The 2020 Freshman Sire Yearbook: Sons Of Uncle Mo Carry On Fast-Starting Tradition

Every freshman sire class has its own story.

In 2019, the narrative centered around how an extremely deep class would stack up against the imposing first book of the first Triple Crown winner in decades, American Pharoah. The year before that, it was a battle of philosophies between Spendthrift Farm sires, with eventual victor Cross Traffic and his champion Jaywalk duking it out against Goldencents' broad army of runners.

The story of the 2020 freshman sire class will be remembered for a horse that debuted at stud nearly a decade ago: Uncle Mo.

After Uncle Mo's own initial crop of runners set records for freshman-sired earnings, his first sons from that crop have carried the momentum into the next generation with aplomb, and in different ways.

Nyquist, who brought home a classic, a Breeders' Cup win and an Eclipse Award for his sire, did it the conventional way, getting runners at the highest level, as he was expected to do. Laoban did it the unconventional way, getting enough graded stakes winners to merit being moved from New York to Kentucky. Outwork, Uncle Mo's very first starter and winner, did it with numbers, piling horses into starting gates and winner's circles.

Of course, sons of Uncle Mo weren't the only ones that had big debuts in 2020. Here is a look back at all the stallions who made a mark last year, and hopefully set themselves up for long careers at stud.

Highest Progeny Earnings, Most Grade 1 Winners, Highest-Earning Individual Runner: Nyquist
Uncle Mo x Seeking Gabrielle, by Forestry
Standing at Darley America
2021 Fee: $75,000
Progeny Earnings: $2,424,083
Leading Earner: Vequist – $1,235,500

Much like Uncle Mo, champion Nyquist got the job done in a big way with his debut crop of juveniles.

The Darley America resident hit just about every quality benchmark one would like to see with his first runners, chief among them being a Breeders' Cup score by Vequist in the Juvenile Fillies. That win gave Nyquist an insurmountable lead in the earnings race among freshman sires, and secured Vequist's spot as the highest-earning freshman-sired runner for 2020.

While Vequist's Breeders' Cup victory held the wheel for much her sire's cumulative success last year, it was anything but a fluke for the filly. She kicked off a giant September for Nyquist, who had the winner and third-place finisher in the G1 Spinaway Stakes at Saratoga, in Vequist and Lady Lilly, respectively. The month ended with Nyquist notching his class-leading second Grade 1 winner when Gretzky the Great took the G1 Summer Stakes at Woodbine, giving the sire wins at the highest level over both dirt and turf.

Nyquist's success at the top of these lists was more than enough to establish Uncle Mo's credentials as a current and future sire of sires, but that notion is driven home by the stallions that fill out the podium. In all three categories that Nyquist led by himself, fellow Uncle Mo stallion Laoban finished third or better. They are joined by Outwork, who had the second-highest-earning freshman-sired runner of 2020 in Grade 1-placed stakes winner Outadore.

Honorable Mentions (Progeny Earnings)
– Laoban (Sequel New York to WinStar Farm):
– Not This Time (Taylor Made Stallions):

Honorable Mentions (Grade 1 Winners)
– Laoban (Sequel New York to WinStar Farm): One G1 Winner
– Not This Time (Taylor Made Stallions): One G1 Winner

Honorable Mention (Highest-Earning Individual Runners)
– Outwork (WinStar Farm): Outadore – $430,100
– Laoban (Sequel New York to WinStar Farm): Simply Ravishing – $414,200

Most Winners, Most Progeny Wins: Not This Time
Giant's Causeway x Miss Macy Sue, by Trippi
Standing at Taylor Made Stallions
2021 Fee: $40,000
2020 Winners: 28
2020 Wins: 34

Not This Time made a big splash in the freshman sire pool when Princess Noor brought $1.35 million at last year's reconfigured Ocala Breeders' Sales Co. June 2-Year-Olds In Training Sale, and the filly's Grade 1-winning campaign helped propel her sire to the upper echelon of his class. However, it was the rank-and-file that truly gave the sire his foundation.

Despite being tied for the fourth-most starters among North America's freshman sires (he had 54, while leader Exaggerator had 69), Not This Time's 28 winners was nine more than next-closest Outwork and Upstart, each with 19. Similarly, the 34 wins his runners racked up last year was comfortably ahead of the tie for second between Nyquist and Upstart with 21.

Filling out the ranks below Princess Noor were stakes winners Dirty Dangle and Vacay, as well as Grade 3-placed Hopeful Princess and Time Goes On.

Honorable Mentions – Winners
– Outwork (WinStar Farm): 19 winners
– Upstart (Airdrie Stud): 19 winners

Honorable Mentions – Progeny Wins
– Nyquist (Darley America): 21 wins
– Upstart (Airdrie Stud): 21 wins

Most Graded Stakes Winners: Nyquist and Laoban

Nyquist
Uncle Mo x Seeking Gabrielle, by Forestry
Standing at Darley America
2021 Fee: $75,000
Graded Winners: Vequist and Gretzky the Great

Laoban
Uncle Mo x Chattertown, by Speightstown
Standing at WinStar Farm (formerly at Sequel New York)
2021 Fee: $25,000
Graded Winners: Simply Ravishing and Keepmeinmind

Again, Uncle Mo's hoofprints can be found all over the top of the freshman sire ranks.

We've already touched off on Nyquist's high-end achievements, spearheaded by Grade 1 winners Vequist and Gretzky the Great. Both horses could realistically end the year as champions in their respective divisions: Vequist with the Eclipse Award as champion 2-year-old female, and Gretzky the Great with the Sovereign Award as Canada's champion 2-year-old male.

Laoban earned his spot on the podium with Simply Ravishing, winner of the Grade 1 Alcibiades Stakes, and with Keepmeinmind in the G2 Kentucky Jockey Club Stakes.

Honorable Mentions (All With One Graded Stakes Winner):
– Not This Time (Taylor Made Stallions)
Frosted (Darley America)
Brody's Cause (Spendthrift Farm)
Hit It a Bomb (Spendthrift Farm)

Value Play: Upstart
Flatter x Party Silks, by Touch Fold
Standing at Airdrie Stud
2021 Stud Fee: $10,000

Airdrie Stud traditionally hasn't let the allure of a first-crop stallion cloud its judgment when it comes to setting the stud fee for their inaugural season. That philosophy rewarded a lot of breeders with Upstart, who entered stud in 2017 with an advertised fee of $10,000.

That started in the sale ring, where Upstart's first yearlings averaged $61,898 in 2019. That's a healthy return on investment, but for those who like to swing for the fences, Upstart had 14 yearlings bring $100,000, led by a colt who brought $510,000 at the Fasig-Tipton Saratoga sale.

Upstart's 2-year-olds performed respectably as well. Even through the uncertainty of the 2020 juvenile auction calendar, his first juveniles averaged $104,400 from 25 sold, headed up by a $600,000 colt at the OBS March sale.

Upstart continued to reward his investors once his first foals hit the racetrack, tying for the second-most winners and wins in his class. Many young sires pick up bulk numbers like that by scattering maiden winners around the map, but Upstart made a splash on the highest level with multiple Grade 1-placed Reinvestment Risk, who competed in last year's Breeders' Cup Juvenile.

Elsewhere, the stallion was represented by Upstriker, who just missed Grade 1 black type when he finished fourth in the G1 Breeders' Futurity at Keeneland after a five-length first-out score at Ellis Park. Also in that race was fifth-place Founder, who won on debut in Saratoga.

From a relatively low entry price, Upstart has proven he can get a horse into the winner's circle just about anywhere. The stallion himself only got better as he got older, so that bodes well for his runners as they enter deeper water.

Regional Standout: Laoban
Uncle Mo x Chattertown, by Speightstown
Standing at WinStar Farm (formerly at Sequel New York)
2021 Fee: $25,000

There was only going to be one answer here. Laoban's rapid ascent to one of the top freshman sires in his class earned him a ticket south from Sequel New York to WinStar Farm for the upcoming breeding season.

The son of Uncle Mo's ability to move up his mares was apparent as early as last year's Saratoga meet, when Simply Ravishing won the P. G. Johnson Stakes and Ava's Grace finished third in the G2 Adirondack Stakes.

Laoban's unforgettable fall season was highlighted by a showcase weekend at Keeneland, in which Simply Ravishing took the G1 Alcibiades Stakes and Keepmeinmind finished second in the G1 Breeders' Futurity. The latter went on to win the G2 Kentucky Jockey Club Stakes at Churchill Downs a month later.

He tied for the most graded stakes winners in his freshman class, and he finished third or better by progeny earnings, Grade 1 winners, and highest-earning individual runner. He'll have three more New York-sired crops before we see runners on the track that were conceived by breeders who knew what they've really got with Laoban, but a start like his offers nothing but blue sky for his future at stud, regardless of where he's standing.

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In Stakes Debut, Secret Love Posts $28 Upset In Franklin Square

Secret Love handled her first stakes appearance – and first start on an off track – with a strong stretch-drive move, with the field's longest shot outkicking 3-5 favorite Laobanonaprayer by 1 1/2 lengths to capture Saturday's $100,000 Franklin Square for New York-bred 3-year-old fillies at Aqueduct Racetrack in Ozone Park, N.Y.

Owned by Nedlaw Stable and Tobey Morton, Secret Love won her debut in September going six furlongs at Belmont Park. After running second at the same distance on December 20 at the Big A, trainer John Kimmel moved the Not This Time filly up in class in the seventh running of the 6 ½-furlong Franklin Square.

She responded by tracking in second position behind pacesetter Rossa Veloce, who led the five-horse field through the opening quarter-mile in 22.76 seconds and the half in 46.68 on the muddy and sealed main track.

Jockey Pablo Morales kept her forwardly placed out of the turn with plenty in reserve, as she easily overtook a fading Rossa Veloce from the outside at the top of the stretch. Morales, utilizing left-handed encouragement, repelled Laobanonaprayer's late outside bid, hitting the wire in 1:19.86.

“She came to run,” said Morales, who won his first stakes at the Big A since Great Intentions in the 2006 Flip's Pleasure. “They gave me a lot of confidence in her. They told me to have her forwardly placed because they thought she was going to run big. I pretty much followed instructions and came out of there running. Once the other horse made the lead, I just sat second the whole way around there. She gave me a nice kick down the lane and I thought it was good enough to win and she sure did.

“I knew everybody was right there,” he added. “I knew it was a competitive field and I wasn't going to draw off in hand and I would have to keep on riding. She dug in hard and I knew with the run she gave me, she was going to be tough to pass.”

Off at 13-1, Secret Love paid $28 on a $2 win wager. Bred by Sequel Stallions NY and Stonestreet Thoroughbred Holdings, Secret Love more than doubled her career earnings to $98,000. She was purchased for $270,000 at the 2020 OBS July 2-year-Old Horses of Racing Age Sale.

Kimmel said Secret Love had been working with fellow New York-bred sophomore Frost Me, who won an optimal claimer event on January 8 at Aqueduct.

“The filly broke her maiden very impressively but she lost a shoe and grabbed her quarter and that's why she missed the next 90 days,” Kimmel said about the break between her first and second starts. “We came back and ran her in an 'a other than' off a long layoff and I think she needed that race. She had a couple breezes after that race and was breezing extremely well and outworking Frost Me. Today, they kind of overlooked her and sent her off at a generous 13-1.”

Kimmel said he was impressed with Secret Love's sophomore bow and could run next in the $100,000 Maddie May for state-breds going one mile on February 20 at Aqueduct, along with stablemate Frost Me.

“He [Morales] got her off the inside and he did a very nice job,” Kimmel said. “Laobanonaprayer is a proven horse and a very nice filly. I thought our filly did very well. The pace was very quick up front and she held on. Maybe the track helped her as it might have been tough to make any big closing moves today.”

Laobanonaprayer, who entered with stakes wins in her last two starts, edged Vacay by a neck for second. The Daniel Velazquez trainee is 2-2-1 in five career starts.

“I never had the horse today,” said Laobannaprayer's jockey Kendrick Carmouche. “She missed some training at Parx and you've got to be ready when you come to New York. He [trainer Daniel Velazquez] thought he had the best horse and could still win. The filly still tried.”

Rossa Veloce and A Life That's Good completed the order of finish. Caramocha was scratched.

Live racing resumes Sunday at Aqueduct with a nine-race card headlined by the $100,000 Ladies Handicap for fillies and mares 4-years-old and up going 1 1/8 miles in Race 8. First post is 12:20 p.m. Eastern.

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Kentucky Sires for 2021: First Sophomores–Part I

The stallions we reach today are the first actually to have given some initial clue as to their ability to replicate those assets that earned them a place at stud. True, only their most precocious stock have so far tested the water and it should be obvious that limited conclusions can be drawn from so small a sample of their work. But we know the apathy of commercial breeders about producing racehorses. So long as they maximize their value as yearlings, the rest is gravy. That’s why they get behind stallions yet to expose the flimsy parapets of marketing to the unsparing fire of the racetrack.

This lot, in contrast, will have a fourth crop of juveniles on the track by the time yearlings conceived this spring come under the hammer. As we remarked in the last installment of the series, you’d like to think that would sooner be considered an advantage. But we’ve pondered this whole situation often enough, and will spare you another sermon. For present purposes, we must simply note how candidly the commercial market admits its fickleness. All you have to do is measure the losses registered by nearly all stallions between their first and second crop of yearlings–very often, even when their first runners have excelled.

Sometimes a stallion isn’t permitted even a fleeting chance to show what his stock might do on the track. In this intake California Chrome (Lucky Pulpit) found so little sales traction with his first crop that he was exported before he had a single runner. The way he promptly collapsed in the yearling averages, from fifth with his first crop to 21st this time round, shows how artificially we glaze even so narrow a window for the making of a stallion’s reputation. A lot of the time, clearly, everything depends on enough people feeling invested in propping up an unproven brand. (Nor is it just the stallion farms themselves. We in the media are as guilty as anyone, always lavishing the oxygen of publicity on “exciting” new sires).

In this particular cycle, the decline in the value of a second crop has been steepened by the intervention of a pandemic. But we shouldn’t flatter ourselves that things are usually much different.

Even in so jittery a marketplace, it’s nuts that Not This Time should be unique in Kentucky, in this group, in having advanced the value of his second crop. There are only two explanations for this. One is that every single other stallion must be pronounced an overnight failure. The other is that first-crop yearlings are ludicrously overvalued.

Certainly it’s not hard to identify the winners and losers from these opening skirmishes. When their first crop came under the hammer, in 2019, Runhappy was second in the yearling averages and Not This Time 10th. This time round, their places were precisely transposed.

Obviously they experienced contrasting fortunes with their first runners. But we should remember that the yearling sales remain very unfocused. A lot of people crave social media buzz for sprint winners at Keeneland in April, and that may be useful at Fasig-Tipton in July. But the freshmen’s championship continues to develop through the year. With so much juvenile prize money loaded into later races, often round a second turn, it ends up being a pretty valid signpost.

In the preceding intake, for instance, American Pharoah and Constitution finished first and second as freshmen, and again with their second crop. On the other hand, their class also included Daredevil, who has made his famous leap from 17th to fourth. So there will be bargains to be found, above all in a year when cuts are being made across the roster.

Because even a yearling by champion freshman NYQUIST (Uncle Mo–Seeking Gabrielle by Forestry) was worth less in 2020 than its predecessor in 2019, his average slipping from $236,318 to $165,773 (still top of the class). Okay, so his principal earner Vequist didn’t bank her GI Breeders’ Cup Juvenile Fillies earnings until after the yearling sales, but that does just show how weirdly the business functions.

Nyquist himself, of course, sealed Uncle Mo’s freshman laurels by emulating his championship success at the same meeting. At that stage–having received the customary, consecutive fee cuts as his first crop neared the track–Uncle Mo was promptly able to triple his fee to $75,000. Now, with three sons in the top four of the freshman’s table, he looks a bona fide elite stallion at $175,000.

How far will Nyquist follow in his sire’s path? Well, Darley has duly hiked him to $75,000 for 2021, albeit having in his case hitherto maintained his opening fee of $40,000. He stands on a very different farm from his sire, and there was a corresponding difference in his initial footprint. Uncle Mo had no fewer than 73 juvenile starters in his debut crop, of which 28 won. With 17 winners from 45 starters, Nyquist’s ratio was virtually identical. But what has set Uncle Mo apart is his ability to maintain percentages, in quality, along with all his quantity. He had seven black-type winners that first campaign, compared with two for Nyquist in 2020. Nonetheless Nyquist made sure of a bull’s-eye with both that managed to hit the stakes board, so matching his sire by immediately coming up with two elite winners. The other is Gretzky The Great, who won a Canadian Grade I on turf.

Now his sophomores must consolidate. On the track, Nyquist did so in the ultimate fashion by winning the GI Kentucky Derby–in contrast to his sire, who left his stamina unproven in a fitful campaign at three–albeit subsequently losing his way. The graded stakes quality around his second dam is largely in juvenile racing, but Nyquist is out a half-sister to the mother of a very durable type in GI Met Mile winner Sahara Sky (Pleasant Tap); and three other siblings managed 203 starts between them!

The shape of Nyquist’s family will appeal to anyone inclined to keep a filly, too. His first two dams are by noted broodmare sires in Forestry and Seeking The Gold, whose pedigrees are knotted together by a name to conjure with in Sequence. She is Forestry’s fourth dam, as well as the granddam of Seeking The Gold’s sire Mr. Prospector.

Nyquist is not going to lose momentum, with a fourth book in the 150s behind him, but nor can he afford to do so at his new fee. It’ll be interesting to see how he goes at the 2-year-old sales, too, as he was rather a disappointment last time round. Darley is trumpeting comparisons not just to Uncle Mo, but to Danzig and Tapit, who likewise immediately found two Grade I winners, including at the Breeders’ Cup. But let’s not get carried away. From only 13 starters in 1984, Danzig had 11 winners, nine stakes horses and three Grade I winners, including the champion juvenile colt. Two of them made in the podium in the Derby the following May, as well, so let’s just see how we go from here!

Fee hikes naturally make the value “podium” less accessible and it feels difficult to keep NOT THIS TIME (Giant’s Causeway–Miss Macy Sue by Trippi) up there after his spectacular vindication of “gold” at $12,500 a year ago. Taylor Made has hoisted him to $40,000 for 2021 after he broke the Uncle Mo-nopoly at the top of the freshmen’s table, third by prize money, but clear top by winners with no fewer than 28 from just 54 starters. Matching Uncle Mo’s tally, in fact, which we just noted required 73 starters.

As already remarked, Not This Time bucked the trend by improving the value of his stock between first and second crops: 47 yearlings sold, from 59 into the ring, achieved an average of $113,822–exceeded only by Nyquist, and up from $67,352 for his 63 sales of 90 offered in his first crop.

His flagbearer was the charismatic Princess Noor, the $1.35 million OBS April stunner sadly retired with a soft-tissue injury after a thrilling opening streak on the West Coast: a ‘TDN Rising Star’-worthy maiden, the GI Del Mar Debutante and GII Chandelier.

Not This Time himself was also unable to draw as a sophomore on the Classic influences pervading his pedigree, derailed after closing to a neck of champion Classic Empire (Pioneerof The Nile) in the GI Breeders’ Cup Juvenile S. But you know that a horse with a page and physique like this could only have maintained his progress on the Triple Crown trail. Indeed, he must be as precocious a juvenile as served his great sire.

A brief lull in traffic should be lucrative for those who kept the faith: 159 mares took advantage of last year’s reduction, following opening books of 145, 129 and 87. (Don’t tell me there are people out there actually reading this stuff!) The new fee puts Not This Time under a different kind of pressure, but there can’t be a young stallion out there so eligible to rise to the challenge: his Breeders’ Cup-placed dam has also, of course, given us Liam’s Map (Unbridled’s Song); while her mother, in turn, owed both sire and grand-dam to Dr Fager’s champion half-sister Ta Wee.

Bottom line is that it may feel tough to pay three times last year’s fee, but at least we know that Not This Time produces runners. If you pay as much or more for any of the stallions previously appraised in this series, your priority can only be the sales ring rather than the racetrack. And Not This Time now has both of those bases covered.

The shock runner-up in the freshmen’s championship, dividing Nyquist and Not This Time, was LAOBAN (Uncle Mo–Chattertown by Speightstown), who has been drafted onto the WinStar roster at $25,000 after starting his career in New York at $7,500.

His 13 winners from 36 starters included five black-type horses, notably fairytale GI Alcibiades winner Simply Ravishing and GII Kentucky Jockey Club S. winner Keepmeinmind, wh placed at the Breeders’ Cup as a maiden. That was straight out of his sire’s playbook. Laoban’s only win, after repeatedly picking up scraps in other good races, was when appearing to steal the GII Jim Dandy on the lead at 27-1.

As such, nobody could sensibly propose that Laoban hinted at elite caliber on the track and for now it all feels a little baffling. But his second dam was a very productive juvenile in Florida-bred sprints, while her sister produced hard-knocking Grade I winner I’m A Chatterbox (Munnings). And Laoban has already had an 11-length debut winner at Aqueduct (NY-breds) since the turn of the year, so maybe he’s a genuine freak. He’s been priced strictly for believers, but he’s the only New York stallion to sire a Grade I winner at the first attempt and partnership support at his new base will no doubt send his numbers rocketing.

In the meantime he has a solid enough base in the Empire State, having followed a debut book of 122 with 91, 72 and 67 mares. If he keeps going, those should yield some good paydays. His first crop had sold respectably (27 of 43 at $30,537) while no fewer than 20 of 21 yearlings were processed this time round, with the news out, at $35,656.

The third son of Uncle Mo to assist his habit of making a flying start-as runner, sire and now sire of sires–was already at WinStar. Indeed, OUTWORK (Uncle Mo–Nonna Mia by Empire Maker) had carried his sire’s standard as the first winner of his first crop, over 4.5 furlongs at Keeneland in April. That proved to be Outwork’s only juvenile start and he disappeared for good after the Derby, but only after stretching out to win the GI Wood Memorial.

That looked a porous race for the level and a better guide to his merit is the way he had made Destin (Giant’s Causeway) work for the GII Tampa Bay Derby. But his eligibility for stud was underpinned by his dam, a Grade I-placed three-parts sister to a flourishing young stallion in Cairo Prince (Pioneerof The Nile).

Sure enough, Outwork has started very well with 19 winners from 48 starters including two at stakes level. (One of these, Outadore, then ran third in the GI Breeders’ Cup Juvenile Turf). As such, he is a good example of the nonsensical behavior of purchasers. His first crop of yearlings averaged $84,234 (for 66 sold of a bumper 88 offering). While managing fourth in the freshmen’s table, however, he saw his second crop halved in value for a yield of $39,987, albeit for a good ratio of 41 sales from 50.

While again making allowances for its depressed condition this year, that’s a fairly dismal commentary on the infidelity of the commercial market. Auspiciously, however, the word was out sufficiently last winter for his book to soar back to 160, having opened with 168, 137 and 102, so it looks as though his true reward can be a sustainable stud career. He duly holds his fee at $15,000.

Darley hosted both the most expensive stallions in this intake. But whereas Nyquist has been hiked from $40,000 to $75,000, FROSTED (Tapit–Fast Cookie by Deputy Minister) has taken consecutive cuts from $50,000, to $40,000 last year and now to $25,000.

Doubtless that partly reflects the deep freeze in the wider economy, which in turn contributed to a relatively trying time at the sales for Frosted’s second crop. His first yearlings had certainly worked that big opening fee very efficiently, 67 sales (of 94 offered) realizing $223,365, but this time round–between the pandemic and the infantile attention span of the market–he sank to $67,371 for 52 sales (74 into the ring).

In the meantime, however, his 2-year-olds had actually sold at a parallel rate and in a far higher ratio than those of his flourishing studmate Nyquist. And that endorsement of his stock’s athleticism was followed by a perfectly respectable start on the track, fifth in the prize money table with 16 scorers from 58 starters headed by GII Golden Rod winner and ‘TDN Rising Star’ Travel Column. It was as a 4-year-old, after all, that Frosted posted his signature 123 Beyer explosion in the GI Met Mile–albeit he had come to hand early enough to win the Wood Memorial on his way to a supporting role in two legs of the Triple Crown won by American Pharoah (Pioneerof The Nile), while arguably often stretching beyond his optimal distance.

Expect his first sophomores to give Frosted new momentum. Already since the turn of the year he has had a third graded stakes player, and he has that solid genetic bedrock too: his dam is a Grade II-winning half-sister by broodmare sire icon Deputy Minister to the same farm’s under-rated sire Midshipman (Unbridled’s Song). There will be no breaks in the action, as he received 157 guests last spring after opening books of 156, 152 and 144. The bottom line is that Frosted is no less eligible to excel now than when he started, but you can get to him at half the fee.

The most conspicuous hit in this intake has been taken by RUNHAPPY (Super Saver–Bella Jolie by Broken Vow), down to $10,000 from $25,000 at Claiborne. His has been a bewildering tale, to this point. He made a sensational sales debut, finding a new home for as many as 59 of the 68 yearlings into the ring from his first crop at a fantastic yield of $227,000. He also had a $475,000 2-year-old in a tricky market at OBS March. But then things went uncomfortably quiet.

He did eventually muster nine juvenile winners from 40 starters, albeit without a single stakes placing. The vendors of 66 members of Runhappy’s second crop, who must have been congratulating themselves on their foresight last winter, were duly dismayed to sell 45 at just $35,760.

Hardly what was bargained for, given that Runhappy’s forte was pure speed–as measured by a stakes record in the GI King’s Bishop and a track record in the GI Breeders’ Cup Sprint. Admittedly there is limited depth to his family, but maybe patience will be rewarded. Though Runhappy was an eight-length debut winner at two, that wasn’t until Dec. 28. We should also remember how freakish his speed appeared, in the son of a Derby winner who was himself out of an A.P. Indy mare, so perhaps Runhappy’s stock will only really begin to smile as sophomores.

Certainly breeders have been given every incentive to keep the faith, at the new fee. And we wish the horse well, in principle, because his brilliant sales debut surely owed something to the restraint governing his opening books (all four in the 120s) and so reminded everyone that there’s nothing remotely “commercial” about the industrial numbers thrown at new sires elsewhere.

The concluding part of this instalment in our series will appear in Tuesday’s edition, featuring the likes of, among others, Upstart, Speightster, Air Force Blue, Exaggerator, Tourist, Flintshire and Brody’s Cause, along with our “value podium.”

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More Than Ready Filly Tops Keeneland December Digital Sale

Felicita (More Than Ready), an unraced 4-year-old half-sister to Grade I-winning juvenile and Dayoutoftheoffice (Into Mischief), topped Tuesday’s Keeneland December Digital Sale when hammering for $250,000 to Jon Clay’s Alpha Delta Stables. The auction, Keeneland’s third foray into the nascent online sale marketplace after its June Online Select Horses of Racing Age Sale and October Digital Sale, was seen by leading consignors as a clear improvement while still having kinks that need ironing out as the sector evolves.

The one-day sale grossed $508,000 for 15 lots, for an average of $33,867 and a median of $11,000. Overall, 69 lots were available for bidding from an original catalog of 79 horses.

Consigned by Taylor Made Sales Agency, Felicita was a $10,000 purchase by Harris Farms last fall at Keeneland November and received a major pedigree update this year when Dayoutoftheoffice streaked to convincing victories in the GIII Schuylerville S. and GI Frizette S. before running second in the GI Breeders’ Cup Juvenile Fillies. She was offered in foal to Taylor Made’s leading freshman sire Not This Time.

“Felicita is the prototype of what really works in the online environment now,” said Taylor Made Vice President of Sales & Marketing Mark Taylor. “I think that it’s going to expand and the online marketplace will gain more traction in the future, but right now what sells is something that has a really current update or something that’s going on in the pedigree to create a sense of urgency, like, ‘Wow, I need to act on this and get ahead of the curve.’ With her being a half-sister to Dayoutoftheoffice, a [potential] Eclipse finalist and on the [GI Kentucky] Oaks trail for next year, from a hot female family with great horses up and down the page and being in foal to Not This Time who’s doing so well, that made her unique and created that sense of urgency.”

Additionally, Taylor Made was able to sell 5-year-old mare Song of Melody (Flat Out), also in foal to Not This Time, for $50,000 to Rose Hill Farm in a sale that suffered from a high number of RNA’s.

“You can see the results, there were tons of buybacks, but we got another mare sold for $50,000, and that was a fair price, about what we were hoping to get,” Taylor said. “Then a lot of the other mares that didn’t get done, we’ve learned from the online marketplace that if you’ve got a chink in your armor, it gets magnified by the extra hassle. People aren’t just standing around the back ring and seeing horses go through and spontaneously going, ‘Well I’m here at the auction, I’ve got to buy five horses, I’m going to buy this one.’ You’ve got to make the conscious effort to sign up, get your credit, send somebody out to the farm to see the horse, check out everything and [the challenge] is breaking through those mental obstacles that are in people’s brains and trying to draw their attention to something.”

Conrad Bandoroff, Vice President of Denali Stud, concurred that updated pedigrees lead to the most attractive offerings in the new world of digital auctions.

“The digital sales platform isn’t going away, and there was a mare who sold for $250,000. We’re going to see more of this,” he said. “You have the new online platform in Wanamakers, and you can capitalize on immediacy, on a race result or an update.”

Bandoroff and Taylor both agreed one of the issues leading to high RNA rates at the initial online sales is that, due to the relative ease with which horses can be entered digitally compared to the costly effort of physically getting a horse to and through an auction ring, there is less built-in incentive for a seller to complete the transaction online.

“What we’re seeing in these early stages is that when people don’t have to ship a horse into a sale, pay the bigger entry fee, or pay the expenses that come along with it, maybe their level of expectation is higher than where the market is,” Bandoroff said. “I think this is why you see so many horses who fail to meet their reserve. People are testing the market, and if they can get this number, they’ll do it, but maybe they’re not getting what they expected.”

“It’s a learning experience,” Taylor said. “Keeneland did a nice job of moving the ball forward and trying to make the product better, but it’s going to be an evolution and we’ve still got a long way to go to perfect the marketplace and get it really seamless. The seller also has to be realistic about the price. Sometimes, because people don’t have to ship the horse, they’ll think, ‘Yeah, I’ll lob it on there and if I happen to get a premium, I’ll take it, otherwise I’m content to just sit tight.'”

Taylor added that improvements to online sales could come in the form of more consistent presentation, and said that the nature of the medium leads to a more challenging, involved selling process for consignors.

“I think from a consignor’s point of view, the presentations on the website ranged from very low grade all the way to really good,” he said. “Having more photos, really good videos, clear contact information for how to reach out and get more information on the horse, and then being able to be proactive [would help]. This is not passive selling, it’s not throwing them online and hoping somebody bids. It’s more like a private transaction, calling people and saying, ‘Hey, we’ve got this horse for sale, it’s on the digital marketplace with Keeneland, you need to go check it out.'”

He also said that while it’s admirable for a digital sale to contain offerings that fit the lower levels of the market, the evolution of the medium could lead to catalogs of more select offerings.

“From Keeneland’s side, this is just my opinion, but if I were them, I’d start with smaller numbers and I would be more selective about what actually went on there,” Taylor said. “I would curate the catalog for things that I thought really would push the buttons of the buying bench out there. It’s a good thing about their culture that they’re trying to help people at all levels move horses. There were $1,000 horses getting sold on there and that was a service to those people selling the horses. That’s to be applauded, but maybe you could separate the auctions that are curated with really nice offerings that check a lot of the boxes. I think we’re all learning and Keeneland definitely moved the ball forward from where they were in the summer when they did it. It was a better product, better experience, better promotion, everything was improved. It’s going to be evolving and we’ve all got to learn and adjust.”

Keeneland’s January Horses of All Ages Sale, which features 1,588 offerings in its catalog, will take place Jan. 11-14 in Lexington with all four sessions starting at 10 a.m. ET.

The post More Than Ready Filly Tops Keeneland December Digital Sale appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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