I’ve been hooked since I was a kid. My father taught me how to read a Racing Form before he taught me how to catch a ball. And as we grew older and our relationship found its commonalities, horse racing remained a link but it also evolved. Trips to major race days and partnerships in syndicates became the way we interacted through the sport. Like everything else, we needed to keep the relationship fresh. And in the modern content world, it’s beyond time those in the sport rekindles their general relationship with fans young and old.
Tag: Pop Culture
NBC Sports’ Preakness Broadcast Draws 7 Million Viewers, Most Since 2018
NBC Sports’ Saturday late afternoon and evening coverage of the 146th Preakness Stakes on NBC followed by the opening game of the NHL Stanley Cup Playoffs delivered a pair of viewership milestones.
Preakness Partners with Zed Run for Historic NFT Collection, Exclusive Digitally Bred Horses
Ahead of Preakness 146 this Saturday, 1/ST, owners of the Preakness, are commemorating the incredible 146-year legacy of the race with an exclusive line of limited edition NFTs, which are on auction now and available at PreaknessStakesNFT.com. These limited-edition digital collectibles are a first-of-its kind in Thoroughbred racing and bring the most iconic races in Preakness history to life in an all-new digital format.
NBC’s Kentucky Derby Coverage Draws 14.5 Million Total Viewers
NBC Sports’ presentation of the 147th Kentucky Derby Presented by Woodford Reserve averaged a Total Audience Delivery (TAD) of 14.5 million viewers as the “Run for the Roses” returned to its traditional first Saturday in May date – marking a 54% increase from last year’s event (9.4 million on Sept. 5), according to official national data provided by Nielsen and digital data from Adobe Analytics.
