WinStar Farm announced today that it has secured an NIL deal with University of Kentucky basketball player Reed Sheppard to promote WinStar stallion Life Is Good. A freshman guard for John Calipari’s Wildcats, Sheppard was Mr. Kentucky Basketball in 2023 and a McDonald’s All-American. Also honored as the 2022 Kentucky Gatorade Player of the Year, Sheppard is off to a fast start for the Wildcats (20-8) this season.
Tag: Pop Culture
Horse Racing ‘Thrilled’ Country Singer Toby Keith, Who Passed Away Feb. 5
While writing, recording, and performing a long string of top country music hits since the turn of the century took up most of his hours, Toby Keith also made the time to enjoy his large Thoroughbred racing stable.
‘Lexington’ Author Kim Wickens Discusses the Inspiration for Her Book, Passion for Horses
Secretariat. Seabiscuit. Phar Lap. All names of racehorses that even people who’ve never watched a horse race would recognize. Each horse was made iconic in American pop culture after being profiled in movies and books.
NBC Sports and Cosm Partner to Deliver ‘Shared Reality’ Experience for Horse Racing, Soccer, and Football
NBC Sports and Cosm, a leading immersive technology, media, and entertainment company, today announced a multi-year partnership wherein NBC Sports will bring an expansive offering of NBC Sports’ premium horse racing events, along with additional live sports content from NBC Sports’ world-class portfolio, to Cosm’s forthcoming immersive venues.
