Premierisation | Horse Racing Free Tips

Plumpton Goes Premier as BHA Experiment Makes Unconvincing Start

Anfield or Old Trafford it isn't, but that didn't stop Premierisation coming to Plumpton, a National Hunt track at the foot of the South Downs more easily associated with farmers, pensioners and Brighton sharps on country forays than marketing resets.

The second track to stage a Premier fixture in a two-year trial of 170 meetings each season, dear old Plumpton didn't need labels to tell you how good it is. In the most valuable race since racing began here in 1888, a 5lb claimer called Joe Anderson found himself hanging from his horse's neck after a bad mistake, rode a circuit with no irons, finally hooked his feet back in and then thundered up the hill to win the new £75,000 stayers' hurdle on Transmission. It was a miracle ride. The Plumpton crowd fell in love with Anderson, who could make a living in rodeos.

Premierisation is on a debut tour of British racing, picking out sellable, mass market meetings and adorning them with prize-money, banners and high hopes for the sport's future. Racing is playing catch-up here. There is a Premier League of darts, an Indian Premier League in cricket and Premierships scattered across professional sport.

The use of a tag to bestow mystique on sporting events reflects trends in society, where seductive designations appeal to our social climbing. Premier accounts. Flex-Plus savings. Platinum clubs. And special-entry levels in short-term airport car parks that enable you to skip a whole flight of stairs to get to departures.

It's the cachet, you see. The message it sends about you. And in case anyone thought racing would simply swallow these trends by Premierising only Cheltenham, Ascot and Newmarket, Plumpton became the first 'gaff track' to be invited behind the velvet rope, with a card that featured an 86% increase in prize-money for Sussex National raceday, from £105,000 last year to £195,000.

Give them better runners and a prize-money injection and the crowd swells, the excitement grows, and the nectar-like local Harvey's Ale runs out even quicker than usual in the racecourse bars.

As a Plumpton regular for 40 years, I motored down Sussex lanes half proud for the course and half in trepidation that Premierisation might compromise its character. Much as non-league football is a haven from the money mania of the Premier League, so Plumpton trades on its picturesque setting and authenticity. On Monday afternoons, mostly, a familiar cast of characters greet winners with murmurs of approval or resignation.

This is National Hunt racing's heartland, and nobody ever expected to see it reclassified as 'Premier' sport, which is meant not as an insult but a compliment. The undemonstrative but hardcore Plumpton crowd knows what it wants on a cold January Monday, and none of it corresponds to what you might call glamour.

But they know their horses. Give them better runners and a prize-money injection and the crowd swells, the excitement grows, and the nectar-like local Harvey's Ale runs out even quicker than usual in the racecourse bars. Plumpton's management are skilled at looking after the regulars while also trying to entice the uninitiated. Premierisation is largely about focusing attention on the top end while rebranding the rest as the sport's 'core' (in football, they call that the second-tier 'Championship.')

Sundays are considered ripe for plunder, which is why Plumpton was followed by a scrubbed-up evening card at Wolverhampton, with £160,000 spread across eight races. Of the 1,468 fixtures in 2024, 170 are Premier. The launch could charitably be called low-key. Cheltenham kicked it off on New Year's Day without plastering itself in logos. At Plumpton the tannoy announcements made frequent reference to the course's first Premier event but it felt like any other Sussex National day. Unlike newcomers, aficionados don't need to be told what they're watching.

From the directors' box a thoroughly enjoyable day was observed by Plumpton's joint-owner, Peter Savill, who also happens to be one of the prime movers behind Premierisation. And here's an irony. Savill, who has held secret talks with major players to improve the Premierisation concept, told the Nick Luck podcast recently that all his horses are now trained in France and Ireland. Why, Luck asked. “Prize-money,” Savill replied.

At Plumpton, Savill's son Tom told me they have an interest in a horse trained by Charlie Johnston. Otherwise, Savill snr has voted with his feet while also doubling back with a mission to rescue British racing from its broken business model.

A £90million funding boost over five years is an ambitious target, if labelling and higher prize-money are not backed up by better marketing and improved racecourse facilities. An overlooked part of racing's great survival debate is that the experience offered by many racecourses has not changed in 30 years. In other sports, what you might call infrastructure investment is far more conspicuous. Dated catering, too few toilets and a lack of comfortable places to sit are unlikely to appeal to a generation not inclined to tolerate a 1980s ambience.

Was Plumpton's jump into the big time a success? You bet it was. But I doubt whether many attended just because someone called it a 'Premier' meeting. They went because Plumpton has charm and always draws a big Sussex National day crowd.

Maybe Joe Anderson's ride on Transmission was an allegory for racing. You can be hanging on for dear life but recover and still come through to win. Dressing up 170 meetings a year may set off a rebirth. In its very earliest days, though, it seems to lack conviction. The theory will need supporting evidence.

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Bloom’s Premier Thinking Could Put Racing in a Different League

The cleverest Premier League football club tycoon is also a devoted racehorse owner committed to “expanding” his racing empire. QED: put Tony Bloom in charge of UK racing and tell him to replicate the miraculous transformation of his Brighton & Hove Albion FC.

One day last week Bloom addressed the Gimcrack dinner as an owner of Lake Forest, the Gimcrack Stakes winner. A couple of nights later, Brighton finished top of their Europa League group to cruise through to the last 16 in their first ever European campaign.

To Bloom, owning and breeding horses is no mere hobby. At York he signalled his intent to play for big stakes on the Flat (over jumps he owns the two-time 2m champion chaser Energumene). This may turn out to be just another mathematical challenge for Bloom's restless mind. If he can beat the plutocrats of English football, why not try the same formula against Coolmore and Godolphin? You can bet your stud farm those giants will be watching him.

But how might the sport itself benefit from a large injection of street smarts? Racing folk tend to disdain external Messiahs. Bloom though isn't an outsider. He has strong form in racing and especially betting, where he made his fortune. It's tempting to wonder how a football club owner who has outflanked nation states, oligarchs and private equity hotshots would fare in a poker game with racing's warring stakeholders.

The crucial point about him is that he took Brighton from the verge of extinction 26 years ago to the top six in the Premier League by drawing on his world-class poker decision-making skills – and the best data processing model in British football. Bloom buys low and sells high, always replenishing the squad with young talent picked out around the world by algorithms built by Starlizard, an analytics firm whose work wipes the floor with the research carried out by other clubs.

Bloom loves racing almost as much as he loves the Seagulls, as Brighton are known. His Gimcrack speech will have excited breeders and trainers. Bloom owns Lake Forest with Starlizard's head of football, Ian McAleavy. Radars buzzed at Tattersalls a fortnight ago when Get Ahead, a half-sister to the 2,000 Guineas winner Chaldean, was sold to First Bloodstock for 2,500,000 gns. First Bloodstock is registered in Brighton in McAleavy's name.

The questions multiply. What if Bloom and McAleavy develop a data model for racing as good as their football prototype? Are there gaps in the knowledge of trainers and breeders begging to be filled by revolutionary algorithms? I can hear breeders crying out indignantly. Do these football folk think there is a clue unreached by centuries of evidence sifting and trial and error?

Fair question. But then it's also worth reminding sceptics that Bloom is so far ahead of the game in football that he sold one player (Moises Caicedo) to Chelsea for more than the original cost of Brighton's handsome 30,000-seat Amex Stadium. Caicedo cost £4.5m and went two and half years later for £115m.

[Bloom's] opinion carries the weight of one whose
work in football is envied across the world

To Bloom business is never just a game. He told his audience in York that he and McAleavy were determined to pursue “more successes on the flat in the near future. That will mean investing in more horses, expanding our stable and, through that, in our own way, making a bigger contribution to UK racing.”

Lots of clever people have theories about how racing can attract new disciples. At York, Bloom backed Premiersation, under which, he argued, “a shorter, more impactful fixture list, will be much easier for new, lesser-committed racing followers to keep pace with.”

His call for a two-week closed season in a 12-month cycle of relentless betting shop fodder with the aim of “focusing attention and building anticipation” for a new campaign will struggle to get past bookmakers and the collectors of racing's meagre levy. But his opinion carries the weight of one whose work in football is envied across the world. “As the saying goes, sometimes less is more,” he said. “And I believe that a few tweaks to schedules here and there, and a small reduction in the sheer volume of racing, will bring more and greater benefits to the sport as a whole in the UK.”

So: less racing, more emphasis on the big events, a break between seasons and good relations with the bookmaking industry. These were the tips from a racehorse owner whose club was playing in the lower leagues at a converted municipal running track when he took over.

If racing isn't in the market for creative thinking from 'outside' the sport then it really ought to be. Bloom has made himself pivotal to the growth of the English Premier League as the world's favourite football division while rewriting the rules about how players are scouted, bought and sold. We wait to see whether he can repeat that trick with bloodstock (he has made a decent start).

Mick Channon spoke recently about how many rich owners enter racing expecting success on the scale they achieved in business, only to leave with reduced wealth and a thousand-yard stare. A talent for one trade isn't necessarily transferable to every other. Bloom won't be making many mistakes. At a recent club function, I practically begged him to buy Brighton racecourse to save it from stagnation. He didn't sound keen.

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Seven Days: Four Hundred

On December 3, 1995, the G1 Royal Bond Novice Hurdle was won by the Aidan O'Brien-trained Thats My Man (Ire). It is unconfirmed, but those may well have been the words uttered by John Magnier when he decided to appoint O'Brien to uphold the good reputation of his surname at Ballydoyle. This he has done with aplomb.

From that December day at Fairyhouse until Sunday at the Curragh, A P O'Brien has been the name printed alongside 400 Group or Grade 1 winners. From his roots in National Hunt, he quickly set about conquering the Flat world. In O'Brien's first year at Ballydoyle, Desert King (Ire) became his first Group 1 winner in the 1996 National Stakes in the colours of Michael Tabor, with Walter Swinburn up. The son of Danehill later became his second Classic winner, but only by 24 hours, when the trainer signalled the manner in which he intended to continue his Flat training career by saddling the winners of the Irish 1,000 and 2,000 Guineas in the same weekend. Classic Park (Ire) struck in the fillies' contest and, like so many top-class fillies trained from Ballydoyle, became influential in her stud career as the dam of Derby runner-up and sought-after National Hunt sire Walk In The Park (Ire).

Desert King went on to win the Irish Derby and later that year we would see just how well recommended by John Durkan was the brilliant Istabraq (Ire), when he posted the first of 23 wins for O'Brien and JP McManus.

O'Brien's first triumph in an Epsom Classic came in 1998, when Shahtoush (Ire) won the Oaks. Giant's Causeway was perhaps his first real superstar, with his imperious run through the high summer of 2000 foreshadowing the appearance of the horse with whom O'Brien's name will be forever entwined: Galileo (Ire).

He was of course the first of his trainer's eight Derby winners in 2001. By the end of this week it's not impossible that O'Brien will have brought his tally of Classic wins at Epsom to 20. He has six of the remaining 15 entries in the Oaks, led by Savethelastdance (Ire), a daughter of his old friend Galileo, and four of the 16 for the Derby, including the winter favourite Auguste Rodin (Ire), looking to bounce back from the disappointment of the 2,000 Guineas.

Over last weekend, it was Paddington (GB) and Luxembourg (Ire) who brought his tally of Group 1 wins to the 400 mark, with the former sparking an Irish Guineas double for Siyouni (Fr) which was completed by Tahiyra (Fr) for the Aga Khan and Dermot Weld on Sunday.

The Older Guard

Luxembourg's triumph over Bay Bridge (GB) (New Bay {GB}) and Piz Badile (Ire) (Ulysses {Ire}) in the Tattersalls Gold Cup brought to a close a treat of a week when it came to action from the older-horse brigade.

There was the rare, if not unique, spectacle of last year's Coronation Cup and Derby winner, Hukum (GB) (Sea The Stars {Ire}) and Desert Crown (GB) (Nathaniel {Ire}), returning in the G3 Brigadier Gerard S. after neither had been seen in public since their respective Epsom wins. Hukum's turn of foot in the closing stages was a sight to behold as he reeled in Desert Crown as the post loomed to win by a half-length. His trainer Owen Burrows kept the ball rolling with another of his older inmates, and another grandson of Cape Cross (Ire), when the five-year-old Anmaat (Ire) became the first Group 1 winner for this sire Awtaad (Ire) in Monday's Prix d'Ispahan.

The aforementioned Luxembourg perhaps doesn't get the recognition he deserves. Like the previous weekend's Lockinge winner Modern Games (GB) (Dubawi {Ire}) , he is a Group 1 winner at two, three, and four, which is no easy feat and is the mark of a proper horse.

Luxembourg's sire Camelot (GB) surely holds a place in Aidan O'Brien's heart for providing his son Joseph with a first Derby triumph as a jockey. As we head into the Derby weekend it is worth reflecting on the influence of Camelot's sire Montjeu (Ire), whose sons Motivator (GB), Authorized (Ire), and Pour Moi (Ire) also won the Derby in a seven-year-period, to be followed by Pour Moi's son Wings Of Eagles (Fr) in 2017.

The quirky but brilliant Montjeu was often derided when it came to his record as a sire of fillies, but he is currently performing well in the broodmare sire table, some 11 years after his death at the age of just 16. On Saturday, he featured as the damsire of Classic winner Paddington, while previous group winners around the world this year out of Montjeu mares include Panthalassa (Jpn) (Lord Kanaloa {Jpn}), Dubai Honour (Ire) (Pride Of Dubai {Aus}) and Coltrane (Ire) (Mastercraftsman {Ire}). He has already featured as the broodmare sire of an Oaks winner, courtesy of Meon Valley Stud's 2019 victrix Anapurna (GB) (Frankel {GB}), and he could enhance that record further if Heartache Tonight (Fr) were to oblige on Friday for David Menuisier. The daughter of Recorder (GB) has been produced on the same pattern of 3×3 inbreeding to Sadler's Wells as Anapurna, and they respectively have the half-brothers Unfuwain and Nashwan in the bottom half of their pedigrees.

It was also a big week for some of the star juveniles of 2022. Little Big Bear (Ire) (No Nay Never) pulled up lame after the 2,000 Guineas but put that firmly behind him with a resolute win in the G2 Sandy Lane S. under Frankie Dettori. In the second of two cracking sprints at Haydock, Steve Parkin's homebred G2 Queen Mary S. winner Dramatised (GB) (Showcasing {GB}) returned to lift the G2 Temple S. She heads to the G1 King's Stand S., while Little Big Bear is now a warm favourite for the G1 Commonwealth Cup.

Whitsbury World

When it comes to golden geese, Whitsbury Manor Stud appears to have one of both the male and female variety. The stud record of last year's leading freshman sire Havana Grey (GB) goes from strength to strength, and on Thursday his son Elite Status (GB) emulated his dad by winning the Listed National S. for the Karl Burke stable, becoming the first stakes winner of Havana Grey's second crop. Among those from his debut crop of three-year-olds, Mammas Girl (GB), Great State (GB) and Shouldvebeenaring (GB) are all black-type winners this year, with the last two named, along with Elite Status, having been bred by Whitsbury Manor Stud.

The stud also features this year as the breeder of 2,000 Guineas winner Chaldean (GB) (Frankel {GB}), whose half-sister Get Ahead (GB) (Showcasing {GB}) gave Whitsbury Manor yet another Listed win on Friday in the Cecil Frail S. The four-year-old thus became the fourth stakes winner for the increasingly celebrated mare Suelita (GB) (Dutch Art {GB}).

Stand By To Party

When Con and Theresa Marnane's Different League (Fr) (Dabirsim {Fr}) appeared at Royal Ascot in 2017 with two wins under her belt and promptly took the G3 Albany S., the revelling continued not just late into that night but for several months. Stand by then to join the party if Givemethebeatboys (Ire) (Bungle Inthejungle {Ire}) should follow suit for the Marnanes in the G2 Coventry S. Similarly unbeaten so far in his two starts, the Airlie Stud-bred €11,000 yearling consigned two six-figure rivals to the minor placings when winning the G3 Marble Hill S on Saturday. Like the aforementioned Chaldean and Get Ahead, he is out of a mare by Dutch Art, in this case the 1m4f winner Dromana (Ire), a half-sister to the G3 Henry II S. winner Lismore (Ire) (Zoffany {Ire}).

It was a good day for the Marnanes' Bansha House Stables, which sold Salisbury debut winner Reveiller (Ire) at the Goffs UK Breeze-up Sale last month. The Archie Watson-trained colt took the tally of wins for Soldier's Call (GB) to 11. Ballyhane Stud's young sire was also trained by Watson and triumphed as a juvenile at Royal Ascot, where a number of his first-crop members will surely be heading.

Incidentally, Different League, who went from being an €8,000 foal to a 1.5 million gns in-training purchase, was represented by her first winner at the Curragh on Friday when her three-year-old son Subzero (Ire), who has borrowed his name from a Melbourne Cup winner, won the three-year-old maiden for Peter Brant and the Coolmore team.

Premierisation and Injunctions

It is generally the preference in this column to sail on and celebrate all that is good about the sport. There are, however, two looming issues which cannot presently be ignored.

It is a desperate measure for a racecourse operator to have to apply for a High Court order in an attempt to prevent disruption at a major meeting, but this is exactly what the Jockey Club has been forced to do in the wake of overt threats from the protest group Animal Rising. On Friday, an injunction was granted for Epsom Downs, which could lead to fines and/or imprisonment for anyone attempting to prevent the smooth running of races during the Derby meeting.

The group has been offered a spot near the entrance to the racecourse to conduct a peaceful protest, but it remains a chilling prospect that this will not be taken up, and instead the safety of the horses, which the protestors claim they want to protect, and their jockeys will potentially be put at risk by those intent on halting proceedings.

As well as facing outside threats, racing is not immune to acts of self-harm, and it remains to be seen how well the British Horseracing Authority's 'premierisation' experiment works. In announcing some of the details of this scheme on Thursday, the BHA stressed that this is a two-year trial. Its key element revolves around restricting Saturday afternoons to two premier meetings and one of lesser status, referred to as a core meeting, in order to drive betting turnover. Data supplied to the BHA by the betting industry is said to imply that a clearer schedule during the 2pm to 4pm slot will encourage punters to bet more. It seems a dubious claim, but time will tell.

What is not in doubt is that staging fewer meetings on a Saturday afternoon will have a negative affect on racecourse attendances, which are already on the wane. There are few better ways to introduce new people to the sport than through an enjoyable day out at the races, and for many working people, a weekend afternoon presents the perfect opportunity for this.

Other racecourses beyond the three with the selected meetings can still race on a Saturday, but they must either start early enough for their races to be concluded by 2pm, or stage a twilight or evening meeting. Both options are less convenient for most racegoers (not to mention owners, trainers and racing staff).

Enhancing the current fare on offer on Sunday afternoons in Britain has also, sensibly, been suggested, and along with that will be staged a trial of Sunday evening racing. It is no surprise that the prospect of the latter has been greeted with widespread dismay.

As stated, however, it is a trial. If owners and trainers don't like the idea, they can simply not enter to run. It has to be said that some of the language used in reference to this pilot scheme sticks in the craw a little, with the fixtures described as betting sessions rather than race meetings. These six test sessions are, of course, for “lower-grade horses” and will take place between January and March.

The meetings are clearly not aimed at encouraging racegoers–more for the punter at home during what has been identified as a time when “betting activity tends to be strong”. But the horses and the travelling staff still have to get there and, more importantly during the winter months, get home safely in the cold and dark. The same goes for the owners of those lower-grade horses, plenty of whom enjoy actually going racing to see them run. It is up to them and their trainers to decide whether this is a step too far, or whether the rewards on offer will be enough to entice them away from Countryfile on a Sunday evening.

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