Party Guide for the 2021 Breeders’ Cup

The Breeders’ Cup World Championships are less than a month away, when 14 races showcase the best Thoroughbreds in competition on Nov. 5 and 6. This year, Del Mar hosts the iconic event. The occasion is a must-celebrate event for horse racing fans. Here are some ideas for hosting a Breeders’ Cup party. Decorations

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How to Host the Ultimate Sports Viewing Party

When it comes to sports, few experiences can rival actually attending a live event. But there's something about a viewing party done right that can bring the excitement and energy into your very own living room. With the Breeders’ Cup World Championships less than a month away, sports fans should be prepared to properly celebrate the occasion.

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Horse Racing’s Field of Dreams

We are in the era of the event. I'm told younger generations expect more from sports. They don't just want to watch the game, they want to consume it – and more importantly, they want to engage in it. If horse racing is to continue to modernize to suit the tastes of the Tik Tok generation, then it must be willing to go places where other sports are currently thriving. It's time to take this show on the road.

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Six Influencers Share What They Love About Horse Racing

A day spent at the races is special for everyone. Whether it’s your first time or you’re a seasoned pro, nothing beats the magic of hearing, “And they’re off!,” followed by the surreal rhythm of hooves pounding across the track. To relive the excitement, we asked six influencers that have partnered with ABR throughout the years to share what their experiences with horse racing have been like.

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