Kendra Scott Offers Horseshoe Charm To Benefit Thoroughbred Aftercare

Fashion and lifestyle brand Kendra Scott will offer 50 percent of proceeds from sales of its Horseshoe Charm to benefit the Thoroughbred Aftercare Alliance (TAA) through November 7, 2020.

The Horseshoe Charm, which retails for $35, is available in four colors: gold, rose gold, vintage silver, and vintage gold. A versatile piece, the charm has a custom removable bail with a steel spring to ensure durability, and it fits on necklaces, bracelets, and hoop earrings.

Customers can shop for the charm online at KendraScott.com, where 50 percent of the proceeds of each charm will be designated to the TAA automatically at checkout.

View or purchase the charm here.

Kendra Scott is offering a few purchasing options, which include online, buy online and pick up curbside, or in-store. On each product page, shoppers can select their local store to see if the local store has that style and item in stock. If the item is in stock, shoppers can add it to their shopping bag, select “Store Pickup” with the preferred pickup store in the shopping bag, and check out.

Kendra Scott recently partnered with the TAA for a successful two-day 20 percent giveback event Aug. 28-29 that took place online and at the Kendra Scott store located at The Summit at Fritz Farm near Lexington, KY.

Read more here.

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StableDuel Launches #PlayRaceAdopt Campaign To Raise Awareness And Money For Retired Racehorses

StableDuel, Thoroughbred racing's newest game, has declared September its “Aftercare Month” and has teamed up with the Thoroughbred Aftercare Alliance (TAA) and the Retired Racehorse Project (RRP). With two initiatives, the exciting brand wants to shine a light on the owners of off-track-Thoroughbreds (OTTB) and their horses and raise money within the StableDuel app for both organizations.

Beginning Sept. 1, owners of OTTBs are invited to share a picture or video of their Thoroughbred on social media showcasing “something cool” they do with the hashtag #PlayRaceAdopt. They will then be entered to win a prize pack from the three organizations including a saddle pad, riding clothing and more. Two winners will be selected and announced each week.

StableDuel's normal brand slogan of #PlayRaceWin is built around its players, the game and Thoroughbred racing. However, for the entirety of the industry, it's important to show that when the horses complete their careers on the racetrack, they go on to become great partners for owners all over the world, whether it be in a competitive capacity or as a hobby pet. StableDuel thought a great way to showcase that aspect of the sport is through the brand altered hashtag of #PlayRaceAdopt.

“We are so excited to partner with StableDuel this month and to introduce their innovative approach to racing/gaming to a new audience.  For so many equestrians who ride off-track Thoroughbreds, the love and admiration they have for the breed either stems from an interest in racing or is the catalyst for it. StableDuel's user-friendly approach provides a fun and affordable way for fans to learn and experience more about the sport,” said Jen Roytz, Executive Director of the Retired Racehorse Project.

In addition to the social media contest, the StableDuel app will offer a weekly contest that will raise money for both organizations. Each Sunday, players can enter the Charity Contest with a $5 entry and play the popular game to win the usual cash prizes and StableDuel will donate its proceeds to each charity. The more players, the more entries, the more money to aftercare.

“StableDuel is passionate about giving back to the industry that our business is built on and we know during tough times, organizations have had to cancel many of their normal “money raising” events. We are excited to do our part and help bring attention and money to aftercare,” said Bri Mott, Director of Marketing at StableDuel.

StableDuel sponsored the “Best Turned Out Horse Awards” at the Preakness in 2019 supporting the Thoroughbred Aftercare Alliance.

“We're once again happy to partner with StableDuel and we are grateful for their support of the TAA. We hope this initiative can celebrate off-track Thoroughbreds while showing how much fun it is to play the races,” said Stacie Clark, TAA.

For more information visit the StableDuel website: www.stableduel.com/playraceadopt

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TAA Spotlight: From Foaling Barn To Second Career, Wiley Has Been There For OTTB All Hundreds

On Feb. 24, 2013, Heather Wiley helped deliver the last foal born at Dare to Dream Farm that year. The foal was a son of Silver Tree out of the With Approval mare Wings of Approval.

Wiley kept tabs on the horse, now named All Hundreds, as he ran in the claiming ranks at Gulfstream Park and Gulfstream Park West throughout his 3- and 4-year-old seasons. Throughout 2018 and into 2019, he moved between Tampa Bay Downs and South Florida. And on May 4, 2019, he was claimed out of a Tampa Bay race and relocated to Camarero Race Track in Puerto Rico, making his next start a month later. Wiley continued to watch from afar as he ran regularly in claiming races at Camarero.

Through a mutual friend, Caribbean Thoroughbred Aftercare's Kelley Stobie was introduced to Wiley and knew she was trying her best to keep tabs on his whereabouts. When All Hundreds was retired in March of 2020, Stobie let Wiley know she had the grey gelding at her TAA-accredited organization, and arrangements were made for him to begin his quarantine and travel back to Wiley on the mainland. The gelding finished his career with a 7-7-7 record from 42 starts and $93,400 in earnings.

Now, Wiley and All Hundreds are happily reunited as they begin the next chapter in their lives, which will be filled with many trail rides.

“He is doing wonderful,” she said. “A real sweetheart as always.”

Read more at Thoroughbred Aftercare Alliance.

This story has been reprinted with permission from the Thoroughbred Aftercare Alliance. Learn more about the TAA and its work at thoroughbredaftercare.org.

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Equine Aftercare Feeling Financial Impact After Event Cancellations

Equine aftercare nonprofits are poised to take a hit financially from the impact of the COVID-19 pandemic, even though horses in their care have been adopted out in record numbers. A plethora of fundraising events for aftercare organizations have been moved online or cancelled completely as health mandates have limited the number of people who can gather.

Multiple Thoroughbred Aftercare Alliance (TAA)-accredited organizations have had to cancel events and their staff are concerned about how they will make up for the lost revenue. In addition, many donors are also experiencing financial constraints and may be reluctant to give at the levels they previously have. Organizations that offer grants to equine aftercare entities are also feeling the pinch of limited donations, reports Blood-Horse.

Second Stride, a Kentucky-based Thoroughbred rehoming organization, was unable to host their annual pre-Derby party in the spring and they have opted to not hold the in-person party in September, either, as safety protocols keep shifting. The organization now plans to host a virtual event around the Derby that offers a handicapping panel and an online auction.

Win Place Home, a California-based nonprofit, cancelled their spring event, which typically brings in about one-quarter of their yearly revenue. To make up for some of the lost revenue, Win Place Home will offer a week-long silent auction with videos featuring adoptable horses and special guests.

The amount of money nonprofits raise through fundraisers and events is part of what dictates the number of horses each organization can assist. With donations down, organizations may not be able to help as many horses. Surprisingly, aftercare organizations across the country have experienced adoption booms during the pandemic, and not in horses with unlimited second-career potential. Family horses, trail horses and those with limiting injuries were also adopted out in droves.

Interestingly, there has not been an uptick in the number of horses being retired from racing—yet. Though it's unclear what the future holds for equine aftercare, it will hopefully include more donations.

Read more at Blood-Horse.

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