Eade Says Attendances A Priority As HRI Release Six-Month Statistics

Horse Racing Ireland boss Suzanne Eade has put attendance figures towards the top of her priority list for the remainder of 2023 and hailed the resilience of owners against the backdrop of the cost of living crisis as the six-month statistics were revealed on Thursday. 

Attendances have climbed 7.6% to 544,147 for the first six months of the year while sponsorship rose 4.8% to €4.4m with horses winning overall prize money of €30.6m. That is up 1% on last year's corresponding figures, despite a reduction in the number of race meetings by two to 176.

Eade commented, “I welcome these figures as a testament to the resilience of the Irish racing and breeding industry. On the back of consistent Government support, our industry continues to be a key contributor to rural communities in virtually every county, providing direct and indirect employment at every turn and a vital social outlet to so many people.

“Despite the increases in the cost of living, it is noticeable how well the number of horses-in-training is holding up and the increase in the overall attendance figure by 7.6% is certainly to be welcomed. Pushing for increased attendances at all 26 racecourses is a key aspect of our ongoing marketing campaigns and the undoubted interest in racing is again resulting in a greater number of racegoers, a trend we hope to see continuing into next week's Galway Festival and the key early autumn meetings at Irish Champions Festival and the Listowel Festival.”

Total Tote Betting (excluding World Pools) for the first half of the year is up 6.3% at €33.9m. The World Pool was incorporated at the Curragh on Dubai Duty Free Irish Derby Day for the first time with 28 pool betting operators from around the globe wagering an additional €25.8m across the eight races. Total on-course betting reached €36.1m with on-course bookmakers handling €32.1m and on-course shops returning an overall figure of €4.4m.

The total number of horses-in-training during the period rose by almost 300 to 8,614 (up 3.3%), but the number of active owners fell by the same percentage to 3,843. The number of new owners registered in the first half of 2023 was 455.

While the Goffs Punchestown Sale and the Tattersalls Ireland Breeze-up Sale performed well and there was a strong demand at the store sales, the figure for bloodstock sales at public auction overall fell by 2.4% to €61m.

Eade continued, “Field sizes, whilst still bearing very healthy international comparisons, are down marginally and it is vital that there is continued investment in the racing programme and prize money to ensure that we continue to attract and retain owners.

“The increase in the betting, both with Tote and the bookmakers, is a further boost for the industry.  For the first time, we have two World Pool days, one in each half of the year, and on the back of the success of the initiative at the Curragh on Derby Day, we can look forward to Irish racing being back in the international spotlight for the opening leg of the 2023 Irish Champions Festival at Leopardstown in a little over six weeks' time. These days both raise awareness of the Tote and deliver a significant return to Irish racing.

“Another vote of confidence in the industry is provided by the numbers relating to the sale of horses at public auction. While an overall spend of €61m is slightly behind the same period last year, it is heartening that demand for Irish bred and reared horses continues to be strong across the board.”

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TIF Paper: American Racing Lacks Customer-Centric Focus

Full fields. Harmonized rules. Modernized wagering systems and protocols. Transparent officiating.

Can these be the future of North American horse racing, and of the greater sport around the world?

“Our customers, the bettors, must be at the center of everything we do,” Hong Kong Jockey Club (HKJC) Chief Executive Officer Winfried Engelbrecht-Bresges told the Thoroughbred Idea Foundation (TIF) last week.

“This approach applies to everything we do as a sport. Customers must be satisfied with our approach to horse welfare, to harmonizing betting rules, interference rules, the race schedule we offer and presenting races with full fields of competitive horses.”

What bettors want should drive how racing evolves. But that has not been the case in North America.

Customer centricity has not been a focus.

Hong Kong finds itself at the heart of a customer-friendly approach to racing and Engelbrecht-Bresges is the new chairman of the International Federation of Horseracing Authorities (IFHA). While he acknowledges the IFHA is not a rule-making body itself, the push for harmonizing the global racing experience for customers is moving beyond just recommended best practices.

“We can talk about the importance of a customer-centric approach and harmonizing rules all we want, but with the global commingling business–through World Pools–we are proving the commercial value of it. World Pools is creating the financial incentive to change.”

The World Pools concept is simple.

Instead of having separate pari-mutuel pools for major race days in America, Great Britain, France, Ireland, Hong Kong and South Africa, just to name a few, one massive pool can be created, maximizing liquidity and financial interest for all participants. On 17 days of commingled World Pools run across Britain and Ireland in 2021, total handle eclipsed the equivalent of $481 million.

Hong Kong is a major cog in the process, with bettors in the region often comprising roughly 60% of the liquidity in World Pools offerings, according to Engelbrecht-Bresges. In November, the HKJC provided its local customers simulcasts of two Breeders' Cup races for the first time since 2014, and the hope is to offer more later.

“I really commend the Breeders' Cup and their global vision. It was important for us to recognize the steps that have been taken to adopt racing free of medication and I hope we can expand wagering opportunities over the next three to five-year period.”

While U.S. customers have been participants in World Pools offered on key race days, such as Royal Ascot, Glorious Goodwood and other major race days, American races have not yet been chosen as targets for World Pools.

The Modern Games fiasco sharpened attention on America's lack of a customer-centric focus, exhibited through disparate rules which disproportionately disadvantage betting customers.

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