£400k Raised During Royal Ascot at Home

A total of £400,000 was raised by frontline charities during Royal Ascot this year. Approximately £166,000 was contributed by the #StyledWithThanks programme, and Ascot Racecourse’s direct fundraising benefitted The NationalEmergencies Trust Relief Fund, NH Charities Together, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund. Prizes were awarded for Most Elegant, Most Uplifting and Most Original as judged by a panel of fashion industry experts. An online auction of rainbow-themed hats-in partnership with the British Hat Guild-generated £24,000, and the campaign was given another £30,000 boost when 2020 Royal Ascot Champion Jockey Frankie Dettori signed and donated his commemorative ’70th Royal Ascot win’ saddlecloth. Other charitable contributions were raised by the sale of 2020 Ascot Jockey Bears, a £5 donation from the sale of each Royal Ascot Afternoon Tea and 20% of sales from the new Ascot Wine Club. Betting and Gaming council members, among them many of the UK’s leading bookmakers also pledged £250,000 to be distributed between Prostate Cancer UK, Marie Curie, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund around an initiative that centred on the Britannia S. on Gold Cup Day. Jockeys riding on the final day of Royal Ascot donated all of their riding fees.

“We are delighted with the response of the public and the racing, betting and fashion industries to all the charitable initiatives that took place during and around Royal Ascot,” said Ascot Racecourse Director of Racing & Public Affairs. “The rainbow montage tribute of photos sent in as part of our #StyledWithThanks campaign will be a permanent reminder of the year when all elements of what makes Royal Ascot so special came together to support a range of national and local charities.”

For the full details, go to www.ascot.co.uk/ascot-racecourse.

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Royal Ascot to Be Shown in Over 120 Countries

Royal Ascot, which will feature 36 races for the first time as the coronavirus results in a spectatorless meeting, will reach over 120 countries via television broadcasts, Ascot Racecourse announced on Monday. ITV1 in the UK will display the iconic, five-day meeting, while the royal meeting will also be available in America, Australia, the Middle East, India, the Caribbean and Europe.

ITV will cover 30 races on their main channel. Sky Sports Racing, reaching 14 million homes in the UK and Ireland, will broadcast all 36 races, and the Royal Ascot feed will be streamed to more than 20 online bookmakers in the UK and Ireland. RAI will broadcast Royal Ascot in Italy, while other European broadcasters include  Match TV (Russia), Movistar (Spain), Polsat (Poland), S Sport (Turkey), Silknet (Georgia), and Sport Klub (Balkans).

In America, NBC will broadcast Saturday’s races, with Tuesday-Friday’s races being show on NBC Sports Network. NBC’s total coverage will reach almost 80 million homes Stateside. Also, ESPN will showcast the five-day stand across Latin America and Caribbean fans will have access via SportsMax.

Racing.com will broadcast the entire card in Australia, while in Asia, Shanghai TV, Beijing TV (China) and Eleven Sports (Taiwan) will also show the meeting.

The Middle East and North Africa will be served by the Dubai Racing Channel and Yas TV (Abu Dhabi TV), reaching approximately 42 million homes in 17 countries. Israel’s Charlton will show Royal Ascot. Supersport will serve 48 other countries in Africa. About 45 million Indian viewers will be able to see the races through Discovery’s Eurosport India channel.

In addition, Royal Ascot coverage will reach over 124 territories through a new distribution partnership with international horseracing media rights agency, HBA Media.

Juliet Slot, Commercial Director at Ascot Racecourse, said ,”We are delighted that the strength of Royal Ascot is once again demonstrated by the breadth of international broadcasters taking our pictures despite the meeting being held behind closed doors. It will be a unique event, as it always is but one that can be enjoyed by an ever-increasing global audience. We would like to thank all of our global and UK broadcast partners for helping us bring our event to millions of homes around the world.”

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