Kelsey Riley to Join Cornett

Kelsey Riley will join Cornett, the award-winning, Lexington-based marketing agency, as a Senior Account Executive. Riley will lead the marketing team for Lane's End Farm.

Riley joins Cornett after 10 years with Thoroughbred Daily News, including seven years as International Editor, a role that included managing the editorial content of TDN Europe and traveling to sales and races globally. Riley is a graduate of Darley Flying Start (now Godolphin Flying Start) and has a degree in media studies and journalism from the University of Guelph-Humber in Toronto, Canada.

Riley succeeds Sam Harte who, after six years with Cornett and Lane's End, is moving back to his native Ireland to be closer to his family and to explore other career opportunities. Harte, who is also a graduate of Godolphin Flying Start, will oversee the transition at Cornett through mid-April.

“We at Lane's End are sorry to see Sam go,” said Lane's End's Bill Farish. “For the last six years, Sam has led all areas of our marketing efforts. He and the excellent team at Cornett have been great at coming up with creative ways of communicating with our clients and the industry, in general. We wish Sam the best in the future and have little doubt that he will be successful in whatever he pursues. Kelsey is a very exciting addition to the Cornett team. She is well-known to us and we are looking forward to working with her.”

“I'm very excited to join Cornett, and to have the opportunity to work with and learn from their excellent, award-winning team,” said Riley. “Similarly, Lane's End is a market leader across every pillar of its business and it will be a privilege to be part of its marketing efforts. Lane's End is an operation I have admired since I began working in the Thoroughbred industry, and I look forward to helping achieve its marketing goals.

“I want to thank Sue Finley, Gary King and all of my colleagues at the TDN for a great 10 years with the company. I am grateful for the many opportunities I've had at the TDN; I have very much enjoyed working within such a highly respected, widely read publication.”

TDN Publisher and CEO Sue Finley said, “For the past 10 years, Kelsey has been an integral and important part of the TDN family, and while we are sad to lose her, we look forward to working with her in her new role at Cornett and wish her all the best.”

Harte said, “The clients, partners and colleagues that I have been fortunate to work with have made my time in Kentucky so very memorable. Special thanks to Bill Farish and Kip Cornett for giving me the opportunity to learn from them and so many talented people at Lane's End and Cornett. I look forward to seeing their ongoing creativity and wish Kelsey all the best in her new role.”

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TDN International Editor Kelsey Riley Talks Arc On Writers’ Room

In addition to all the Stateside action this weekend–the final leg of the Triple Crown, Fall Stars Weekend at Keeneland and 11 Breeders’ Cup “Win and You’re In” events–the biggest race of the year in Europe will also be run with Sunday’s G1 Prix de l’Arc de Triomphe at Longchamp in Paris. Wednesday on the TDN Writers’ Room podcast presented by Keeneland, TDN International Editor Kelsey Riley joined the crew as the Green Group Guest of the Week to talk about the much-anticipated showdown between Enable (GB) (Nathaniel {Ire}) and Love (Ire) (Galileo {Ire}), how heavy rains may impact the running and much more.

Asked whether or not the Arc is a two-horse affair as the bettors have surmised, Riley said, “Oh no. It’s very much an open race, and the major development this week has been the rain that’s falling in Paris. Right now, the course at Longchamp is listed as ‘very soft’, which is the same as what it was last year when Enable ran second, and there’s more rain still forecast to come … So you have a horse like Stradivarius (Ire) (Sea The Stars {Ire}), who’s been the best stayer in Europe the past couple seasons. I think that the soft going will help his chances a bit. It’ll turn the race into a bit more of a stamina contest.”

Stradivarius, currently a distant third choice for the bettors behind Enable and Love, is not the only potential upsetter on Riley’s radar.

“Sottsass (Fr) (Siyouni {Fr}) was third in last year’s Arc over this same soft going and ran a very game race there,” she said. “He won a Group 1 race [the Prix Ganay] in France earlier this year. His trainer, Jean-Claude Rouget has spoken very highly of him this week coming into it, saying this is the best he’s ever had him, and that they’ve had this as their key target ever since he finished third last year. Another horse that I find a little interesting is Rouget’s ‘other’ horse, the only other 3-year-old filly in the race besides Love, Raabihah (Sea The Stars {Ire}). She was very impressive winning her first two starts this spring, and Jean-Claude, right from that point, was saying, ‘This is our Arc filly.'”

The success of fillies and mares has been a consistent theme throughout Arc history. Riley was asked about why they’ve competed so frequently and done so well against males in the race.

“With the weight scale in France this time of year, the 3-year-old fillies get a big weight break for the Arc,” she said. “They carry 121 pounds, which is what Enable carried when she won her first Arc. Three-year-old colts carry 125, older mares 128 and older horses 131 pounds. It’s also down to the fact that, especially at this time of year in Europe, there are fewer opportunities at the Group 1 level for [fillies and mares] over the mile and a quarter to a mile and a half. In both Britain and France, there are only two Group 1 races for fillies and mares from the summer onward.”

Elsewhere on the show, the writers discussed the Horseracing Safety Integrity Act passing the U.S. House of Representatives, broke down the 11-horse GI Preakness S. and reacted to Improbable (City Zip) taking charge in the older male division. Then, in the West Point Thoroughbreds news segment, they analyzed the Kentucky Supreme Court decision that puts the future of historical horse racing machines in doubt and tried to figure out why alternative forms of gaming continue to grow while racing’s handle declines. Click here to watch the podcast; click here for the audio-only version.

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Letter to the Editor: Justin Casse on Mental Health Concerns in Racing

The broadmindedness of Kelsey Riley’s piece on mental health during the age of COVID-19 and within the polarizing aspects of the Thoroughbred industry in Monday’s TDN was refreshingly progressive. Both she and Mr. Hamelback spoke of realities that were too hard for many people to divulge in years past. As a ‘field researcher’ and advocate with significant knowledge on this topic, I was pleased to see the subject conveyed through an industry media platform.

The bubble that is the Thoroughbred industry breeds a roller coaster of polarizing emotions that walk hand in hand with addictions of many kinds, be it a process addiction that we can escape in (gambling, eating, working) or substance (narcotics or alcohol). We seek these escapes as solutions to the anxiety and depression problem. But COVID has taken away our most sociably acceptable process addiction–the sales and our ability to work.

Let’s face it: the industry is a lifestyle that fills our time with sale dates, race dates or social events to look forward to. Lately, for the first time ever, we are left alone with ourselves and an inability to use the industry bubble as a means of deadening the mundane world that exists outside of horse racing. It has forced us to isolate and to be unable to connect on a tangible level. Of course, in this day and age, we can communicate and connect digitally instantly, but there is no longer the connection on a physical and personal level. Zoom, emails, text messages and social media can only take us so far. The lack of physical connection and isolation will lead to depression.

Normally, every week of our schedules can be charted out from the very beginning of each year with sales and racing. This hectic schedule removes you from the outside world and any existence beyond the industry. It is an addictive, high-risk/high-reward business that has to be a lifestyle in order for you to succeed. After a sale occurs that you’ve been targeting for months, there can be a hangover period, but instantly you will be able to set your sights on another race or sale a short time away. This allows for living in the moment to be transitory, but now COVID has prolonged those spells, and our bubble has been plagued on an epic scale. It has disrupted our schedules indefinitely and left us all struggling to have clarity on what a new normal will look like.

It may be true of all careers, but in racing in particular, being self-sufficient and producing results is celebrated and respected. But this is also a principal reason why it is hard to seek out help or admit that you’re struggling when things are tough. And circumstances right now are as tough as they’ve ever been for the whole of the sales and racing community, though I do believe that over the past 10 years, it has been more acceptable to speak about mental struggles. But the fact that the horse racing industry has an average age involvement in the 50-55 range, with deeply ingrained notions of what mental toughness is and when it is applicable, might not help overcome any preconceived notions or stigmas the public may have about mental therapy, anxiety or depression.

Bloodstock agents, trainers, jockeys, breeders, and consignors face tremendous pressures throughout the year or seasonally to meet expectations. The cold reality is that you are going to be significantly more wrong than you are right. You have to accept that success means that your horses lose only 80% of the time. You are set up to fail but expected to win. And the same can be said of pinhookers, whose odds of selling a profitable two-year-old are around 25%. When I was 26, a reputable industry consignor told me, ‘You would need the mental make-up of a Navy Seal to make it as a 2-year-old pinhooker.’ If anything, it might be an understatement.

To be prosperous, we try to take on as much as imaginable and test our limits, as Dr. Tyler Bradstreet mentioned. Most industry professionals have an inability to say ‘no’ to the possibility of new business, owners or horses in the barn, which has also led to extreme polarization between the haves and have-nots within the industry. There is not a lot of new money to go around, and so the levels of stress are raised even more. There are already too many variables that can transpire before a sale or a race. After you think you’ve experienced them all, new ones seem to invent themselves out of the blue. You become immune, or thick-skinned to it after a while and learn to accept the good with the bad and understand that this too shall pass, as cliché as that sounds. That said, knowing and accepting your limits is easier said than done, given the traits of self-reliance most of us have in this game. The ability to ask for help or advice can undoubtably carry you further than any form of self-reliance, as it legitimately can lead to you establishing a team and becoming a leader.

Lastly, I’ve learned that the goals that we yearn for in this industry are wonderful at the moment we achieve them, but as delightful as they are, the bad moments are equally wicked. Breeding a Classic winner, pinhooking a million-dollar animal, owning an Ascot runner–these are all things that drive of us, but at the end of the day I’ve found they aren’t as fulfilling as I had hoped. They are fleeting feelings of happiness, just like the bad times–the breakdowns, and the financial losses. We hope we can add the Coronavirus to the list of bad but fleeting experiences.

But the big fear, of course, is how fleeting the latter may be, if at all. The truth is no one really knows the historic implications of this virus and the era we are currently in. That is the very scary thought that is plaguing us all. You’d like to think we’re all in it together, and we are. Except that right now, we can’t really be together, after all.

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