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Following a nationwide poll, interest in horse racing in Ireland has increased, Horse Racing Ireland announced on Wednesday. A poll of over 1,000 people, conducted by the Red C research company between Feb. 8-Feb. 15, aimed at understanding the adult population's attitudes toward horse racing. The results are as follows:

In 2021, 39% of the population have an interest in horse racing versus 23% last year
A total of 85% of racing fans are missing attending race meetings
19% of racing fans plan to attend more race meetings than previously
27% of 18-34 year-olds plan to attend more race meetings than previously
40% of the population would have some interest in joining a racing syndicate or racing club.

Brian Kavanagh, CEO of Horse Racing Ireland, said, “The results of the poll demonstrate that interest in horse racing has increased through the pandemic. While racing has been held behind closed doors since March of last year, it is heartening that such a large percentage of racing fans are eager for a return to the racecourse.

“The numbers of people getting involved in racehorse ownership continues to rise and the survey results reflect this increased appetite. Racehorse ownership is the key catalyst for growth at every level of the industry.”

Paul Dermody, CEO of HRI Racecourses and HRI's Director of Commercial & Marketing, added, “The figure of 60% for people who follow the sport on a weekly basis is well up on the 2020 equivalent of 47%. The feedback shows that HRI's 'On Your Terms' television ad campaign has performed very well among sports and racing fans.

“It is such a positive that there has been an increased number of racemeetings broadcast live on terrestrial television and this has been very well received. We are grateful to both RTÉ and TG4 for their increased commitment to Irish Racing.

“Indeed, the new broadcasting deal with RTÉ for live coverage of Irish horse racing for the next three years will deliver a record number of free-to-air live racing days in Ireland.”

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New regulations designed to “support public confidence” are to be introduced for syndicates and racing clubs in Britain.

The British Horseracing Authority (BHA) has announced that the 10 key measures, which include strengthening the existing code of conduct for syndicates and introducing the same for racing clubs, will be phased in over the next 12 months.

Presently, all publicly advertised syndicates that charge a management fee must provide members with a contract that covers specified areas.

Contract requirements will be extended and the BHA will increase its auditing of these contracts. Spot checks will be carried on a proportion of contracts to ensure that they comply with the code of conduct. Furthermore, syndicators will be required to disclose the percentage shares held by each member. Syndicate members will also be able to view their own recorded shareholdings through access to the BHA's Racing Administration system from early 2022.

“It is vital for the future of our sport that we are able to attract and retain racehorse owners. Syndicates and racing clubs clearly have a pivotal role to play in those efforts,” said the BHA's chief operating officer Richard Wayman.

“The consultation responses confirmed that the sport has many extremely well-run ryndicates and racing clubs who give their members exemplary levels of service. It is crucial that the public can continue to have confidence in syndicates and racing clubs, which these measures have been designed to support.”

Dan Abraham, chairman of the Racehorse Syndicates Association added, “The consultation conducted by the BHA confirms the outstanding ownership experience available to members of syndicates and clubs. The BHA's review and strengthening of the regulations related to shared ownership should even further enhance the public's confidence. The appeal of syndicates and clubs is stronger than ever and the RSA welcomes the BHA's approach to provide increased protection for members as well as syndicators and club managers.”

Details of the BHA's review of shared ownership can be found via this link.

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