IFHA: Sports Consultants Say Trust Will Be Key To Bringing Racing To Fans In COVID-19 Era

The 54th International Conference of Horseracing Authorities, organized by the International Federation of Horseracing Authorities (IFHA), continued today with its virtual keynote address from Pete Giorgio and Alan Switzer from Deloitte, the largest global professional services network.

Via a video presentation, the duo discussed Deloitte's perspective and insights around the impact of COVID-19 on the sports sector, including the practical steps that sports organizations can take to adapt to the “new normal”, opportunities arising from the challenging circumstances, and how that advice can be tailored to horse racing organizations.

Giorgio, a principal with Deloitte Consulting LLP, leads the organization's United States Sports practice. He is the co-author of Deloitte's 2020 report Games without fans: How sports organizations can thrive now, and in the long term as well as the co-author of the April 2020 report COVID-19 Outlook for the Sports Industry.

Switzer is a director in the Sports Business Group, Deloitte's global center of excellence in sport business. He has worked extensively in horse racing for over 15 years, including producing multiple Economic Impact studies on racing—notably in respect of British and Irish racing.

The IFHA Conference is typically held in-person in Paris, France, the day after the Qatar Prix de l'Arc de Triomphe (G1), but in light of the ongoing COVID-19 pandemic, this year it is being conducted as a series of videos released during the first two weeks of October.

All videos from the International Conference of Horseracing Authorities will be released on the IFHA's YouTube channel, its website (www.ifhaonline.org), and its social media platforms. They will also be available as podcasts.

The first video, a panel discussion examining how to sustain the business of horse racing, as well as sports in general, in the midst of a pandemic and economic uncertainty, was released yesterday. The Paulick Report's summary and a link to the video is available here.

The next video/podcast will be sent out tomorrow, Oct. 7, and will feature a panel discussion focusing on adapting the broadcast, production, and media experience to a COVID-19 racing and sporting landscape.

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Deloitte Principals Deliver IFHA Keynote

The virtual International Conference of Horseracing Authorities continued on Tuesday with the delivery of the keynote address by Pete Giorgio and Alan Switzer from Deloitte.

Giorgio leads Deloitte’s U.S. sports practice and has co-authored a pair of reports concerning sports in the pandemic: Games without fans: how sports organizations can thrive now, and in the long term; and COVID-19 Outlooks for the Sports Industry.

Switzer is a director in the company’s sports business group and has worked extensively in horse racing for over 15 years.

Giorgio and Switzer discussed via video presentation Deloitte’s insights on the impact of COVID-19 on the global sports landscape, as well as ways in which sports organizations can adjust to the new landscape and how that advice can be tailored to racing organizations.

The post Deloitte Principals Deliver IFHA Keynote appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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Virtual International Conference Of Horseracing Authorities To Focus On COVID-19 Impact

In place of its traditional in-person meeting, the 54th International Conference of Horseracing Authorities, organized by the International Federation of Horseracing Authorities (IFHA), will be virtual in 2020. The conference is typically held in Paris, France, the day after the Qatar Prix de l'Arc de Triomphe (G1), but in light of the ongoing COVID-19 pandemic, it will instead be conducted as a series of videos released during the first two weeks of October.

The conference will feature a sequence of pre-recorded Zoom discussions with prominent racing executives, participants, and stakeholders who have been conducting horseracing during the pandemic as well as insights from other leading sports figures.

“While we will certainly miss having everyone in Paris this year, it was clear that the safest course of action was to host our annual conference virtually as a result of COVID-19,” said IFHA Chairman Louis Romanet. “The pandemic has affected every aspect of life, and we felt it was important to focus on it as the key topic for the conference in this unique year. We hope to return to our traditional format in 2021.”

The key note address will be delivered by Pete Giorgio and Alan Switzer from Deloitte, the largest global professional services network.

Giorgio, a principal with Deloitte Consulting LLP, leads the company's United States sports practice, serving multiple sports clients including the United States Golf Association, National Basketball Association (NBA), United States Tennis Association, and United States Olympic Committee.

He is the co-author of Deloitte's 2020 report Games without fans: How sports organizations can thrive now, and in the long term as well as the co-author of the April 2020 report Understanding the impact of COVID-19 on telecommunications, media, and entertainment organizations: Sports subsector.

Switzer is a director in the Sports Business Group, Deloitte's global centre of excellence in sport business. He has worked extensively in horseracing for over 15 years, including producing multiple Economic Impact studies on racing—notably in respective of British and Irish racing.

They will discuss the findings from Deloitte's research and experience into the impact of COVID-19 on the sports sector, including the practical steps that sports organizations can take to adapt to the “new normal”, opportunities arising from the challenging circumstances and how that advice can be tailored to horseracing organizations.

Additionally, Rishi Persad will moderate four panels featuring industry members from across the globe who will discuss the impact of the pandemic on horseracing both regionally and internationally. Sessions will examine sustaining the business of racing and sports in the midst of a global pandemic and economic uncertainty; adapting the broadcast, production, and media experience to a COVID-19 racing and sporting landscape; participating and working in racing during a global pandemic; and preparing for and sustaining racing post-COVID 19.

Among the panelists scheduled to take part are: Charlie Appleby (trainer), Victoria Carter (New Zealand Thoroughbred Racing), Stephen Cook (IMG), Francesca Cumani (ITV), Olivier Delloye (France Galop), William Derby (York Racecourse), Winfried Engelbrecht-Bresges (Hong Kong Jockey Club), Horacio Esposito (OSAF & Latin American Racing Channel), Drew Fleming (Breeders' Cup), Katherine Ford, (Equidia), Andrew Harding (Hong Kong Jockey Club), Rob Hyland (NBC Sports), Brian Kavanagh (Horse Racing Ireland), Ger Lyons (trainer), Annamarie Phelps (British Horseracing Authority), Zac Purton (jockey), Jason Richardson (Ch7/Racing.com), Shigeru Suzuki (Japan Racing Association), and Chris Waller (trainer).

The videos from the International Conference of Horseracing Authorities will be posted on the IFHA's website and social media platforms starting the 5th of October.

The first International Conference of Horseracing Authorities was organized and hosted by the Société d'Encouragement in Paris, France, on October 9, 1967. Since 1994, the annual conference has been organized by the International Federation of Horseracing Authorities at France Galop. In 2019, the conference convened delegates from more than 50 different countries with a number of other racing executives and media members in attendance.

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