British racing has formally been incorporated into the UK Government's GREAT Britain & Northern Ireland campaign, which showcases the best of the UK on an international stage. New racing imagery for the campaign was launched via The Jockey Club on the big screens and in the racecard at the Cazoo Derby Festival, a key component of The Queen's Platinum Jubilee. The imagery is now available to UK Government departments and its international network, including Embassies and High Commissions, for use on trade missions, at receptions and conferences. Great British Racing International (GBRI), the British Horseracing Authority (BHA), UK Tote Group and Ascot Racecourse led the UK racing industry's efforts to be included in the campaign.
Ross Hamilton, Head of Public Affairs at the British Horseracing Authority, said, “The BHA and our partner organisations are delighted to see this new imagery, showcasing the brilliance, diversity, and international appeal of British racing, included as part of the GREAT campaign. This is an important demonstration of how the UK Government can work with British racing as a soft power asset for the UK, while supporting our industry's ambition to grow our international leadership position in the global thoroughbred industry. We continue this work daily across a range of Government departments and industry objectives.”
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