The Hong Kong Jockey Club has partnered with digital media brand World Horse Racing, the latter announced on Wednesday. The fifth partner of World Horse Racing alongside Ascot, Breeders’ Cup, Goodwood and the Victoria Racing Club, the Hong Kong Jockey Club reflects the growth of World Horse Racing, which has monthly views in excess of 12 million and over 1.85 million combined followers. There are 12 Group 1 races and two festivals that the HKJC brings to the table.
“The vision of HKJC is always on world class racing, something we advocated at the 2018 Asian Racing Conference and we feel is an important initiative to broaden the fan base regionally and globally,” said HKJC Chief Executive Officer Winfried Engelbrecht-Bresges. “We join a strong group of partners which are aligned on positioning racing as a global brand to develop our future growth, health and success as a world-class sport.”
Added Tim Bulley, Chairman of World Horse Racing, “By taking a new and innovative approach to racing story telling World Horse Racing is growing a new global audience at scale and energising those already in love with the sport. The welcome addition of the Hong Kong Jockey Club brings World Horse Racing incredible access and storytelling opportunities across the world’s most elite and extraordinary racing festivals and a huge, dynamic footprint in Asia.”
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