Inaugural Breeders’ Cup Race Coverage In Spanish Achieves Over A Quarter Million Views

For the first time, Breeders' Cup, America's Best Racing (ABR), and Hípica TV collaborated to present live coverage, entirely in Spanish, of all 14 Breeders' Cup World Championships races. Branded as Breeders' Cup en Vivo,” the two (2) Spanish Breeders' Cup broadcasts received more than 282,000 cumulative views while streaming live on Hípica TV's YouTube channel over the two-day event.

Future Stars Friday coverage had more than 80,000 live views, and Saturday's broadcast grew dramatically, topping 200,000. The shows provided analysis, commentary, interviews, and race calls in Spanish, and enabled audiences spanning the globe to view the races live, with viewers tuning in from the U.S., Mexico, Panama, Costa Rica, Puerto Rico, Spain, and every country in South America.

As a team, we were absolutely thrilled with the reach of the show, the live engagement with fans all over the world, and the support these shows received from our partners at America's Best Racing and the Breeders' Cup,” said Hípica TV host and racing analyst Claudia Spadaro. We are confident that this is just the beginning. Our Breeders' Cup viewership numbers make it clear that the audience is out there and that they want more coverage of racing in Spanish.”

Co-hosted by Spadaro, Emanuel Aguilar, Annise Montplaisir, Roberto Rodriguez, and Darwin Vizcaya, Breeders' Cup en Vivo launched on Aug. 28 with a series of six live digital handicapping shows in Spanish covering 14 of the Breeders' Cup Challenge Series races. Developed and produced by ABR, Breeders' Cup en Vivo was streamed live across both organizations' Facebook, Twitter, and YouTube channels. The Challenge Series shows alone generated more than 75,000 combined views and engagements with a reach of more than 205,000.

The digital shows were an extension of Spanish-language content that we've made an investment in going back to our launch of the 'La Trifecta' streaming series last year,” said Stephen B. Panus, president of TJC Media Ventures. We want to congratulate the entire team of hosts and producers who brought the Breeders' Cup shows to life, beginning with the Challenge Series through to the World Championships at Del Mar racetrack, and to convey that we'll continue to invest time, energy, and resources into reaching Spanish-speaking audiences.”

The 'Breeders' Cup en Vivo' live stream further advances our goal of expanding the global reach of the Breeders' Cup World Championships and bringing in new audiences to enjoy the excitement of Thoroughbred racing at its finest,” said Justin McDonald, Breeders' Cup senior vice president of Marketing. We thank America's Best Racing, the whole 'en Vivo' team, and Hípica TV for their efforts in making this program an unqualified success.”

About America's Best Racing:

America's Best Racing is a multimedia fan development and awareness-building platform, initiated by The Jockey Club, designed to increase the profile and visibility of North America's best Thoroughbred racing events with a primary focus on the sport's lifestyle and competition. You can follow America's Best Racing at AmericasBestRacing.net as well as on social media platforms FacebookTwitter, Pinterest, YouTube, Google+, Instagram, and Snapchat.

About Breeders' Cup World Championships:

The Breeders' Cup Limited administers the Breeders' Cup World Championships, Thoroughbred horse racing's year-end championships, as well as the Breeders' Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The BreedersCup is also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes.

The 2022 Breeders' Cup World Championships will be held at Keeneland Race Course in Lexington, Kentucky, on November 4-5. Breeders' Cup press releases appear on the Breeders' Cup website, breederscup.com. You can also follow the Breeders' Cup on social media.

About Hípica TV:

Hípica TV is the official Spanish transmission of Gulfstream Park, Santa Anita Park, Golden Gate Fields, Laurel Park, and Pimlico, which host races including the Pegasus World Cup and the Preakness Stakes.

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Keeneland Expands Spanish Language Coverage of Fall Meet

Keeneland will debut a number of new initiatives for the 2021 Fall Meet, which opens Friday, aimed at broadening coverage and growing viewership among Spanish-speaking fans of Thoroughbred racing. Enhancements include a livestream of Fall Stars Weekend race cards in Spanish, Spanish translation of the Keeneland Race Day App as well as handicapping content and analysis in Spanish on Keeneland.com. Coverage of Keeneland's star-studded Friday, Saturday and Sunday race cards, held Oct. 8-10, will be enhanced with expert analysis and commentary from DRF en Espanol all three days. Breeders' Cup En Vivo, a series of digital handicapping shows covering Breeders' Cup Challenge races across the country produced by America's Best Racing, will take place Saturday and Sunday.

“Keeneland has seen tremendous interest in recent years from our Spanish-speaking audiences in our traditional racing content,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “We are excited to work with our partners at the Breeders' Cup, DRF en Espanol and America's Best Racing to provide this valuable content to our Spanish-speaking fans. These outreach efforts are key to growing our fan base and strengthening our sport.”

The daily schedule for Spanish coverage of Fall Stars weekend (Friday, Saturday and Sunday) includes:

  • 10 a.m.–“Keeneland Hoy!,” a 45-minute preview show;
  • 12:30 p.m.–Full race-day coverage begins with live race calls, analysis and interviews in Spanish;
  • Saturday at 3:45 p.m.–“Breeders' Cup En Vivo” covers the GII Thoroughbred Club of America S., GI First Lady S., GI Claiborne Breeders' Futurity and GI Keeneland Turf Mile S.; and
  • Sunday at 4:45 p.m.–“Breeders' Cup En Vivo” covers the GI Juddmonte Spinster S. and GII Castle & Key Bourbon S.

“In our continuing efforts to reach the widest audience possible with new and innovative content in the digital space, we are proud to partner with Keeneland, America's Best Racing and DRF en Español in promoting 'Breeders' Cup En Vivo' for our Challenge Series races at Keeneland,” said Justin McDonald, Breeders' Cup Senior Vice President of Marketing. “We are sure that our Spanish-language audience will enjoy the comprehensive analysis and commentary of Keeneland's Fall Star races and the Breeders' Cup Challenge Series nationwide.”

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Keeneland To Expand Spanish Language Coverage For 2021 Fall Meet

Keeneland will debut a number of new initiatives for the 2021 Fall Meet, which opens Friday, aimed at broadening coverage and growing viewership among Spanish-speaking fans of Thoroughbred racing. Enhancements include a livestream of Fall Stars Weekend race cards in Spanish, Spanish translation of the Keeneland Race Day App as well as handicapping content and analysis in Spanish on Keeneland.com. Coverage of Keeneland's star-studded Friday, Saturday and Sunday race cards, held Oct. 8-10, will be enhanced with expert analysis and commentary from DRF en Español all three days. Breeders' Cup En Vivo, a series of digital handicapping shows covering Breeders' Cup Challenge races across the country produced by America's Best Racing, will take place Saturday and Sunday.

“Keeneland has seen tremendous interest in recent years from our Spanish-speaking audiences in our traditional racing content,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “We are excited to work with our partners at the Breeders' Cup, DRF en Español and America's Best Racing to provide this valuable content to our Spanish-speaking fans. These outreach efforts are key to growing our fan base and strengthening our sport.”

Fall Stars Weekend coverage

  • Keeneland, in partnership with DRF en Español, will team with Breeders' Cup En Vivo to offer a livestream in Spanish of the track's entire opening Fall Stars Weekend, which features 10 stakes, nine of which are Breeders' Cup “Win & You're In” races. Talent for these broadcasts will include Roberto Rodriguez, Carlos Morales, David Merida and Ramon Brito; and
  • Breeders' Cup En Vivo segments: Annise Montplaisir, Darwin Vizcaya, Roberto Rodriguez, Emanuel Aguilar and Claudia Spadaro.

The livestream will be available on Keeneland and Daily Racing Form's Spanish YouTube channels as well as on Keeneland.com and DRF.com/Espanol.

Fans may watch Breeders' Cup En Vivo through both the Breeders' Cup and ABR's Twitter, Facebook and YouTube channels.

The daily schedule for Spanish coverage of Fall Stars weekend (Friday, Saturday and Sunday) includes:

  • 10 a.m. – “Keeneland Hoy!,” a 45-minute preview show;
  • 12:30 p.m. – Full race-day coverage begins with live race calls, analysis and interviews in Spanish;
  • Saturday at 3:45 p.m. – “Breeders' Cup En Vivo” covers the Thoroughbred Club of America (G2), First Lady (G1) Presented by UK HealthCare, Claiborne Breeders' Futurity (G1) and Keeneland Turf Mile (G1); and
  • Sunday at 4:45 p.m. – “Breeders' Cup En Vivo” covers the Juddmonte Spinster (G1) and Castle & Key Bourbon (G2).

“In our continuing efforts to reach the widest audience possible with new and innovative content in the digital space, we are proud to partner with Keeneland, America's Best Racing and DRF en Español in promoting 'Breeders' Cup En Vivo' for our Challenge Series races at Keeneland,” said Justin McDonald, Breeders' Cup Senior Vice President of Marketing. “We are sure that our Spanish-language audience will enjoy the comprehensive analysis and commentary of Keeneland's Fall Star races and the Breeders' Cup Challenge Series nationwide.”

Keeneland Race Day App

With nearly 200,000 downloads to date, the hugely popular Keeneland Race Day App will be available in Spanish for the Fall Meet. It is believed to be the first English horse racing app to be translated into Spanish.

Keeneland fans whose native language is set to Spanish on their iPhone or Android devices will soon automatically be able to view and use the Keeneland app in Spanish.

The app includes program details, handicapping selections, live racing, replays and more.

Handicapping analysis

DRF en Español will provide daily handicapping content and analysis in Spanish throughout the Fall Meet via the Expert Picks platform on Keeneland.com.

These Keeneland initiatives extend a partnership that began during the 2020 Fall Meet with the founding of DRF en Español.

Fans again will be able to access Spanish content about Keeneland racing on DRF.com. The fully translated platform will include dedicated Keeneland coverage on DRF.com/Espanol, which features articles and handicapping selections; analysis videos featuring Keeneland racing; and La Referencia and La Guia del Pool of handicapping analysis for Keeneland races during Fall Stars Weekend.

“We are very excited about what Keeneland en Español will be able to offer Spanish-speaking horse racing fans during Fall Stars Weekend. Offering a product as complete as DRF en Español on a platform like Keeneland is a privilege that we embrace with the greatest of responsibilities,” DRF en Español Director Roberto Rodriguez said. “Uniting the Spanish-speaking audience with Keeneland and Daily Racing Form for us represents having the best horse, the best rider and the best trainer ready to fire in the most important race.”

Visit DRF en Espanol or follow on Twitter @DRFenEspanol and Instagram @drfenespanol for more information.

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Ramon Dominguez and His New Project, Exacta Box

Late last year, retired Hall of Fame jockey Ramon Dominguez came across some revealing statistics.

According to a Pew Research analysis, nearly six in 10 Hispanic people living in the U.S. are millennials or younger. In addition, a Nielsen report revealed that 94% of Latino males are sports fans and 56% consider themselves to be avid fans.

A nearly untapped market was discovered. An idea was born: Exacta Box.

“These millennials, regardless of who they are, they're into watching stuff on their mobile phones and now they also watch a lot of sports on their devices,” Dominguez explained. “So there is this need to connect with this audience in a special way.”

Through a friend, Dominguez was introduced to sports analyst Jose Francisco Rivera.  A fellow Venezuelan native, Rivera called races there for several years before moving to the States and serving as an MLB play-by-play commentator for ESPN Deportes Radio for 11 years.

“He's a huge sports fan,” Dominguez said. “But I would say his main sport is horse racing, and he understood that there was a need to provide the Hispanic market with great content for horse racing. He came to me and said, 'Ramon, I have this idea.' So we started collaborating and that's how Exacta Box was born.”

Last November, Exacta Box, a YouTube channel dedicated solely to Spanish-speaking horse racing enthusiasts and hosted by Dominguez and Rivera, released its first video leading up to the 2020 Breeders' Cup.

Their initial video instantly received hundreds of views and the comment section exploded as viewers expressed their excitement on the new project.

The channel has only grown from there.

“The feedback has been great,” Dominguez reported. “It has be so positive. People say, 'Oh my gosh, we're so happy that you guys are doing this.' This platform is something that certainly we're happy to bring forward because it encapsulated so many different things that are needed in this sport and are perhaps brought forward by other people, but it's very fragmented. So to have it all in one place, I think it's very important.”

Following big weekends in racing, co-hosts Dominguez and Rivera recap major races and discuss their thoughts on the hottest horses in training. Their most recent release reviews Saturday's performances in the Blue Grass, Wood Memorial and Santa Anita Derby.

“Jose [Rivera] is a racing fan and somebody who has been behind the microphone and the binoculars watching these races,” Dominguez said. “As a jockey who has been in the stirrups for many of these races, I can kind of bring a different perspective.”

Along with racing analysis, Exacta Box also releases weekly interviews with some of racing's personalities. Special guests have included top jockeys Joel Rosario, Javier Castellano and Eric Cancel, as well as Irad and Jose Ortiz. Last week's interview featured trainer Rudy Rodriguez.

“These interviews are interesting not only to our viewers, but also to Rivera and I as horse racing fans ourselves,” Dominguez said. “Despite having spent most of our lives in the industry, each and every one of these professionals bring along so many different sets of skills that are unknown to us. We did one interview with Eduardo Luna, who was groom for, among many amazing horses, American Pharoah, Justify and Arrogate. It was amazing to hear firsthand from someone who takes care of these horses and learn the little details about taking care of these amazing athletes.”

Another popular interview was with up-and-coming jockey and veterinarian Ferrin Peterson.

“Ferrin Peterson is one that was absolutely awesome because of what an amazing person she is and what she has done in her short life. She is still so young, but she brings a great understanding of what is important in this sport in terms of promoting it. She said she wasn't even big into social media, but she understood that her role could be important in terms of promoting the good of the sport. Somebody like her is amazing because she can serve as a connector to the people who perhaps don't know much about racing or have the wrong ideas about racing.”

Through these spotlight interviews, Dominguez said they hope to make racing a more approachable sport for newcomers.

“Our goal is to bring a fresh aspect of horse racing to fans in a way that resonates with them,” he said. “Stories sell. To me, stories are so important for us and regardless of what the story is, it's something that most people can relate to themselves.”

Dominguez said these Spanish-spoken interviews help their audience further connect with the people they may see on the television screen on race days, but have difficulty learning about during an English broadcast.

“It is different when you watch something and it's sort of beyond your reach,” he said. “But when you feel like there is an understanding of who this person is and that you actually know them because you've watched a few interviews, it will give you the ability to really be glued to what you're watching because there is this connection with the person. That is in essence what we are trying to achieve–for the person to understand these athletes and fall in love with the sport.”

Dominguez added that through this experience, he has learned there are many fans within the Hispanic community who have a lot of confusion on even attending the races.

“When you talk to somebody who doesn't know much about horse racing, a lot of times they think you need to be reached in order to even come to the track,” he explained. “So with little things like that, we can bring more clarity for people to learn that this is an inclusive sport that you can come in and watch and it doesn't really cost you anything.”

When asked if he believes the Hispanic community often goes forgotten by racing media, Dominguez replied, “Absolutely. It has been an audience and a community that has been overlooked for way too long. It's a matter of studying what is really important to them. Millennials are big-time into watching sports events on their devices and nowadays I feel like the attention span for people in general is very short, so we have this opportunity to bring them content through streaming.”

Asked of his long-term goals for the project, Dominguez mentioned partnering with major racetracks to stream races in Spanish as well as creating a platform to offer their content in a podcast format.

“We're certainly full of ideas, but at the same time, very open to collaborate with anyone in the industry who has the same goal of promoting our sport,” he said. “We are one family and that includes anyone who loves this sport, so anyone who perhaps has a story or experience that needs to be told, I would definitely love to know about it.”

Dominguez said potential partnership and feature suggestions can be directed to him at ramon.exactabox@gmail.com.

The TDN has recently collaborated with Exacta Box to stream their videos on the TDN website at https://www.thoroughbreddailynews.com/live/.

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