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Maker’s Mark Bourbon Keeneland Bottle to Benefit LexArts Public Art Project

Maker's Mark Bourbon Keeneland commemorative bottles will be available at stores throughout Kentucky Friday, celebrating opening day of the Keeneland Spring Meet. Fewer than 10,000 of the limited-edition bottles of bourbon will be available and are expected to sell out in one day.

Through a strategic partnership with LexArts, greater Lexington's premier cultural development, advocacy and fundraising organization, the proceeds from this year's commemorative bottle release will benefit the creation of a permanent public art legacy project. Miniature bronze horses will be creatively placed through downtown Lexington to create an interactive tour that heralds past and present stories of Kentucky culture.

For the third year, the commemorative bottles will showcase three distinct label designs featuring the work of artists Sandra Oppegard, Andre Pater and Tyler Robertson. The label art depicts winning jockeys from the 2022 Breeders' Cup World Championships held at Keeneland. Each label is signed by the artist who created the design, plus Keeneland President and CEO Shannon Arvin and Eighth Generation Whisky Maker & Maker's Mark® Managing Director Rob Samuels. The labels will also be signed by one of three winning jockeys from the Breeders' Cup World Championships: Flavien Prat (Classic), Tyler Gaffalione (Juvenile Fillies and Turf Sprint) and Hall of Famer John Velazquez (Distaff).

“Keeneland is proud to team up with Maker's Mark and LexArts on this unique initiative to celebrate public art and Central Kentucky's signature horse industry,” said Arvin. “We all share a mission to enhance life in the local community, and supporting the arts is fundamental toward that goal.”

Maker's Mark and Keeneland have collaborated on a commemorative bottle release for 26 years, raising millions of dollars for a variety of worthy causes throughout Central Kentucky.

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Isaac Murphy Bottles Of Maker’s Mark Will Benefit Memorial Honoring Black Jockeys

Hall of Fame jockey Isaac Burns Murphy accomplished a level of success in the late 1800s that, by many measures, has never been equaled. So, it is only fitting that an effort to celebrate his remarkable legacy is, itself, also unique.

This year, the annual release of a commemorative Maker's Mark® Bourbon bottle in partnership with Keeneland will, for the first time, be three distinct bottles, each with its own label featuring the work of artists Sandra Oppegard, Andre Pater, or Tyler Robertson. The labels depict the pageantry, beauty, and power of Thoroughbred racing, a sport on which Isaac Murphy certainly left an indelible mark.

Murphy is the only jockey to have won the Kentucky Derby, Kentucky Oaks, and Clark Handicap in the same year (1884). He won the Derby three times and was in the first group of jockeys inducted into the National Museum of Racing's Hall of Fame. He was originally buried in the African Cemetery #2 in Lexington but was later moved to the Kentucky Horse Park where he now lies near the legendary Thoroughbred, Man o' War.

Proceeds from the bottle sales will go to LexArts, greater Lexington's premier cultural development, advocacy, and fundraising organization, to support its initiatives at the Isaac Murphy Memorial Art Garden in Lexington. The Art Garden is the first park in the U.S. to honor African American jockeys, who were the earliest Black professional athletes. Funds from the 2021 bottle series will provide the remaining funding required to realize a permanent art installation by Lexington folk artist LaVon Van Williams, Jr. as well as future programming within the park with an emphasis on the arts.

The bottles are all pre-signed by the artist who created each label along with Keeneland President and CEO Shannon Arvin, Maker's Mark Managing Director Rob Samuels, and one of three active Hall of Fame jockeys who have won the Grade 1 Maker's Mark Mile at Keeneland multiple times: Javier Castellano, Edgar Prado, and John Velazquez.

The three bottles will go on sale Friday, April 2. This begins a three-year series benefiting LexArts initiatives, with the same three artists creating new labels each year for the commemorative release.

“To have the immeasurable support of these two iconic brands, Keeneland and Maker's Mark, is meaningful in so many ways for LexArts and our entire arts community,” said Ame Sweetall, LexArts President and CEO. “The support of the Isaac Murphy Memorial Art Garden this partnership will allow will further engage and enrich the East End community and build upon the early work of those who made the art garden a reality more than ten years ago.”

Maker's Mark and Keeneland have been collaborating on a commemorative bottle release every year since 1997, raising millions of dollars for a variety of worthy causes throughout Central Kentucky.

“Keeneland has long championed the Isaac Murphy Memorial Art Garden and its celebration of the significant contributions African Americans have made to racing,” Keeneland President and CEO Shannon Arvin said. “It is especially gratifying to know that our longstanding collaboration with Maker's Mark will benefit LexArts and ensure this important aspect of history will be preserved for our community and future generations.”

“I'm impressed by LexArts' work to enrich the greater Lexington area through their various initiatives,” said Maker's Mark Managing Director Rob Samuels. “This particular project to enhance the Isaac Murphy Memorial Art Garden is an important and worthy cause, and I'm proud our long partnership with Keeneland is allowing us to support it in such a meaningful way.”

Keeneland, Maker's Mark and LexArts invite the community to bring to life the stories of Isaac Murphy and the many African American horsemen who shaped the future of Central Kentucky's equine industry. To make a financial contribution to the Isaac Murphy Memorial Art Garden, visit https://bgcf.givingfuel.com/immag.

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Keeneland Maker’s Mark Bottle Fundraiser to Benefit LexArts, Isaac Murphy Memorial Garden

This year, the annual release of a commemorative Maker's Mark Bourbon bottle in partnership with Keeneland will benefit LexArts, greater Lexington's premier cultural development, advocacy, and fundraising organization, to support its initiatives at the Isaac Murphy Memorial Art Garden in Lexington. Murphy was a Hall of Fame jockey who remains the only rider to win the Kentucky Derby, Kentucky Oaks and Clark H. in the same year (1884). The Art Garden is the first park in the U.S. to honor African American jockeys, who were the earliest Black professional athletes.

For the first time, the fundraiser will feature three distinct bottles, each with its own label featuring the work of artists Sandra Oppegard, Andre Pater, or Tyler Robertson. The bottles are all pre-signed by the artist who created each label along with Keeneland President and CEO Shannon Arvin, Maker's Mark Managing Director Rob Samuels, and one of three active Hall of Fame jockeys who have won the GI Maker's Mark Mile S. at Keeneland multiple times: Javier Castellano, Edgar Prado, and John Velazquez.

The three bottles will go on sale Friday, Apr. 2. This begins a three-year series benefiting LexArts initiatives, with the same three artists creating new labels each year for the commemorative release.

“To have the immeasurable support of these two iconic brands, Keeneland and Maker's Mark, is meaningful in so many ways for LexArts and our entire arts community,” said Ame Sweetall, LexArts President and CEO. “The support of the Isaac Murphy Memorial Art Garden this partnership will further engage and enrich the East End community and build upon the early work of those who made the art garden a reality more than ten years ago.”

The post Keeneland Maker’s Mark Bottle Fundraiser to Benefit LexArts, Isaac Murphy Memorial Garden appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.

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