Susanne Born will take up position as the new press officer at Berlin-Hoppegarten Racecourse, announced the venue via press release on Friday.
A veteran of similar positions in Hannover and Baden-Baden, Born will work to develop effective communication strategies for the international media sector as well as a focus on the long-term strengthening of the presence and perception of horse racing in Germany's capital region.
“The mission is clear: Born should increase public enthusiasm for our sport. A particular focus is on gaining new fans and media partners who recognise and share the uniqueness and fascination of our sport,” said Berlin-Hoppegarten owner Gerhard Schoningh.
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