Pandemic Leads To Declines In Keeneland’s On-Track Wagering, Field Size At Fall Meet

Keeneland concluded its Fall Meet on Saturday, showcasing racing's top equine and human athletes who competed in anticipation of the Breeders' Cup World Championships at the at the Lexington, Ky., track on Nov. 6-7 while continuing its philanthropic mission of supporting the Central Kentucky community and the Thoroughbred industry.

“On behalf of Keeneland, our sincerest thanks to our fans across the country and around the world, and our racing participants, sponsors, industry and community partners and employees who enabled us to hold a safe, competitive Fall Meet during these unprecedented times,” said Keeneland President and CEO Bill Thomason, who presided over his final race meet before his retirement on Dec. 31. “The silver lining of this pandemic has been the collaboration and creativity of various constituencies in their steadfast support of Thoroughbred racing and our philanthropic mission. There is a true spirit of coming together for the good of all.”

Though the Fall Meet was closed to the general public due to the ongoing COVID-19 pandemic, fans enthusiastically wagered more than $148 million on the 17 days of racing from Oct. 2-24.

“We continue to be humbled by the tremendous support of our fans; their passion for Keeneland is inspiring,” Keeneland President-Elect Shannon Arvin said. “This track was created for people to enjoy the grounds and the thrill of racing in person. I know I speak for the entire Keeneland team and our horsemen when I say we can't wait to welcome our fans back to the track.”

All-sources wagering on live racing during the Fall Meet totaled $148,229,708, for an average daily handle of $8,719,395, down 7.5% from 2019. Last fall, all-sources wagering was a Keeneland record $160,207,916 for the 17-day Fall Meet.

Keeneland established a record Fall Meet Pick 5 handle of $868,303 on Fall Stars Saturday, Oct. 3, besting the previous record of $794,689 set on opening Saturday in 2019.

The Fall Meet was conducted with only a limited number of participants and essential personnel in attendance, resulting in total on-track handle of $2,477,890, for average daily on-track handle of $145,758. In comparison, on-track handle totaled $17,320,852 for the 2019 Fall Meet.

“Historically, Keeneland ranks among the top tracks in North America in terms of average daily attendance and enjoys some of the highest on-track handle figures,”Keeneland Vice President of Racing Bob Elliston said. “The difference in all-sources wagering this fall versus last comes down to the loss in on-track wagering.” 

Fall Meet racing highlights
Keeneland purses remained among the richest in North America this fall, averaging $682,324 per day. Average starters per race was 8.1 compared to 9.5 during the 2019 Fall Meet. Field size was impacted this fall by pandemic-related travel restrictions and limitations on horses shipping in from other major racing jurisdictions.

Ten horses secured berths in the Breeders' Cup at Keeneland with victories in Win & You're In stakes this fall. Among the Grade 1 victors were Darley Alcibiades winner Simply Ravishing (Juvenile Fillies-G1); Shadwell Turf Mile winner Ivar (BRZ) (Mile-G1); First Lady Presented by UK HealthCare winner Uni (GB) (Filly and Mare Turf-G1); Claiborne Breeders' Futurity winner Essential Quality (Juvenile-G1) and Juddmonte Spinster winner Valiance (Distaff-G1).

In other racing highlights:

  • Harvey's Lil Goil grabbed the lead at the top of the stretch and then held off challengers to win the Queen Elizabeth II Challenge Cup (G1) Presented by Dixiana, the sixth Grade 1 event of the Fall Meet.
  • Stoll Keenon Ogden, Keeneland's only legal counsel since its founding in the 1930s, celebrated its 10-year milestone sponsorship of the Phoenix (G2), won by Diamond Oops. With the victory, Diamond Oops earned a berth in the Breeders' Cup Sprint (G1).
  • Aunt Pearl (IRE) took the lead at the break and cruised to a 2½-length victory in stakes-record time to win the JPMorgan Chase Jessamine (G2) and win a fees-paid berth into the Breeders' Cup Juvenile Fillies Turf (G1).

“We appreciate the strong support of our owners, trainers and jockeys; their desire to participate at the highest levels of racing is what makes Keeneland so special,” Elliston said. “We look forward to cheering on many of our Fall Meet contenders at the Breeders' Cup here in two weeks.”

Fall Meet leaders
The Fall Meet featured a battle for the title of leading trainer and leading owner, while Tyler Gaffalione was the clear winner for leading jockey honors.

The race for leading trainer among Brad Cox, Mike Maker and Steve Asmussen was decided on the final day.

Cox won two races on closing day to increase his total to 15 and earn his second title, joining Spring 2018. His wins during the season included the Claiborne Breeders' Futurity with Essential Quality and JPMorgan Chase Jessamine with Aunt Pearl (IRE), two horses expected to return in the Breeders' Cup. Cox also had a three-win day on Oct. 18.

Maker ranked second in the trainer standings with 12 wins, while Asmussen recorded 11 victories to finish third.

Among jockeys, Tyler Gaffalione won 24 races to secure his third leading rider title following Fall 2018 and Summer 2020. Gaffalione's victories included the Buffalo Trace Franklin County (G3) on Got Stormy, another Breeders' Cup hopeful.

Finishing second and third, respectively, in the standings were Florent Geroux (16 wins) and Ricardo Santana Jr. (13 wins). The two riders each recorded three-win days: Geroux on Oct. 18 and Santana on Oct. 16 and Oct. 22.

Luis Saez won five of the 10 Fall Stars Weekend stakes: the opening-day Darley Alcibiades with Simply Ravishing; Saturday's Claiborne Breeders' Futurity on Essential Quality and Woodford (G2) Presented by Keeneland Select with Leinster; and Sunday's Juddmonte Spinster with Valiance and Bourbon (G3) with Mutasaabeq.

Earning its first title as leading owner was Mike Sisk's M and M Racing, which won five races with eight starters. Robertino Diodoro trained the M and M horses, and David Cohen was aboard every winner. Together, the trio won three races on Oct. 9.

Bonnie and Tommy Hamilton's Silverton Hill won four races during the meet. Five owners notched three wins apiece: Asmussen, Mohammed Al Maktoum et al's Godolphin, Ken and Sarah Ramsey,  Kirk Wycoff's Three Diamonds Farm and Brad Kelley's Calumet Farm.

Nourish Lexington featured Fall Meet charity
Keeneland made it easy for fans no matter their location to watch and wager on the Fall Meet with Keeneland at Home Presented by UK HealthCare and Official Keeneland Watch Parties in Partnership with VisitLEX and the Bluegrass Hospitality Association.

Keeneland at Home fans and Keeneland Watch Party attendees had the opportunity to support Nourish Lexington, Keeneland's featured Fall Meet charity. By using the talents and resources of food service and hospitality employees displaced by the pandemic, Nourish Lexington has provided more than 160,000 scratch-made, nutritious meals for community members in need since April.

Partnerships with a philanthropic connection
True to its mission, Keeneland's commitment to support the community and the Thoroughbred industry remained unchanged as the track teamed with sponsors and racing-related partners to virtually conduct several popular Fall Meet special events and raise much-needed funds for worthwhile causes.

  • A virtual edition of Make-A-Wish Day on Oct. 8 marked the 13th year that local Thoroughbred farms and organizations joined Keeneland to create life-changing wishes for children with critical illnesses. This year, Keeneland and TVG along with Airdrie Stud, Ashford Stud, Flaxman Holdings, Gainesway, Godolphin, Hagyard Equine Medical Institute, Lane's End Farm, Rood & Riddle Equine Hospital and Spendthrift Farm participated. Keeneland donated $10,000 to Make-A-Wish Ohio, Kentucky and Indiana.
  • Keeneland teamed with UPS and City Barbecue to honor front-line health care workers, first responders, members of the military, teachers and others on Heroes Day, Oct. 18. Keeneland fans nominated deserving community heroes online. Three Central Kentuckians – Letitia Roark from Versailles, Laura Stark of Lexington and Thomas Shaddix from Stamping Ground – were selected as grand prize winners to receive a Keeneland Heroes Day at Home Tailgate from City Barbecue, $1,000 Visa gift card provided by UPS and other goodies. Twelve other nominees received $250 Visa gift cards provided by UPS.
  • College Scholarship Day went digital on Oct. 23, awarding more than $30,000 in scholarships and dozens of prizes to students in partnership with the Kentucky Thoroughbred Association and Coca-Cola.
  • Juddmonte, sponsor of the Juddmonte Spinster, and Keeneland made a combined donation of $10,000 to the Kentucky Equine Management Internship (KEMI) program, which provides hands-on internship opportunities for college students interested in careers in the horse industry. Many of the nearly 1,000 graduates of the KEMI program have found rewarding careers in diverse areas of the industry.
  • Keeneland sponsor Kentucky Utilities challenged Keeneland fans with a matching campaign to support God's Pantry and Nourish Lexington with a $7,500 commitment. To support this initiative, please visit https://godspantry.org/donate/keeneland/
  • With the help of its corporate partners, Keeneland thanked the hardworking community in the track's stable area on selected days during the Fall Meet with Nourish the Backstretch, an extension of Nourish Lexington. Participating partners include Anthem, Buffalo Trace, Claiborne Farm, Darley, Dixiana, Hagyard Equine Medical Institute, Juddmonte Farms, Lexus of Lexington, Pin Oak Stud, Rood & Riddle Equine Hospital, Shadwell Farm, Stoll Keenon Ogden PLLC, TVG and UK HealthCare.
  • Keeneland and Lexus of Lexington, sponsor of the Lexus Raven Run (G2), made a combined commitment of $5,000 to The MAP Foundation/Woodhill Community Center. Lexington Leadership Foundation (LLF) and The MAP Foundation have partnered to provide the children, teens and families involved in LLF's Urban Impact Initiative and throughout the Lexington community a place where they can realize their potential to grow, succeed and lead.

2020 Fall Meet at a Glance (Oct. 2-24)

  Fall 2020 Fall 2019
All-Sources Handle on Keeneland $148,229,708 $160,207,916
Avg. Daily All-Sources Handle on Keeneland $8,719,395 $9,423,995
Total On-Track Handle $2,477,890 $17,320,852
Avg. Daily On-Track Handle $145,758 $1,018,873
Total Attendance 15,351 262,630
Avg. Daily Attendance 903 15,449

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Four New Members Added To Keeneland’s Advisory Board Of Directors

Keeneland has announced four new additions to its Advisory Board of Directors: Gatewood Bell of Cromwell Bloodstock, Coolmore's Aisling Duignan, Juddmonte Farms' Garrett O'Rourke and Sarah S. Reeves of Stoll Keenon Ogden.

Nick Nicholson, Keeneland President and CEO from 2000-2012, and J. David Smith Jr. of Stoll Keenon Ogden are retiring from the Keeneland Board.

All four new Directors began their service at the recent Advisory Board meeting. Reeves replaces Keeneland President-Elect Shannon Arvin as Secretary of the Board.

“Gatewood, Aisling, Garrett and Sarah each provide the board with unique skill sets and business acumen that will help guide Keeneland as it navigates the future,” Keeneland President and CEO Bill Thomason said. “We thank them for their service to Keeneland.”

Gatewood Bell

Gatewood Bell, president of Cromwell Bloodstock, is the third generation of his family to serve Keeneland, following his father, Jimmy Bell, and grandfather, John A. Bell. Bell is a member of the Kentucky Horse Racing Commission and a U.S. representative for Goffs sales agency. He previously worked for Kiaran McLaughlin and Nicoma Bloodstock and served as a jockey's agent for Fernando Jara.

Aisling Duignan

Aisling Duignan is Director of Bloodstock for Coolmore America. Ashford Stud, owned by John Magnier, is Coolmore's headquarters in the U.S. The farm stands Triple Crown winners American Pharoah and Justify.

Garrett O'Rourke

Garrett O'Rourke serves as General Manager of Khalid Abdullah's Juddmonte Farms, where he has helped guide the American operation since 1992. Juddmonte, which has farms in the United Kingdom, Ireland and the U.S., is one of the leading breeders in the world, having bred 26 European and two U.S. classic winners, such as multiple champion and sire Frankel (GB) and Belmont (G1) winner Empire Maker. O'Rourke was named Farm Manager of the Year in 2001 by the Kentucky Thoroughbred Farm Managers' Club. He serves as a Director Emeritus of the Kentucky Thoroughbred Association/Kentucky Thoroughbred Owners and Breeders and is on the Board of Trustees for the Thoroughbred Owners and Breeders Association.

Sarah S. Reeves

Reeves is a member in Stoll Keenon Ogden's Lexington office and has been with the firm since 2010. She is part of the Business Services practice group and works primarily with clients in the Equine, Health Care and Alcohol & Hospitality industries. Reeves was recognized as a Rising Star by Kentucky Super Lawyers® and is a member of the Women Lawyers' Association of the Fayette County Bar Association. She serves on the board of Make-A-Wish® Ohio, Kentucky and Indiana.

The Keeneland Board comprises leaders in the Thoroughbred industry and Central Kentucky community.

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Unicorn Girl, Dam Of Grade 1 Winner Jackie’s Warrior, Supplemented to Keeneland November Sale

Keeneland announced Sunday that Unicorn Girl, dam of undefeated two-time Grade 1 winner and leading TVG Breeders' Cup Juvenile Presented by Thoroughbred Aftercare Alliance candidate Jackie's Warrior, and her weanling colt by American Pharoah have been supplemented to the November Breeding Stock Sale, to be held Nov. 9-18.

Unicorn Girl, who is in foal to leading sire Into Mischief, and her weanling son both are consigned by Beau Lane Bloodstock, agent, in the premier Book 1 on opening day.

Catalog pages for the two horses will be released later this week.

In Saturday's Grade 1 Champagne Stakes at Belmont, Jackie's Warrior dominated his rivals with a front-running 5 1/2-length victory. The effort solidified the colt's status as a favorite in the Nov. 6 Breeders' Cup Juvenile at Keeneland and set the graduate of Keeneland's 2019 September Yearling Sale on course for an Eclipse Award as division champion.

“It was a very impressive victory for Jackie's Warrior in the Champagne, and Unicorn Girl in foal to Into Mischief on one cover and carrying a colt will be well received at Keeneland November,” said Carlo Vaccarezza, who owns the mare and weanling with John Williams. “Also selling the weanling half-brother to Jackie's Warrior by American Pharoah will show what she's capable of moving forward. John and I are extremely excited for this opportunity.”

The Champagne continued Jackie's Warrior's roll this year. He won his June 19 career debut by 2 1/2 lengths at Churchill Downs and next took the Aug. 7 G2 Saratoga Special Presented by Miller Light by three lengths. On Sept. 7, Jackie's Warrior captured the G1 Runhappy Hopeful Stakes at Saratoga by 2 1/4 lengths in stakes-record time.

Unicorn Girl, by the A.P. Indy stallion A. P. Five Hundred, is in foal to the powerhouse Into Mischief, whose stud fee recently climbed to $225,000 for 2021. His recent headliners include Kentucky Derby hero Authentic and Test Stakes winner Gamine. Into Mischief was the leading sire by gross sales at the recent Keeneland September Yearling Sale, where 19 of his sons and daughters commanded $500,000 or more. Five sold for $1 million or more, including the $1.9 million sale-topping filly.

“There is no telling what Unicorn Girl can do with a foal by Into Mischief,” Beau Lane said. “She is a powerhouse. She tried her heart out every time she raced. She's a quality mare who was an overachiever, and she passes that on to her babies. They have the same attitude. She is the kind that can give you that special horse.”

Unicorn Girl has a pedigree page loaded with quality. Out of stakes winner Horah for Bailey, she is a half-sister to eight winners, including stakes winner Bernie the Maestro, who earned $694,317, and a pair of stakes horses who banked nearly $200,000 each.

On the race track, Unicorn Girl was competitive, classy and sound. Racing on the East Coast, she won 19 races and earned $483,508 in 54 races.

“Jackie's Warrior proved his star power with his dominating performance in the Champagne, and we look forward to seeing him at Keeneland for the Breeders' Cup Juvenile,” Keeneland President-Elect and Interim Head of Sales Shannon Arvin said. “Keeneland is especially excited to offer his dam, Unicorn Girl, who is in foal to the popular stallion Into Mischief, and his weanling half-brother in the November Sale.”

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