NBC Sports’ Saturday late afternoon and evening coverage of the 146th Preakness Stakes on NBC followed by the opening game of the NHL Stanley Cup Playoffs delivered a pair of viewership milestones.
Tag: Pop Culture
Preakness Partners with Zed Run for Historic NFT Collection, Exclusive Digitally Bred Horses
Ahead of Preakness 146 this Saturday, 1/ST, owners of the Preakness, are commemorating the incredible 146-year legacy of the race with an exclusive line of limited edition NFTs, which are on auction now and available at PreaknessStakesNFT.com. These limited-edition digital collectibles are a first-of-its kind in Thoroughbred racing and bring the most iconic races in Preakness history to life in an all-new digital format.
NBC’s Kentucky Derby Coverage Draws 14.5 Million Total Viewers
NBC Sports’ presentation of the 147th Kentucky Derby Presented by Woodford Reserve averaged a Total Audience Delivery (TAD) of 14.5 million viewers as the “Run for the Roses” returned to its traditional first Saturday in May date – marking a 54% increase from last year’s event (9.4 million on Sept. 5), according to official national data provided by Nielsen and digital data from Adobe Analytics.
Conversation Between Bill Belichick and Bob Baffert Featured in NBC’s Kentucky Derby Coverage
Ahead of tomorrow’s Kentucky Derby Presented by Woodford Reserve, NBC Sports host Mike Tirico spoke with Bob Baffert, a Hall of Fame trainer and six-time Kentucky Derby winner, and Bill Belichick, a six-time Super Bowl champion as head coach of the New England Patriots. Belichick is a horse-racing enthusiast who has attended multiple Triple Crown races, including the Kentucky Derby.
