Sky Bet Sunday Series Returns In 2023

Six meetings have been confirmed for the 2023 Sky Bet Sunday Series (SBSS), Sky Bet announced on Wednesday. Worth £1.2 million, the series is an industry-wide collaboration between ITV, Racecourse Media Group, and Sky Betting and Gaming, which will showcase the sport in a Sunday twilight slot on terrestrial television during the summer. The schedule for the 2023 Sky Bet Sunday Series is as follows:

  • Musselburgh, Apr. 30
  • Hamilton, May 14
  • Beverley, June 11
  • Pontefract, June 25
  • Haydock, Aug. 6
  • Sandown, Aug. 20

Steve Birch, Sky Betting & Gaming CCO said, “We're delighted to be able to announce the continuation of the Sky Bet Sunday Series into 2023. It's a been a hugely successful collaboration between ITV, RMG and Sky Betting and Gaming with a clear focus on making racing more accessible to a wider audience. Customer engagement and sentiment has been very good, industry feedback has been hugely positive, and we're really looking forward to working with racing to make the 2023 renewal more successful than ever before.”

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RMG and Flutter Form Partnership Agreement

Racecourse Media Group (RMG) and Flutter Entertainment have agreed to a long-term partnership through 2028. RMG, a media and data rights holding company owned by 34 racecourse shareholders, and Flutter, which is the parent company of Paddy Power, Betfair and Sky Bet's agreement will involve streaming rights and other key areas of the RMG business. RMG and Flutter will work together to leverage the latter's marketing and promotional assets to grow turnover, engagement and interest on racing conducted by RMG's racing product.

Martin Stevenson, CEO of RMG said, “We are delighted to collaborate with Britain and Ireland's largest betting company, Flutter Entertainment, which gives both companies the opportunity to work together to promote RMG's racecourses and the sport.”

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Racing Welfare Goodwood Virtual Preview Evening

The Racing Welfare Glorious Goodwood Preview Evening will be held at 7:30 p.m. on Thursday, July 23, Racing Welfare announced on Tuesday. Hosted by Racing TV’s Nick Luck, some of the panelists include Channel 4 Racing pundit Tanya Stevenson, Sporting Life journalist Matt Brocklebank, and Michael Shinners, Sky Bet/Sporting Life Head of Sports PR. Tickets for the virtual preview evening, which is supported by Sporting Life, are £10, with everyone who buys a ticked automatically entered into a prize draw for the chance to win four Richmond enclosure tickets for a day of their choosing during the 2021 Glorious Goodwood meeting, courtesy of Goodwood Racecourse. All revenue from ticket sales will go straight to Racing Welfare. For full details, go to www.racingwelfare.co.uk.

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