HRI Partners With Aer Lingus College Football Classic For Three Years

Horse racing will become part of the annual celebration of American College Football in Ireland featuring a Stars and Stripes themed race night at Leopardstown Racecourse after a three-year partnership was announced between Horse Racing Ireland (HRI) and the Aer Lingus College Football Classic.

The 2023 edition of the Aer Lingus College Football Classic game, featuring Notre Dame versus Navy at a sold out Aviva Stadium on Saturday, Aug. 26, is estimated to be worth €147 million to the Irish economy. The Leopardstown race night is one of approximately 50 official events taking place in the week preceding the game and will be held on Aug. 24.

U.S.-based buyers spent €18.8 million on 142 Irish Thoroughbreds last year, an increase on €2.1 million on the previous year's value, and the 2022 sales figures represent a 55% increase over the course of the past five years, when just €8.5 million was spent in 2018. Ireland's public bloodstock sales were worth €538m last year, the second highest in the world.

Private sales of Irish bloodstock in 2022 were estimated to be worth around €120 million, according to the HRI-commissioned Deloitte report – Social and Economic Impact of Irish Thoroughbred Breeding & Racing 2023 which was published last month.  This places the total value of Irish bloodstock sales at €658m for last year. Over a quarter of all registered owners of Irish racehorses are based overseas and the US is home to approximately 20% (243) of these overseas owners making it the second largest overseas market for Irish racehorse ownership behind the UK.

Paul Dermody, CEO of HRI Racecourses and HRI Director of Commercial & Marketing, said, “The U.S. Bloodstock market is the biggest in the world, but the international reputation of Irish horse-breeding is driving significant interest from U.S. buyers and resulting in year-on-year growth in bloodstock sales to US buyers. The team at Irish Thoroughbred Marketing are doing a fantastic job in attracting US buyers to Ireland and growing that segment of the overseas buyer market in both public and private sales.

“The ties between Irish and US horseracing have never been stronger with a host of Irish-bred Grade I winners in the U.S. in 2022 and the likes of Joseph O'Brien being backed by U.S. investors to set up a satellite yard in Saratoga in New York.  HRI's partnership with the Aer Lingus College Football Classic will allow us to develop new avenues to connect with US buyers and further enhance our offering to US buyers.”

Tim Husbands, CEO Leopardstown Racecourse, said, “Leopardstown Racecourse and Aer Lingus College Football Classic have a mutual ambition to develop our respective sports by introducing new audiences. The creation of the Stars and Stripes Race Day is to develop a sporting event that celebrates the best Irish music, sport, and dancing with fun of an American tailgate party.”

Brendan Meehan, Commercial Director of ALCFC, said “Horseracing in Ireland is very popular and plays an important role in Irish–U.S. relations, so to have the Stars and Stripes race meeting in Leopardstown Racecourse on the Thursday evening before the game provides a wonderful opportunity for U.S. visitors to experience the fun, the ambiance and everything that Leopardstown has to offer.”

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Racing Welfare Partners With EPIC Risk Management

Racing Welfare has partnered with independent gambling harm minimisation consultancy, EPIC Risk Management. It is currently Safer Gambling week, a cross-industry initiative to promote safer gambling in the UK and Ireland. Epic Risk Management will be Racing Welfare's Safer Gambling Education Partner. The partnership will see EPIC's educational programme added to Racing Welfare's portfolio of support services.

Racing Welfare's Director of Welfare, Simone Sear, said, “Helping individuals struggling with addiction is a key part of the day-to-day work that we do here at Racing Welfare, as has been the case for many years. We know that gambling addiction often does not exist in isolation, and that it may be linked to other challenges such as substance abuse and mental ill-health.

“This partnership with EPIC signals our commitment to proactive and preventative action in the face of gambling addiction, as well as continuing to develop our support services to help those in the grip of an addiction.”

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Barberstown Castle Cements Partnership With Naas Racecourse

Barberstown Castle placed a winning bid of €8,000 to win the sponsorship of the G3 Poplar Square Chase at Naas Racecourse during The Coast To The Curragh Cycle last month, which raised money for Cancer Trials Ireland. Scheduled for Nov. 12, when National Hunt racing returns to Naas, the race has proven to be a popular early winter target. The Coast To The Curragh Charity Cycle was the brainchild of Gavin Lynch, who in thinking up the idea did so in memory of his mother Olive, who like Pat Smullen, fell victim to pancreatic cancer. Smullen raised over €2 million for Cancer Trials Ireland before his passing.

Amanda Torrens of Barberstown Castle said, “It was a great privilege for our team to be associated with the Pat Smullen Race Day in aid of Cancer Trials Ireland. It was an honour for Barberstown Castle to be involved in such a worthy cause by being able to support them in the amazing auction which raised vital funds for pancreatic cancer, treatment and research.

“This was a great opportunity for us to become involved with the prestigious Naas Racecourse and we hope this is the start of a long-running partnership.”

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NYRA and 1/ST CONTENT Sign 10-Year Partnership

NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, Inc. (NYRA), and 1/ST CONTENT have announced a 10-year partnership to expand distribution of North American horse racing content internationally. An integral part of the agreement calls for NCMS to acquire a significant equity position in TSG Global Wagering Solutions LLC (GWS), a subsidiary of 1/ST CONTENT responsible for the delivery of horse racing content to global markets.

“By joining 1/ST CONTENT and NCMS, two of the powerhouses in North American horse racing content, we are reinforcing to international operators that the continued investment and support for North American racing is the smart bet,” said Gregg Colvin, Chief Executive Officer of 1/ST CONTENT. “This agreement ensures that North American horse racing stakeholders are the primary beneficiaries of revenues generated through international wagering, further strengthening the domestic industry for the next generation of fan and bettor.”

The agreement furthers the cooperation of content rights, data, odds, and signals from a large number of racing venues. 1/ST CONTENT has a vast international distribution network and direct to home (DTH) rights in the United Kingdom, Ireland, Europe, Australia, New Zealand, and Africa, plus North American racetracks including 1/ST RACING's Gulfstream Park, Santa Anita Park, Golden Gate Fields, The Maryland Jockey Club at Laurel Park, and Pimlico Race Course; NYRA's Belmont Park, Aqueduct Racetrack, and Saratoga Race Course; and Del Mar, Keeneland, Tampa Bay Downs, and Woodbine.

“NCMS is pleased to expand on our strategic partnership with 1/ST CONTENT to further broaden the international reach of North American Thoroughbred racing,” said Tony Allevato, Chief Revenue Officer of NYRA. “Sports fans and bettors around the world can look forward to more coverage of top-quality racing than ever before.”

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