Samantha Bussanich | Horse Racing Free Tips

Elite to Enter Yearling Consignment Business

Elite Sales, the Thoroughbred consignment business of Liz Crow and Bradley Weisbord, will begin selling yearlings in 2023, adding to their existing business of breeding and racing stock, according to the pair.

“Elite Sales launched in 2017 with the goal of being the number-one consignor of horses of racing age and broodmares/broodmare prospects,” said Weisbord. “With six years under our belts, we have experienced a wide range of success including selling 21 off-the-track broodmare or racing prospects for $1 million or more.”

The addition of yearlings to their lineup is the latest news from Elite, who sold their first two weanlings at the Fasig-Tipton November Sale, including a Gun Runner filly for $675,000. They also were represented with a consignment at Tattersalls December for the first time in 2022.

“Since launching Elite, our team has enjoyed building relationships with the most prominent buyers and sellers of bloodstock around the world. We believe that these relationships along with our boutique model, top client support, and ambitious marketing have led to our success,” Weisbord said, “The move into yearlings has been long-planned. Liz and I have some of our own homebreds we will sell, we will sell for our existing clients, and we hope to add some large breeding farms into the mix.”

Elite has hired Beth Bayer, the former director of sales for Woodford Thoroughbreds, who has 20 years of experience in the industry, to run the day-to-day consignment, leaving Liz Crow free to continue her scrutiny of yearlings on the sales grounds.

“Liz is one of the leading agents purchasing yearlings each year and we feel her knowledge of the market along with her great eye will be a huge asset to our clients. She will be available for farm inspections as we lead into yearling prep and sales time. We also feel that since our team sees every single horse on the sales grounds at every single yearling sale, she will have a great understanding of where yearlings most appropriately fit in each catalogue and sale.”

Fasig-Tipton July would be the first sale the company will target, followed by Fasig-Tipton Saratoga, Keeneland September, and Fasig-Tipton Kentucky October Yearlings.

Weisbord said he would continue to handle client and buyer relationships on and off the sales grounds. Katelyn Jackson, Samantha Bussanich and Jake Memolo will remain with Elite as well, and that the company would continue to be run as a boutique consignment operation.

In its six-year history, Elite has sold over $135 million in horses, averaging over $295,000 per horse. Those sales include Monomoy Girl for Michael Dubb, Monomoy Stables, The Elkstone Group and Bethlehem Stables, who brought $9.5 million at Fasig-Tipton November 2020; and Paris Lights for WinStar Farm, who topped the 2021 Keeneland November Sale at $3.1 million.

“Elite Sales has done an outstanding job in the mixed sale and horses-of-racing-age marketplace and I'm sure that they will do an excellent job as they enter the yearling sales marketplace,” said Fasig-Tipton President and CEO Boyd Browning. “They have an excellent group of people on their team and Beth Bayer has great knowledge and will be a valuable addition.”

“It's always good to welcome consignors that have great connections like they do,” said Keeneland's Vice President of Sales, Tony Lacy. “They've done a wonderful job over the past few years with their mixed sales business, and it's a natural evolution for them to move into the yearling market.”

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Godolphin Flying Start Class of 2020-22 Graduates

Following a rollercoaster two-year period due to the COVID-19 pandemic, the 2022 Godolphin Flying Start graduation ceremony took place in the Cape Cross centre at Kildangan Stud in Ireland June 24. The Godolphin Flying Start program is accredited by the University College Dublin Michael Smurfit Business School as a Graduate Certificate in Management. Among those addressing the graduating class and assembled guests, Helen Brophy, Director of Smurfit Executive Development at UCD and Joe Osborne, Managing Director of Godolphin Ireland and Trustee of Godolphin Flying Start.

“On behalf of the global Godolphin team, I congratulate this graduating class and wish them success and encouragement for their futures in the thoroughbred industry,” said Osborne.

The 2022 graduates comprised trainees from five countries, including Angus Robertson (Australia), Samantha Bussanich (USA), Devon Dougherty (USA), Erin McLaughlin (USA), Tommy Lyon Smith (UK), Brigitte Murphy (Ireland), Donncha McCarthy (Ireland), David Skelly (Ireland), Marine Moussa (France) and Solene Hudbert (France).

The diploma for the top trainee was presented to George Broughton (UK), who achieved the highest grade among the 2022 graduating group, attaining a Distinction award.

Angus Robertson and Samantha Bussanich spoke on behalf of the class, reflecting on the experience of the two years with their fellow classmates.

“We have had the most unorthodox experience in the 19-year history of the program, yet it is one that we would not exchange. At a time when people's lives were sent into turmoil through lockdowns, social distancing, and furlough, we were 11 fortunate individuals who still managed to travel, gain incredible practical and theoretical experience, and develop personally and professionally. This was due to the resilience of the Thoroughbred industry, the fortitude of the Godolphin Flying Start management team, and the generosity of His Highness Sheikh Mohammed.”

The next opportunity to apply for Godolphin Flying Start is December 2022. For more information, visit www.godolphinflyingstart.com.

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Can Churchill Downs Music Video Attract New Race Fans?

Jack Harlow, one of the most popular up-and-coming rappers in America, was in the spotlight at Churchill Downs when the 24-year-old delivered the 'Riders Up' call for this year's Kentucky Derby. The Louisville native made his visit to the races an all-day event by filming a music video for his new song entitled 'Churchill Downs.'

Named a top new artist at last year's Billboard Music Awards, Harlow's popularity has skyrocketed this year after the release of his album Come Home The Kids Miss You, which includes his No. 1 hit 'First Class.'

The 'Churchill Downs' music video was released on June 1 and instantly became a viral sensation. Performing from a glass enclosure in the infield, Harlow is joined by fellow rapper and pop culture figure Drake, who is featured in the song.

Racing fans will recognize several key moments from Derby Day throughout the video: the turn into the stretch in the GI La Troienne S. with Pauline's Pearl (Tapit) flying on the outside, Jack Christopher (Munnings) taking the lead in the GII Pat Day Mile S., and of course Rich Strike (Keen Ice) squeezing past horses in the GI Kentucky Derby.

Now less than two weeks after its release, the video has over 10.5 million views and is currently one of the top 10 trending music videos on YouTube.

Samantha Bussanich is the co-founder of Nexus Racing Club, a current Godolphin Flying Start trainee, and a big Jack Harlow fan. She has been anticipating the release of this music video since Harlow hinted at its filming during his interview with NBC Sports at the Kentucky Derby.

“In our generation, Jack Harlow is really the next big thing,” she said. “Especially with him being from Kentucky, it's a really big deal to have a superstar like that. All my friends that I went to school with were asking how they can go to the races and maybe see Jack Harlow.”

Bussanich took to social media to share her excitement, but received a surprising stream of backlash from many who disagreed with her belief that a social influencer like Jack Harlow can be positive marketing for racing.

One common argument was that people in their early to mid-20's should not be racing's target market because young people don't have the time and, more importantly, the money to contribute to the industry in a meaningful way.

Busssanich, who recently spent a stint in Australia during her Godolphin Flying Start training, explained that the Australian racing industry is an example of effective marketing that targets an array of race-goer demographics.

“If you're involved in racing at any level, you know that Australian racing is doing it the best,” she said. “Owners, bettors and young people all have a good time. A lot of people get defensive about who is racing's target market. I think that there are multiple target markets and everyone is vital to the success of the industry.”

She pointed out a club in New Zealand called Boy's Get Paid, which was founded 10 years ago by a dozen young men in their mid-20's. According to their website, they were founded as “a group of lads who loved to back a winner.” Their numbers grew over time and today, Boy's Get Paid has over 18,500 members. At the 2020 Karaka Million, their group of 450 people bet $250,000.

“People on social media talk about how the college kid betting $15 or $20 isn't that important, but if you multiply that by 50 or 100, they become vital for the game,” Bussanich explained. “With Jack Harlow's video, even though it might not seem like the biggest deal, it's still getting exposure for the racing industry. If you connect it with something like the Boy's Get Paid club, maybe young people here in the U.S. could become interested in racing and form a club. Those 10 kids could turn into 100 and maybe someday they could buy a horse. It's really about long-term gain.”

Another argument Bussanich encountered was that Harlow's time at Churchill Downs is not the first instance of a famous person stopping by the track. What makes Harlow's Kentucky Derby visit any different?

Bussanich explained that while racing can easily get high-profile names on big race days, the industry often falls short in taking the next step.

“We can't just have a music video and expect people to fall in love with the sport,” she admitted. “We need racetracks and the industry to educate people. The next part of that is about how we grasp people and educate them further from beyond thinking that the track is a fun place to get a drink.”

Again, Bussanich referenced Australian racing as a model worth following.

“In Australia, every trainer has a way for people to get involved,” she said. “If you look on [Hall of Fame Australian trainer] Chris Waller's website, it shows different ways to own horses. There's education there.”

So, can Jack Harlow's music video, and future headlines of pop culture figures at the racetrack, help attract fans who will stick around after the social influencers have come and gone? According to Bussanich, it all depends on how the industry responds.

“Not every day is Kentucky Derby Day, but there are some really awesome events at tracks across the U.S. where young people are bound to have a good time,” she said. “If we can get them to the track and grasp their attention, we need to figure out where to go from there. The education part needs a lot of work. What do we do after we get them to the races? This music video is really great exposure for horse racing and it looks at the highs of the sport in video concept, but now it's about taking that video and seeing what can come from it.”

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The Next Generation with Sam Bussanich

The TDN has partnered with Amplify Horse Racing to present “The Next Generation,” an ongoing video series featuring young people who were not born into the Thoroughbred business, but are now excelling within the industry.

The only thing six-year-old Samantha Bussanich needed was a trip to Calder Race Course with her grandfather to know that racing was the sport for her. Flash forward less than twenty years later, and she’s now an alumna of the University of Kentucky, and has made a name for herself in many sectors of Lexington’s Thoroughbred industry from racing, to breeding, to marketing. ‘Sam’ just wrapped up a three-year stint working for top trainer Mark Casse, and is now preparing to board a plane for Ireland in a few weeks to begin her journey with the Godolphin Flying Start program.

One of Sam’s favorite moments in racing was when she joined Casse trainee War of Will (War Front) in the winner’s circle for the Preakness S. in 2019. She wanted other young people to experience that same thrill in racing, so she and two friends founded Nexus Racing Club, an organization dedicated to promoting youth participation in racing through partnerships with established owners.

KR: How did you get involved in horse racing?

SB: I got involved in racing when my grandfather took me to Calder racetrack when I was about six years old. Ever since then, I have loved horse racing. And then I got into riding horses, and I went to the University of Kentucky.

What I love about the horse racing industry is the competitive nature of it. I’m a very competitive person. I played basketball growing up in high school, so when that ended, I needed something to replace that in my life, and horse racing is definitely a good replacement.

KR: What is your favorite part about the business?

SB: I have two different favorite parts I would say. One is watching the 2-year-olds develop and seeing them hopefully become great racehorses. And then the second part is the team aspect. I enjoy working with everyone and it makes waking up at four in the morning a lot easier when you have a good barn to go to every morning.

KR: What was it like being a total newcomer in the industry?

SB: I do think there are a lot of challenges to not being born in the sport. I moved from New Jersey to Lexington to go to the University of Kentucky, which not everyone can do. So I do think there needs to be more ways to get involved in the industry. A few friends of mine and I created Nexus Racing Club, and there’s also Amplify Horse Racing.

Right now, just trying to get new ways of getting people involved in the sport is a little bit challenging because you do have to work. You have to be outgoing. You have to talk to people and kind of really make your own path for yourself.

KR: Tell us more about Nexus Racing Club.

SB: So two friends and I co-founded Nexus Racing Club in 2017. We thought there needed to be a better way to get new people involved in the industry because the barrier of entry was so high to get into the sport. So Nexus Racing Club partners with owners, and we have leases on racehorses. We also do a lot of networking opportunities to just try and reach out to young people ages 18 to 30, to get them involved in the sport. We think it’s really important because it is hard to get into this sport , and [so we want to] teach them the sport in an easy way because sometimes it does get a little complicated.

KR: Can you tell us about your career path and where you are today?

SB: I was a double major in Marketing and Equine Science and Management at the University of Kentucky. I started working for Mark Casse my sophomore year of college. Now I’ve graduated and I’m still working for him. I also interned for Godolphin and for Keeneland’s marketing department. I think it’s been really good to have all those different experiences in the office and with the horses working hands on with them.

I got into the Godolphin Flying Start program, which starts in August. After that, I’m not really sure what I’m going to do. I’m going to take it day by day. Luckily, this industry offers so much with so many different aspects of what you can do with your career, so I’m going to learn and see what I want to do.

KR: If there was one thing you could change about the industry, what would it be?

SB: I think something that I would change in the sport is make the start time a little bit later at the track every morning. It is hard to get new people, especially people my age involved when you say, “Oh, you have to get up at four every morning to get to the barn by 4:30.” So even if we pushed it back an hour, I think that would help and get more people out to the track in the mornings to work.

KR: Who is your all-time favorite horse?

SB: My all-time favorite Thoroughbred is War of Will. That’s always changing for me, but right now it is War of Will. He’s taken me on some of the best experiences of my life. He gave me the best day of my life when he won the Preakness. He’s just such a cool horse. He’s so smart and easygoing, and we all love him so much.

It’s been so rewarding to just watch him develop with all different strings. He’s been in Canada, New York, Florida and Kentucky. He’s also been at the farm for a while. So everyone that’s a part of Team Casse got to be around him. He really is a team Casse kind of horse because everyone has gotten their hands on him. So, he’s rewarded everyone in the program.

KR: What are some of your career goals?

SB: My career goal is not only to better the industry, but to make it easier for younger people to get involved. I want to be someone that hopefully a young girl will reach out to and say, “Hey, how do I get another step forward in this industry?” Hopefully I’ll be easy to reach, provide them with some good advice and make them want to stay and work in the industry.

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