In advance of the April Horses of Racing Age sale, the writers ventured to Keeneland this week for in-person chats with Keeneland's Vice President of Sales Tony Lacy and Grovendale Sales' Chance Timm. Trainer Michael Stidham was also featured on the TDN Writers' Room presented by Keeneland. The upcoming sale features a number of new concepts, including dropping a requirement that horses in the sale be present at Keeneland. The sale will also take place on a racing day, after the conclusion of the card on Friday, the last day of the meet.
“I started almost a year ago and the first thing we did was look at everything so far as how do we better service our clients?” said Lacy, who, along with Timm and Stidham were the Green Group Guests of the Week. “What is the best way to do things? So at Keeneland that embodies everything in the industry. It's a sales company, but it's also a world class racetrack. So we decided to combine the two activities on the one day. Logistically for our team, it's really challenging. But everybody knew it was very important that we could pull it off to get it done. The feedback has been really, really positive. I think the people really appreciate the fact that they can go racing, watch the Bewitch Stakes, and walk down the hill and an hour later we're able to sell horses.”
All the sales companies had to make adjustments due to the pandemic, and one was an increased emphasis on online bidding. Once again, in Friday's sale, prospective buyers can bid on their computers from the comforts of their homes.
“The pandemic has forced a lot of innovation that may have taken a lot longer to initiate otherwise,” Lacy said. “The horse industry is not something that really embraces change really quickly. So as we have learned from a lot of our customers, they have really appreciated the fact of being able to bid online. They also need to do their homework, so Information transparency is incredibly important. That's why we're trying to be flexible as much as possible and are trying to find ways to make it all convenient. A traditional auction is absolutely something that's not going to go away. But we've got to find a way of modernizing it and finding a way that better suits the modern way of doing business.”
Timm, who has had many roles in the industry, recently announced that he has joined forces with James Keogh at Grovendale, a Thoroughbred consignment based in Versailles, Kentucky. The April Horses of Racing Sale will mark the first time the newly formed team would be selling horses together.
Elsewhere on the show, which is also sponsored by Coolmore, XBTV, Lane's End Farm, West Point Thoroughbreds, Kentucky Thoroughbred Owners and Breeders and Legacy Bloodstock, writers Joe Bianca, Bill Finley and Jon Green discussed the win by Letruska (Super Saver) in the GI Apple Blossom H. and her prospects for another stellar campaign in 2022.
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