1/ST Technology Pairs With Bet365

1/ST TECHNOLOGY has partnered with Tier-1 operator bet365 to deliver horse racing to that company's U.S. customers via 1/ST BET, The Stronach Group said in a Wednesday release.

The partnership will power the stateside launch of bet365's Advance Deposit Wagering on horse racing, across web and mobile app channels, in U.S. jurisdictions where ADW is accepted.

“This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365's customers,” said Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY.

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Handle Drops by 3.7% in 2023 as Purses Also Take a Slight Dip

According to data released Friday by Equibase, handle in 2023 fell by $447,759,362 for a decline of 3.7 percent. Had handle not rebounded in December, which saw a 6.62% increase, the figures would have looked much worse.

Outside of the COVID year of 2020, this was the steepest decline based on percentage of handle since 2011. A total of $11,658,624,859 was wagered in 2023.

“I think we got quite a blip coming out of the pandemic when we were the only game in town,” said Marshall Gramm, an economics professor, horseplayer and the managing partner of Ten Strike Stable. “Now, I think we are feeling the real competition from sports betting. It's proliferated everywhere and at such a cheaper price point. Then we have small field sizes and the quality of the product is deteriorating. A lot of things have come together. The game is getting ever tougher for the real hardcore weekend warriors who would handle a couple hundred thousand to a million a year. They're finding this market to be a lot tougher. It's shark eats shark out there.”

In a surprising development, U.S. purses fell from $1,309,888,791 to $1,305,772,102, for a decline of .31 percent. With so much money being funneled into purses accounts from alternative forms of gambling, purses rose by 35.8% in 2021, the year after COVID. They were up 10.9 percent in 2022. With the casino market pretty saturated in this country, massive year-over-year increases in purses may be a thing of the past.

There was a reduction of 5.48% in the category of U.S. Race Days and a dip of 3.34 percent in U.S. starts.

In a somewhat encouraging development, the average field size actually showed a slight increase from 7.3 to 7.43.

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Fasig-Tipton’s Boyd Browning Urges Industry To Join In Action In 2024

Editor's Note: The TDN received this letter from Fasig-Tipton's Boyd Browning.

2023 was certainly a year of many challenges for the Thoroughbred industry. Much has been written and spoken about the issues we face, although very little action has taken place.

As we enter 2024, I believe it is imperative we make meaningful efforts to improve our sport. Every component of the industry must pledge to do a better job. We must find common ground and set aside our egos.

We must commit (at a minimum) to the following actions as an industry:

1) Establish a public relations plan that: (a) provides a spokesperson to speak for our industry in times of crisis; and (b) addresses the issues and concerns regarding equine safety and aftercare. This will require resources-money!

A new initiative, LIGHT UP RACING, is being launched to address these issues and Fasig-Tipton is committing $50,000 for the initial launch and proof of concept for this initiative. In addition, we will commit $200,000 over the next three years to support organized industry efforts regarding public relations.

2) Implement a plan to utilize wearable technology and install PET scan machines at major racetracks. We have no choice but to embrace these concepts and work together to provide these as cost effectively as possible.

Fasig-Tipton has no financial stake or interests in any providers/vendors of these products; however, we are willing to commit to an investment/expenditure of $250,000 over the next three years to assist in these efforts if joined by other industry interests.

3) Improve our betting product. On Christmas Day, my three sons-in-law and two of my daughters were wagering modest sums on NBA and NFL games in progress.

They wanted action and engagement and were easily able to make understandable wagers on their phones. They could bet on a team, the number of touchdowns, who would make three-point shots, etc. and try for parlays that would produce significant payouts.

Relevant statistical data is available for FREE to encourage participation. The gambling world has exploded–yet our game has not.

We have many extraordinarily talented and successful people involved in our great sport. In addition, we have institutions and organizations with significant financial resources that must make investments today for the good of tomorrow.

I urge the Breeders' Cup, The Jockey Club, HISA, racetracks, stallion farms, sales companies, owners, breeders and trainers to make a commitment of both talent and resources to invest in our future before it is too late.

–Boyd Browning, President & Chief Executive Officer, Fasig-Tipton Co.

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Woodbine’s 2023 Thoroughbred Meet Produces Mixed Results

Woodbine Entertainment's 2023 Thoroughbred season produced an all-sources handle of $613,125,180 CAD, which was the second largest single-season recorded, but that overall number was down $8 million from 2022, the organization said in a release Wednesday.

In 2023, a total of 1,180 races were contested over 128 dates of racing compared to 1,198 races over 132 dates in 2022. Woodbine ran four less dates and 18 less races in 2023 due to an unprecedented number of cancelled race cards (five) because of extreme heat and poor air quality caused by smoke from forest fires across Canada. The average field size for those races was 8.2, the same as 2022, and above the industry average.

In Ontario, wagering on Woodbine Thoroughbred racing by customers across the province was down 6.2% ($81.8 million this season vs $87.2 million in 2022).

The decline in home market wagering was partially mitigated by a foreign market handle of $512 million, a decrease from $515 million in 2022, though still a remarkable gain from the previous record of $420 million in 2021. The $512 million in foreign market handle was supported by a strong U.S. dollar.

The average handle per race in 2023 was a record $519,597. This is an increase of $580 per race from 2022.

To address the increased competition from an emerging licensed sports betting market, Woodbine Entertainment announced a partnership with global sports betting leader bet365 prior to The King's Plate.

“We are operating on a very solid foundation that positions us well to manage the current industry and economic trends,” said Michael Copeland, CEO, Woodbine Entertainment. “We also have opportunities before us that have not been fully realized yet, like the integration of racing into licensed sportsbooks, which will have a positive impact.”

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