Churchill Downs Announces 2023 Kentucky Derby Partnerships

The lineup of partners and licensees for the 149th Kentucky Derby, with new partnerships and renewals including Brown-Forman brands: Woodford Reserve, Old Forester, Finlandia, Tequila Herradura; BMW of North America, White Claw, FanDuel, vineyard vines, AT&T, Third Time Entertainment, Ford's Garage, Romero Britto, and Paramount Network's Yellowstone, was announced Thursday by Churchill Downs Racetrack.

“The Kentucky Derby is where global trends meet traditions in authentic, inspiring and impactful ways,” said Casey Ramage, Churchill Downs Racetrack's Vice President of Marketing and Partnerships. “From spirits to fashion and virtual entertainment to automotive, we're thrilled to embrace the variety our partnerships bring Kentucky Derby fans for an unbeatably enjoyable experience, no matter where they find themselves on Derby Day–at the track or at home.”

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Prat Chooses Angel of Empire as His Derby Mount

It was likely a difficult decision, but Flavien Prat has chosen to ride GI Arkansas Derby winner Angel of Empire (Classic Empire) over GII Louisiana Derby winner Kingsbarns (Uncle Mo) in this year's GI Kentucky Derby.

The news was confirmed by trainer Brad Cox, who said he has received assurances from Prat and his agent Brad Pegram that the French-born riding star will be aboard Angel of Empire in the Derby.

“Yes, Prat will ride Angel of Empire in the Derby,” Cox said via text. “We're excited that Flavien is sticking with Angel of Empire. If we can duplicate his run in the Arkansas Derby, we believe that it would be an effort that would make him very competitive in the Kentucky Derby. We're looking forward to May 6.”

After Cox used four different jockeys in Angel of Empire's first five races, he landed on Prat for the Apr. 1 Arkansas Derby and the result was a 4 1/4-length win. The Pennsylvania-bred could be the second choice in the Derby behind Forte (Violence).

Prat will also ride likely GI Kentucky Oaks favorite Wet Paint (Blame) for Cox.

Kingsbarns, who is trained by Todd Pletcher, is undefeated in three starts. After using Luis Saez and Antonio Gallardo, Pletcher went to Prat for the Louisiana Derby and the result was a 3 1/2-length front-running win.

Reached by text, Pletcher said he has yet to secure a rider for Kingsbarns, but several top jockeys should be available.

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Wright Takes Flight With Pinhook Grad Angel of Empire

Sam Wright has been purchasing racehorses for clients across the globe since founding Equine Investments International three years ago, but the Hong Kong native may have found his most successful graduate to date in the fields of Kentucky where he picked out three foals for a pinhooking partnership of friends. The trio included a son of Classic Empire who, after RNA'ing for $32,000 at the 2020 Keeneland November Breeding Stock Sale, sold to Albaugh Family Stables for $70,000 at the following year's Keeneland September Yearling Sale. Named Angel of Empire, the colt heads to Louisville as a serious GI Kentucky Derby contender following victories in the GII Risen Star S. and GI Arkansas Derby.

“It was amazing,” Wright said of Angel of Empire's dominant victory at Oaklawn Apr. 1. “You never really know what these horses are going to go on and achieve on the racetrack. And for him to do what he did in New Orleans and to back it up in Arkansas, it stamps him as a pretty serious and genuine Derby prospect.”

Wright and a group of friends annually put together a pinhooking partnership and it was that group that led him to  Christian Black's Forgotten Land Investment.

“In 2020, I approached Christian Black and I told him I was looking to buy some stock privately for a group that I do pinhooking for and he said he might have some opportunities for me,” Wright recalled. “So in late summer, probably just around the September sale, he took me out to various farms where he had some foals. I basically was looking at his stock in the field. I came across three horses that year. It was a Mendelssohn, a Practical Joke and a Classic Empire. I bought into all three of those horses for this pinhooking group. Two of them went on to sell, one sold at Fasig for $110,000 and the other sold at Keeneland for $80,000. And the Classic Empire RNA'd.”

“He was a typical first foal who had a lovely action and was very calm and good-natured,” said of the young Angel of Empire. “I was just really impressed with how he handled himself. I went to see him twice and I saw a real athlete there. When he was a weanling, he was just really small and we just kicked him down the line to Keeneland the following year. He was an awkward horse throughout much of that period and then he became really leggy. He was never that robust individual that you were really taken by, but the thing that he always had was that he was always a great mover. He really lowered his head and just walked. I was really happy with how he developed at that time. He was at Nicky Drion's from when he RNA'd until he sold when he sold with Hunter Sims at Warrendale.”

Of the sales result at Keeneland in 2021, Wright said, “You buy for basically just over its stud fee, to yield that type of return, it's not going to make you rich and sort your life out forever, but it certainly was a decent return. Whoever bought for the Albaugh family has a great eye because he was in the later books, I think he was a book 4 or 5 horse, he just always presented himself really well.”

Eschewing the sales ring for buying off the farm is one way Wright looks to find value for his clients.

“I like buying horses privately,” he said. “There is some good value there, obviously. Buying horses in the marketplace sometimes can determine value from other people's perspective. But to go and look at horses in their natural setting, it tells you a lot about them. It tells you their demeanor. You're going to see how they handle things and you're not really taking them out of their own element. I have had some success doing it. I enjoy going out there and seeing the horses in their natural settings and being themselves.”

For the 31-year-old Wright, being born in racehorse crazy Hong Kong may have set the trajectory for the rest of his life.

“I was born and raised in Hong Kong, so I am a Hong Kong citizen and a U.S. citizen,” Wright explained. “My parents are American. They were over there for professional reasons since the early 80s and have recently moved back. I was born and raised over there and did the typical Pony Club into show jumping route. I ended up representing Hong Kong at quite a significant level in show jumping. I rode in shows all across the world, in Asia, Europe, the States.”

At the same time, Wright was introduced to the racing industry by 13-time champion jockey Douglas Whyte.

“Hong Kong is a place where racing is kind of the only professional sport,” Wright said. “It's huge. Everyone in town talks about. They love punting on it. It's almost like being a serious celebrity. As a young boy, I basically attached myself to Douglas Whyte. He became a second father and a mentor to me. Douglas took me under his wing as a young child. He exposed me to horses and going to trials and being at the track. We developed a close friendship.”

Wright went on to graduate from the University of Arizona's School of Animal and Veterinary Sciences with a degree in Horse Racing Management. And from there, his education in the industry only intensified.

“For my first gig out of Arizona, I was doing some stuff for Joe Miller at Kern Thoroughbreds,” Wright said. “From there, I spent a year in Christophe Clement's system–I went through grooming horses, going to the track and getting all of that kind of experience as one does in a training barn.”

From the track, Wright turned to the sales ring where he worked for Justin Casse for several years, first with his Casse Sales consignment and then shopping at auctions around the world.

“Justin gave me the exposure of being involved in a consignment,” Wright said. “I spent a lot of time with Justin and really learned to respect him. He afforded me the opportunity to go around to sales and start doing a lot of his sales work for him and for his brother at the time. And that gave me a lot of exposure to different things; conformationally looking at horses and not only domestically in the States, but he took me to Europe and Australasia. I spent about five years working under Justin. He was probably one of the main reasons why I have developed a decent eye, in my opinion. I owe a lot to Justin Casse.”

In 2020, in the midst of a global pandemic, Wright decided it was time to go out on his own and he launched Equine Investments International.

“I was starting to get away from doing Justin's stuff and I wanted to start focusing on Hong Kong,” Wright said of the decision to launch his own company. “Douglas got his trainer's license and more opportunities were coming my way to buy horses for clients. I thought it was a good time to have my own LLC and it's not like I can't still do work for other people if need be. But I wanted to start making my own brand and my own name.”

He continued, “The pandemic made things a little more stressful, but the private market in Hong Kong was still quite active. That really was amazing to have that opportunity to have me ticking over during what was probably a really tough time for people.”

Wright spends half the year in Kentucky and half the year in Hong Kong, where the majority of his clients are based.

“They are mostly Chinese people who race in Hong Kong and overseas,” Wright said of his client base. “A lot of my business would be based overseas. I attend yearling sales and breeze-up sales globally, but what I really like to hone in on is private sales. I like to buy racehorses with proven track records. I'd rather spend that extra money and go buy something that has some form, rather than taking a chance on something.”

The web site for Wright's Equine Investments International stresses the concept of racing-centric investment portfolios. Does Wright think his clients can make money in the sport?

“I think they certainly can,” he said. “I think you have to be strategic about it. You've got to have your finger in a lot of different pies and not just focus on one thing. But racing needs some new blood and some new exposure. I think people should be able to get involved. With what My Racehorse has done with the microshare level and I think the syndications in Australia, people can certainly have fun and shouldn't be solely focused on investment, but I think there is money to be made.”

Wright's focus is on taking advantage of the global marketplace.

“I think the goal for myself is to be a participant in global bloodstock,” he said. “I think the world is getting smaller. Obviously with social media and new technology, it's easy to access people all over the world where it may have not been 10-15 years ago. I would like to be a global participant in every market. And I'm doing that to an extent now. I buy a lot of horses in Australia and New Zealand, Europe, Ireland and France and here in the States. I am covering quite a few markets.”

Angel of Empire's spot in the Derby starting gate goes a long way to validate Wright's life work.

“To have horses in these types of races is why we do this,” he said. “It's gratifying to say I have spotted some young talent that has gone on to produce what he's done on the racetrack. It's challenging, as you know. There are only 20 horses in the starting gate and to be one of the 20–and I'm expecting he will be in the top three or four in the betting–to have a horse go on and do that is a serious achievement.”

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Fiske Assessment Keeps Winchells in Safe Hands

A Sunday afternoon in August, back in the 1970s, and a student at U.C. Davis is trying to catch up on his history notes ahead of his final semester. There's a knock at the door. Two girls.

“They wanted to know if my roommate Morgan was home,” remembers David Fiske. “He was not. Asked if my roommate Jeff was home. He was not. Asked if my roommate Pat was home. He was not.”

Nothing else for it, so they wondered if Fiske would like to come along to a party.

“I don't know. Where is it?”

“It's at the farm.”

Well, any place that these girls might know couldn't be much of a farm.

“Sure, yeah, I'm finished studying: I'll go with you.”

So they went out to a ranch outside Dixon, next town along the valley. Fiske didn't know a soul, but at one point found himself resting an elbow on a thick stack of papers. He took a look. Stallion contracts.

“Turned out the guy was standing two Appaloosas, breeding to Thoroughbred and Quarter Horse mares,” Fiske says. “And I thought, 'Well, that's interesting: you actually charge people to breed to these horses?'”

He couldn't know it, but he had just stumbled across a life's work. Yet nor was even this the most precious serendipity occasioned by the fact that his three buddies happened to be out that afternoon. Because as he was leaving, Fiske was followed to the door by a girl named Martha, a University of Kentucky graduate who was working with some show horses there. She said to stop out again sometime.

“And that is my wife for the last 45 years,” says Fiske. “Next time I went out there, we went trail-riding. Now, I don't ride. Okay, as a kid I'd play with the entries at Golden Gate Fields and Bay Meadows, in the green sports pages of the San Francisco Chronicle, and see how my picks did the next day. But I'd do the same thing with stocks on the financial page, and certainly did not grow up around horses. So Martha and her friend thought it'd be fun to have me ride a green-broke Appaloosa mare up into those hills there. Turned out that if I was game or stupid enough to do that, she thought I was probably okay.”

Moreover the guy running the farm—”crazy and charismatic, just a ton of fun to be around”–started getting Fiske to help with the horses as his visits became more frequent. To the extent that when he graduated, without no real plan for the rest of his life, Fiske suddenly found that he had a job there.

And without that random apprenticeship, we wouldn't find him now supervising one of the most successful programs of its size on the modern Turf. Winchell Thoroughbreds have produced a champion stallion in Tapit, and a record-breaking newcomer in Gun Runner; they raced the champion sophomore of 2022, in Epicenter (Not This Time); and after his massive step forward in the GII Louisiana Derby last weekend, they once again have a live shot at the GI Kentucky Derby with Disarm–aptly enough, a son of Gun Runner out of a Tapit mare.

Yet teaming up with the Winchell family in 1980 was itself another pretty random development. Martha had brought her husband back to her native state: she was working for Hagyards in Lexington while Fiske, at 28, was in bloodstock advertising. In the course of her work, Martha happened to be asked by the Winchells' manager, who was leaving, whether she knew anyone who might take over.

Verne H. Winchell and his family were due at the farm for their summer vacation, and Fiske thought there could be no harm in meeting the donut king. “Even though the only thing I'd managed by that stage was… Well, I could manage to get my shoes on,” Fiske recalls wryly. “I had not managed anything even close to a 50-horse racing stable, and almost 50 broodmares, and 15 people working on a farm.”

Winchell had previously operated a farm in California–racing the eponymous Donut King to win the Champagne S. in 1961, plus homebred Mira Femme to be co-champion juvenile filly five years later–but had recently upgraded his program to Kentucky.

The meeting, the interview–whatever it was–it went well. Fiske was asked to stay for lunch, then dinner, and started as manager two weeks later.

“Mr. Winchell was an intuitive guy,” he remembers. “He would go by his gut, and I guess that worked out to my benefit. I had the best job in town: a 320-acre park to live in, pool, tennis court, a 50-horse racing stable to play with–and owners who lived on the other side of the country! I'd talk to Mr. Winchell long distance a couple times a week, and they'd come and stay at the farm for a few weeks every summer. Looking back, it's remarkable that somebody he'd just met was handed the keys and told, 'Have at it.'”

But Verne's instincts were amply vindicated. There had been no grand plan, no real strategy. New barns were going up; there were 50 stallion shares to distribute; broodmares from Maryland to California; half a dozen trainers spread round the country. Something was working, to be fair, in that Fiske reckons Verne bred at least one stakes winner from 36 consecutive crops. But this unsupervised young man was soon making things work better yet. By the time Verne died, in 2002, Fiske had helped him from around 25 stakes winners to 80–and these had included homebred 1991 Turf male champion Tight Spot (His Majesty), Fleet Renee (Seattle Slew), Sea Cadet (Bolger) and Olympio (Naskra).

A key moment had been when they started funneling all the young stock through Keith Asmussen in Texas. One of Asmussen's sons, Cash, was taking tax breaks from a brilliant career in Europe–and where else could you get your yearlings broken in by a champion jockey? Around that time Verne was becoming disenchanted with the Californian circuit, and turning increasingly to Michael Dickinson and “this new upstart trainer named Steve Asmussen.”

Dickinson, of course, had Tapit, a rather frustrating racehorse, but a game-changer afterwards. “He was clearly the best stallion of the first part of this century,” Fiske says proudly. “He did things that other horses had never done. I mean, it would be record earnings on top of record earnings. As leading first-crop sire, he was also leading sire of 2-year-olds. I sat in the Keeneland library and looked as far back as I could, and Tapit was only the seventh stallion to do that. And the others were all horses like Danzig. The next guy to do it was Uncle Mo, and the next after him was….?”

Gun Runner! The horse that has crowned this second cycle, where Verne's heir Ron had gone “all in” with Steve Asmussen.

“We started giving Steve a few horses, and he's winning races for us at Bandera Downs and Trinity Meadows and Birmingham,” Fiske recalls. “And as he learned his craft, he just got better and better. Soon he'd gotten to a point where he was winning more 2-year-old races than anybody in the country.

“Now if you're going to have a broodmare band, as opposed to just buying yearlings, that gives you the longest risk horizon of all. You buy a yearling and give it to a trainer, and it doesn't win, you're out the purchase price and some training. But doing what we do, first they've got to get pregnant, then they've got to carry the pregnancy, then you've got to get the foal–and it's like three years to find out where you are. So if you send these horses to somebody who just hammers the life out of them, that will impact what their brothers and sisters are worth, what their mother's worth, the whole deal. And since you won't be winning stakes races unless you first break your maiden, Steve started to get more and more of the horses until pretty soon he had most of them.”

Fiske, then, has served as the hinge connecting two generations of Winchells and two generations of Asmussens. Ron was only 30 when he took over from his late father. He'd only been on the scene sporadically through high school and college, and was then away cutting his teeth in business, building sports bars in Las Vegas. But he took to his youthful responsibilities with much the same flair as had Fiske himself, a couple of decades previously.

“He's been around it all his life,” Fiske notes. “I have winner's circle photos of him 'in utero,' when Mrs. Winchell was pregnant! And I think he always liked it: the action, the volatility was attractive to him. He's got a pretty good streak of gambler in him. But I tell people he's the hardest-working man I know that doesn't have to work. He's constantly on the go. I'm real proud of him, having known him since he was an 8-year-old kid and seeing everything that he's accomplished.”

Gun Runner having himself thrived with maturity, his stock was widely expected to do much the same.

“But he came up from Florida during the spring meet at Keeneland,” Fiske reminds us. “And Steve had only trained him a little while when he was, like, 'Holy cow, this thing's good.' He could have run earlier, but to Steve's credit, he just held off, didn't take him to Saratoga, just planned out a series of races for him to maximize his talent. Because we weren't buying horses to be what Scott Blasi [Asmussen's assistant] calls 'go-karts.' They're meant to be proper Derby horses, Classic horses, like Midnight Bourbon, like Epicenter.”

At stud, moreover, the Winchells rowed in from the start. Fiske admits that they didn't breed too many to Tapit, for instance, when he was $15,000. Typically they've given their retired colts half a dozen mares to see how they work out. But they sent Gun Runner 17.

“And they all came out looking like little Gun Runners,” Fiske marvels. “They had incredible consistency. So we pushed on with a dozen or so mares the second year, just on the strength of how the foals looked. I mean, if none of them can run, that's a pretty slender limb that we were crawling out on.”

But he remembers being at Churchill one morning, and asking Asmussen how one of Gun Runner's first winners had come back.

“Oh, great,” Asmussen said. “These things can take a lot of training.” And he grabbed one of the partition pipes round the box where they were watching work. “That's what his legs feel like today.”

Fiske replied that he was unsurprised. Blasi had once told him that Gun Runner had never even seen an ice bucket.

Asmussen shook his head. “Not only has he never seen an ice bucket,” he said. “We never used to do up his legs.”

To be fair, Lady Luck extracted ample redress last year. Losing Midnight Bourbon (Tiznow) was harrowing. Then they ran into the unaccountable Rich Strike (Keen Ice) in the Derby with Epicenter, who ended up being vanned off the course at the Breeders' Cup.

“I've told the people that do those new owner seminars, that they should just play the last 75 yards of the Derby, from our point of view,” Fiske says. “Because that pretty much encapsulates the highs and the lows right there. I mean, if you can't handle getting beat like that, and can't handle having a horse of the caliber of Midnight Bourbon drop dead, then you need to find another game to play. On the other hand, if most people had Midnight Bourbon, that would be a career horse for them. Or if they could finish second in the Derby, huge.”

As a yearling purchase, Epicenter was a tribute to the balance of this program.

“We have talked about this at length,” Fiske says. “Because it seems like our successes break down to almost 50/50, homebreds versus purchases. Tight Spot, Fleet Renee, now Gunite (Gun Runner); and then you've got Echo Zulu (Gun Runner), Epicenter, Midnight Bourbon.

“We're kind of old-timey in that we don't have stallions, don't have boarders, and we're not a commercial yearling producer, per se. We're either a little big farm or a big little farm, I never know which. But almost every other property in town has one of those three things.”

That's not to say that they don't sell yearlings. Under Verne Winchell, the largest foal crop was 42 or 44, and he'd want to lose half before they were broken. But that was never the driving focus when putting matings together.

“In fact, I remember standing with him one day watching a yearling Franklin Groves was selling for well over a million,” Fiske recalls. “And Mr. Winchell just goes, 'I don't know why that would be exciting to someone like Franklin. He has several other millions, and that's just one more.' Mr. Winchell got a lot more enjoyment just out of watching the horses run.

“When I came in, it was all starting to change from being a sport. You still had the old moneyed guys, with blow money they could write off against other income, deciding foal shares on a flip of a coin. Everything has become more professional, on every level. Look at the veterinary practices in town here: among the best in the world. But I used to pick up my wife after work and everybody was walking around with a plastic specimen cup full of bourbon. I don't think that happens anymore! Nowadays you come to a sale and you might see more attorneys and financial planners and bloodstock agents than actual horsemen.”

However well this program has played a changing landscape, there naturally remain unrequited ambitions. Especially after last year's tough beat, to share Asmussen's first Derby would be priceless. But whatever happens from here, Fiske proudly compares the Winchell program to the way Kentucky itself punches above its weight.

“Everybody thinks it's hillbilly, but we've so many artists, writers, actors, musicians here,” he says. “And we have our signature industries. You tell me the signature industry of Indiana or Oregon? And actually that's really frustrating for Ron, recently, now that he's a racetrack and slot machine owner in Kentucky, and has to deal with the legislators dragging their feet in Frankfort. It's like, 'Guys, you've got this thing that you can build on, this thing most states don't have. You're blessed!'”

As are we all. But none could feel more so than Fiske himself, looking back on four decades sharing the Midas touch of his patrons. Yet none of it would have happened had any of his roommates been home that afternoon those girls knocked the door.

“Just some fortuitous events and decisions, I guess,” Fiske says with a shrug. “But a lot of the guys on the farm have been there for years. The veterinarian that does our repro work, I first met him in 1976. Steve has been training for us forever. And I've had the same job 42 years. So there's kind of a theme there. Maybe I'm unimaginative, or lazy, but it does kind of gnaw at me because of our recent success. I don't know that I do anything different than anybody else. Everybody I know in this business is working hard. But somehow or another, we've got all this stuff happening.

“I'm something of a student of history, that's part of what attracted me to this: the traditions, the genealogies, the great breeders and their methods, the Greentrees and the Whitneys, going back to the English and French sides of it. But Gun Runner coming on the heels of Tapit?” A shake of the head, a grateful smile. “I don't know if that ever happened before.”

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