Just months after launching, Luckii.com – the online game powered by Historic Horse Racing – has been named the official online gaming partner of the Portland Timbers.
Luckii and the Major League Soccer team will collaborate on in-game and on-field sponsorships, online promotions, charitable efforts and IP rights, including a soon-to-be-released Timbers-themed game.
“We are thrilled to welcome Luckii as our official online gaming partner,” said Mike Golub, the team's President of Business. “Since their launch in Oregon, we've discussed creative ways to introduce Luckii to our fans and are excited about this new multi-year partnership.”
Luckii gives players the chance to win real money and big jackpots through a variety of Vegas-style games, which follow pari-mutuel rules, and can be played at home or on the go. Since launching late last year, Luckii has paid out nearly $3M in prizes and has seen double-digit weekly growth.
Under terms of the Timbers agreement, soccer fans coming back to Providence Park this season will see Luckii promotions on the field and around the stadium, as well as regional broadcast integration for home and away games on FOX 12 Oregon and ROOT Sports. Timbers fans will also be able to participate in a number of integrated promotions on Luckii.com, including Timbers-specific prizes and branded events.
“We are excited about this groundbreaking partnership with the Timbers,” said Bill Yucatonis, President of Luckii. “The Timbers are an iconic brand in Oregon and a franchise with deep roots in the community, along with a dedicated and passionate fan base we are excited to connect with. As we move forward with plans to expand to other states, this partnership has shown us the value of engaging with Major League Soccer fan bases across the country.”
Luckii is managed by ELS Gaming – a national leader in the development of real estate, hospitality and gaming projects. They bring decades of experience – from legislation and regulation to operations and player experience – and have deep roots in the horse racing industry and online gaming.
Luckii has an exclusive agreement with industry-leader Exacta Systems to power their HHR engine and is licensed by the Oregon Racing Commission as a multi-jurisdictional Advanced Deposit Wagering platform. A portion of proceeds from Luckii.com are provided back to the horse racing industry, supporting racing, local jobs and communities.
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