Parx has become the biggest US casino and racetrack operator so far to partner with tote-enabled virtual racing pioneers Virtual Live Racing.
Parx Casino – Pennsylvania's number 1 casino and racetrack – offers state of the art gaming, thoroughbred racing, and exciting entertainment events. The 260,000 square foot Parx Casino and the 280,000 square foot Parx East (home to Parx Racing) are both located 20 minutes north of Philadelphia. Since Pennsylvania launched sports betting in November 2018, Parx has grown rapidly and now handles around $30 million per month with around 67 percent of that total being online (for example, the November 2020 total handle was $28.59 million, with $19.3 million online). Parx is the fifth US track to go live with products from Virtual Live Racing which is the brand created by developers Virtual Software Limited (VSL).
Joe Wilson, COO, Parx Racing, commented: “Parx Racing is happy to be participating with Virtual Software Limited in this new and groundbreaking wagering product. VSL's impeccable attention to detail in creating Parx Virtual, coupled with our race data, guarantee the customer a truly unique and exciting entertainment experience.”
Joey D Michaels, VLR's Business Development Consultant for the US, commented: “It's fantastic to see Parx live. We're continuing to expand our jurisdictional footprint and our unique product suite. The deal with Parx is the latest evidence of the huge interest we're seeing in the US and internationally. Our next goal is to put 12 products up which would enable us to run 87,600 races a year. The goal after that is to get the wagering on each race to $3,500 per race, which would generate over $306million in wagers on our products in a full year.”
In addition to Parx, VLR's suite of games are also live at Hawthorne in Chicago, plus Florida tracks Derby Lane, Tampa Bay Downs and Palm Beach Kennel Club. VLR have also partnered with the world famous Ascot Racecourse in England – when that product is launched it will signal the company's entry into the UK market.
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