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ABR Announces Fan Choice Awards

America’s Best Racing will hold its second annual Fan Choice Awards in partnership with the Secretariat Vox Populi Award. The 2020 Fan Choice Awards will open to fans for online voting on ABR’s website Thursday, Nov. 12, and be open through Nov. 30. Three new categories have been added to the lineup for the 2020 Fan Choice Awards, which will feature a total of 10 award categories. At the conclusion of the open fan voting period, four lucky voters will be randomly selected and each awarded a $1,000 Amazon gift card. Voting will be limited to one vote per email address.

The categories for the 2020 Fan Choice Awards are the following:

Secretariat Vox Populi Horse of 2020

Favorite Race of 2020

Favorite Jockey of 2020

Favorite Racetrack to Bet

Favorite Racing Radio Show or Podcast of 2020

Favorite Racing Analyst of 2020

Favorite Race Call of 2020

Favorite Betting Site (New Category)

Favorite “Horse Country” Experience (New Category)

Favorite OTTB in Equine-Assisted Therapy (New Category)

Voting for the Vox Populi Horse of 2020 will be jointly available at both AmericasBestRacing.net and Secretariat.com, while voting for the nine remaining categories will be exclusively hosted at AmericasBestRacing.net. Winners for all 10 award categories will be announced on ABR’s website and social media channels Thursday, Dec. 3.

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Denali Stud’s Alexis Kolasa Named Finalist for Newcomer Award

Congratulations to Alexis Kolasa, one of three finalists in the Newcomer Award category of the Thoroughbred Industry Employee Awards (TIEA), presented by Godolphin. Currently an administrative assistant at Denali Stud, Kolasa was the captain of her college equestrian team at Southern Illinois University-Carbondale. At Denali, she works on billing, gives tours via Horse Country, posts on social media, and tracks racing and sales graduates.

“We kind of call her our Swiss Army Knife; she has lots of different skills and assets rolled into one,” said Denali vice president Conrad Bandoroff.

Click for the video feature on Kolasa done by TIEA.

Other finalists for the Newcomer Award are Robert Cole of FTBOA and Aaron West of Bradley Thoroughbreds LLC, who will be recognized on these pages tomorrow. The Newcomer Award is presented annually to an individual who has been in racing or breeding for under five years and has shown ambition to continue a career in some facet of the Thoroughbred industry while also improving his or her skills and knowledge.

A total of seven award categories will be honored by TIEA for 2020. Maria Cristina Silva of New York Thoroughbred Horsemen’s Association (NYTHA) has already been announced as the winner of the Community Award, while the winners in the other categories will be announced live in a virtual ceremony hosted by Jill Byrne and streamed at the TDN homepage Thursday, Nov. 5, at 12:00 p.m. ET. All finalists will be spotlighted in TDN in the days leading up to the ceremony.

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New Brand Campaign Launched for 2020 Breeders’ Cup

The Breeders’ Cup announced Tuesday details of a new brand awareness campaign to promote the 2020 World Championships, which will be held this year at Keeneland Nov. 6-7. The campaign, representing Breeders’ Cup’s largest-ever digital advertising initiative with a multi-million dollar digital and broadcast media buy, is entitled “A Breed Apart” and targets sports bettors, daily fantasy players, and casual fans.

Launched earlier this month, the media plan projects an estimated 170+ million impressions throughout the five-week promotion period leading up to the Breeders’ Cup with the campaign running across influential national media and advertising platforms.

“The quality of racing and excitement of the two-day Breeders’ Cup World Championships is unmatched and A Breed Apart is our way of inviting sports fans, and reminding racing fans, to watch and bet on this great international event from home,” said Justin McDonald, Senior Vice-President of Marketing at Breeders’ Cup. “The campaign is built off consumer research that indicates there is substantial opportunity for us to build a bigger audience for Breeders’ Cup. Our planning began well in advance of the COVID-19 pandemic and, while clearly consumer appetites for sports and wagering content have been affected, we are fortunate to be able to bring it to market despite the challenges.”

Featuring a total of $31 million in purses and awards this year, the Breeders’ Cup will be televised live by the NBC Sports Group. This year’s live broadcast will have the biggest on-site production ever for a horse racing event, with NBC having access to 80 cameras for its coverage as opposed to last year’s 45. The feed will incorporate live streams from a number of advanced technologies, including the all-new Contender Cam, which allows fans to watch up to 14 of their favorite horses at once.

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TRF Launches ’20 Hay Drive Challenge with $60K Matched Donation

The Thoroughbred Retirement Foundation (TRF) announced the launch of its 2020 Hay Drive challenge–Hay, Oats and Water with a $60,000 matching gift from the Santulli Family Foundation. The Santulli’s will match every dollar donated to the TRF up to $60,000 for this campaign. The TRF’s goal for the 2020 Hay Drive is $120,000 to cover the cost of hay for hundreds of former racehorses. The TRF is in its 37th year of providing sanctuary, retirement and second chances for Thoroughbreds no longer able to compete on the racetrack. The campaign will be conducted by direct mail, email and social media as well as one-on-one donation requests.

“Hay is one of our largest horse care expenses and the most important element of a horse’s diet, particularly in the winter.” says Jennifer Stevens, Director of Development at the TRF.

With the help of the Santulli Family Foundation, the TRF had its most successful Hay Drive to date in 2019.

“The Santulli’s are longtime supporters of the TRF having funded several areas of need for the organization throughout the years. We are immensely grateful for their contributions to the TRF and the Thoroughbred aftercare effort,” said Patricia Stickney, TRF Executive Director. “Their generous gift will not only help our horses but inspire others to do the same.”

For more information or to make a donation, visit https://www.trfinc.org/haydrive/

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