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Caesars Racebook App Live in Florida and Ohio

Caesars Sportsbook and NYRA Bets, which together announced in March a new horse racing account wagering app, have officially launched the Caesars Racebook App in both Florida and Ohio. Additional states are slated to be added throughout the year.

Now available for download on iOS, Caesars Racebook utilizes the NYRA Bets platform providing bettors with pari-mutuel wagering on premier racing content from more than 250 tracks around the world. New customers registering for Caesars Racebook will be eligible for a 100% first deposit match up to $500.

“The new Caesars Racebook app, which utilizes the NYRA Bets interface and technology, will expand access to world-class horse racing now and in the future,” said Matt Feig, General Manager of NYRA Bets. “The partnership between NYRA Bets and Caesars is a win for horse racing, its stakeholders, and countless racetracks around the world.”

The launch of Caesars Racebook is another step in the partnership between NYRA Bets and Caesars Sportsbook. In January, the two unveiled a partnership establishing Caesars as an official sports betting marketing partner in New York and the title sponsor of the NYRA Turf Triple Series at Belmont Park and Saratoga Race Course.

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Caesars Launching Racebook App in Partnership With NYRA

Caesars Sportsbook, in partnership with NYRA Bets, is launching a new horse racing account wagering app, Caesars Racebook, Caesars and the New York Racing Association announced Thursday. Available for download this spring, Caesars Racebook will utilize the NYRA Bets platform to provide bettors with pari-mutuel wagering services on premier horse racing content from more than 250 tracks around the world.

Caesars Racebook will offer wagering on marquee horse racing events in the United States, as well as on international tracks. The new app will also offer players all the additional benefits of NYRA Bets, including race replays, handicapping insights and more.

“Following our successful rollout of Caesars Sportsbook, we're delighted to launch Caesars Racebook in partnership with NYRA Bets,” said Dan Shapiro, Senior Vice President and Chief Development Officer of Caesars Digital. “NYRA conducts world-class horse racing and NYRA Bets has access to the best horse racing content from around the world, including from Caesars-operated racetracks. We're proud to support the horse racing industry while introducing the new Caesars Racebook app and Caesars Rewards to horse racing bettors.”

NYRA Bets, the fastest-growing national advance deposit wagering platform, is available in 30 states and continues to expand its reach and customer base throughout the country. “NYRA considers it a core responsibility to grow the sport by increasing consumer access to world-class horse racing both in New York and around the country,” said Dave O'Rourke, NYRA President & CEO. “Pairing the world-renowned Caesars brand with the rapidly growing NYRA Bets wagering platform is an ideal way to launch Caesars Racebook, which will soon deliver all the NYRA Bets tools and advantages to the Caesars customer base.”

Horse racing and sports fans across the country will soon be able to download the Caesars Racebook app on iOS or Android. Similar to the Caesars Sportsbook app, every wager placed on Caesars Racebook will earn Caesars Rewards.

The post Caesars Launching Racebook App in Partnership With NYRA appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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FOX Sports and NYRA Reach Exclusive Belmont Stakes Deal

The New York Racing Association, Inc. (NYRA) and FOX Sports have reached an agreement with the latter acquiring exclusive media rights for the GI Belmont Stakes, beginning in 2023. The eight-year agreement runs through 2030 and includes the entire Belmont Stakes Racing Festival, which is the multi-day event of top races preceding the Belmont S., as well as a new title sponsorship deal which grants NYRA Bets the title sponsorship to the Belmont S.

“FOX Sports has quickly become the year-round home of the finest Thoroughbred racing in the country,” said Dave O'Rourke, NYRA President & CEO. “Their commitment to presenting innovative and informative coverage has had an enormous impact on reaching new fans and enhancing overall interest in the sport. That's why NYRA is so pleased to expand our partnership to now include the Belmont Stakes on FOX for many years to come.”

Michael Mulvihill, FOX Sports Executive Vice President, Head of Strategy and Analytics, said that acquiring the media rights to the Belmont was a perfect fit for a network that has embraced horse racing and seeks to expand its presence in the gaming market. Fox has an ownership stake in NYRA Bets.

“There are two primary reasons for this,” he said. “The first and simplest is that we are obviously a premium live sports brand. That's what we build our business on. Any time we have an opportunity to add something that is a championship event that's known to not just horseplayers but to every American sports fan, it just fits in with what we want our identify to be. We want to be a leader in live sports event programming. That's the most basic attraction to us.

“Alongside that, is the fact that we like to believe we are evolving from being purely a media content company into being more of a content and gaming company. Our Fox Bet brand is an important part of that. The relationship we have with NYRA and the partnership we have with NYRA Bets is a very important part of that. To be able to add the Belmont Stakes and see that as an engine to the continued growth of NYRA Bets is part of our continuing evolution into more of a gaming company.”

Mulvihill said that Fox's Belmont coverage will be more geared toward the horseplayer than what has been a typical broadcast of a Triple Crown event.

“We are going to be a little more willing to acknowledge that wagering is the lifeblood of the sport,” he said. “We want to put a product on the air that appeals to the people who are playing the races regularly.”

NYRA and FOX Sports began their collaboration with Saratoga Live in 2016 at Saratoga Race Course with 80 hours of live coverage on FOX Sports 2. That coincided with the national launch of NYRA Bets, NYRA's mobile wagering platform now available in more than 30 states. The total coverage of horse racing on FOX Sports has grown every year since the partnership began, eclipsing 700 hours in 2020. FOX Sports became the national television home for Belmont Park in 2019, began televising the GI Runhappy Travers to a national audience on the FOX broadcast network, also in 2019, and expanded the partnership with NYRA in March 2021 with a landmark media rights agreement. The latter agreement provides a FOX Sports subsidiary with an option to increase its current 25% equity interest in NYRA Bets.

“I don't agree at all that the sport isn't doing well,” Mulvihill said. “If you look at national handle figures for the year that just concluded nationwide betting is at a 12-year high. I don't know how many sports have key business metrics that are hitting 12-year highs right now.”

The Belmont S., the final jewel of the Triple Crown, was previously shown on NBC from 2001-05, ABC/ESPN from 2006-10, and on NBC from 2011, where it will be again shown in 2022 before moving to FOX Sports.

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FOX Sports Acquires Belmont Stakes Media Rights Through 2030

FOX Sports and the New York Racing Association, Inc. (NYRA) further cement their relationship today by announcing an historic deal in which FOX Sports acquires the exclusive media rights for the Belmont Stakes, the final jewel of Thoroughbred racing's Triple Crown series.

The eight-year agreement, which starts in 2023, is inclusive of the entire Belmont Stakes Racing Festival, the multi-day event preceding the Belmont Stakes comprised of dozens of elite Thoroughbred races.

Additionally, the new deal grants NYRA Bets the title sponsorship to the Belmont Stakes. With this deal, the NYRA Bets Belmont Stakes becomes the most prestigious American sports event to be sponsored by a gaming brand.

NYRA Bets is an advance deposit wagering business currently operating in more than 30 states, and majority-owned by NYRA with FOX Corp. holding a minority interest.

“From Secretariat to American Pharoah, the Belmont Stakes has been racing's greatest test of the champion, and we couldn't be prouder to bring it to FOX Sports,” said Michael Mulvihill, FOX Sports Executive Vice President, Head of Strategy and Analytics. “The Belmont enhances FOX's status as the industry leader in live events and is an important step in our evolution as a media and gaming brand.”

“FOX Sports has quickly become the year-round home of the finest thoroughbred racing in the country,” said Dave O'Rourke, NYRA President & CEO. “Their commitment to presenting innovative and informative coverage has had an enormous impact on reaching new fans and enhancing overall interest in the sport. That's why NYRA is so pleased to expand our partnership to now include the Belmont Stakes on FOX for many years to come.”

An American tradition inaugurated in 1867 at Jerome Park Racetrack and moved in 1905 to its now familiar home at Belmont Park, the Belmont Stakes has provided fans with some of the most exciting moments in sports history. From Secretariat's spellbinding 31-length victory in 1973 to American Pharoah successfully ending a 37-year Triple Crown drought in 2015, the Belmont Stakes is engrained in the consciousness of sports fans around the world.

NYRA and FOX Sports began their collaboration with Saratoga Live in 2016 at historic Saratoga Race Course. The critically acclaimed show, broadcast daily from the grounds of Saratoga, aired 80 hours of live coverage on FS2 and coincided with the national launch of NYRA Bets, NYRA's mobile wagering platform now available in more than 30 states. FOX Sports' total coverage of horse racing has grown every year since the partnership began, eclipsing 700 hours in 2020.

In 2019, FOX Sports became the national television home for Belmont Park, airing live coverage of nearly every race day throughout the fall and spring/summer racing seasons. That same year, the brand furthered its commitment to the sport by televising the Runhappy Travers to a national audience on the FOX broadcast network (FOX) for the first time in network history. Following its successful presentation, the Travers returned to FOX in 2020 and 2021.

In March of 2021, NYRA and FOX Sports expanded their partnership through a landmark media rights agreement. That agreement extended FOX Sports' television rights with NYRA through 2030 and further expanded exclusivity for daily racing at Belmont Park and Saratoga Race Course. It also ensured that the Travers will remain on FOX through 2030.

The agreement announced in March provides a FOX Sports subsidiary with a future opportunity to increase its current 25 percent equity interest in NYRA Bets. Driven by a dramatic expansion in live television coverage on FOX Sports, NYRA Bets generated $250 million in wagering handle in 2021 and $225 million in wagering handle in 2020, a more than 100 percent increase compared to 2019.

The post FOX Sports Acquires Belmont Stakes Media Rights Through 2030 appeared first on Horse Racing News | Paulick Report.

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