stop racing services instantly illuminated the thrill of North American racing to our customers at the Breeders’ Cup last month, generating new revenue streams and record turnover. As live sport tries to adapt to an uncertain future, North American racing can consistently and seamlessly plug the gaps in our evening schedule, securing retention at primetime periods. In short, it’s already proved a significant factor in increased betting activity and engagement.”

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