Breeders’ Cup Unveils #MyBreedersCup Initiative

The Breeders’ Cup has unveiled #MyBreedersCup, a multi-pronged digital and social program designed to bring the best of the upcoming Breeders’ Cup World Championships to fans around the world. Created in response to the recent decision to conduct the 2020 event without fans on-site due to COVID-19, the program provides fans with new opportunities to interact with the championship event remotely, from innovative digital viewing experiences to a virtual fashion contest and more.

The 37th running of the Breeders’ Cup World Championships is scheduled to take place Friday, Nov. 6 and Saturday, Nov. 7 at Keeneland. The event will be broadcast live on NBC, NBCSN, NBCSports.com and the NBC Sports app, as well as on BreedersCup.com and the Official Breeders’ Cup app.

“Our fans are the heart and soul of the Breeders’ Cup, and we are thrilled to introduce new and exciting opportunities for them to engage with the upcoming World Championships from the comfort of their homes,” said Drew Fleming, President and CEO of Breeders’ Cup. “Encompassing all facets of the Breeders’ Cup experience, this new program makes it easier than ever for fans to join in the excitement of the event, whether through following their favorite horses, crafting our official cocktails or showing off the finest race day fashions. We look forward to seeing our loyal fans, as well as new fans, get into the Breeders’ Cup spirit in a whole new way, and we hope they enjoy the various activations we’ve created to enhance their at-home viewing experience.”

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Pedigree Insights for Oct. 24

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4th-MTH, $45K, Msw, 2yo, 1mT, 2:09 p.m. ET
Proxy (Tapit) is the latest foal out of versatile Panty Raid (Include), a highest-level winner on turf and synthetic and Grade II winner on the dirt. A $2.5-million Fasig-Tipton November buy in 2008, Panty Raid’s 3-year-old daughter Micheline (Bernardini) broke her maiden in the course-and-distance Sorority S. last September. More recently, the fellow Godolphin homebred and Mike Stidham trainee took the Sept. 10 Dueling Grounds Oaks at Kentucky Downs before finishing a close second in Keeneland’s GI Queen Elizabeth II Challenge Cup S. a month later. Chad Brown-trained firster Empire of the Sun (Pioneerof the Nile), a $250,000 KEESEP buy, is out of GSW Brownie Points (Forest Wildcat). She’s a half to hard-knocking Stidham trainee and near millionaire MGSW/GISP Synchrony (Tapit) as well as GSW Chocolate Kisses (Candy Ride {Arg}). TJCIS PPs

10th-KEE, $70K, Msw, 2yo, 6f, 6:03 p.m. ET
Macron (Frosted) makes his first start in the regular meet’s final race for Steve Asmussen and the Heiligbrodts. The half-brother to Grade I-winning turfer Egg Drop (Alphabet Soup) was a $210,000 KEESEP acquisition and $420,000 OBS March buyback after a sharp :10 flat breeze. Juddmonte homebred Mandaloun (Into Mischief) is out of the Irish Group 2 winner Brooch (Empire Maker). His second dam was a precocious 2-year-old stakes winner and full  to Irish Group 1 winner and middle-distance highweight Emulous (GB) (Dansili {GB}). Calumet Farm’s Kentucky Pharoah (American Pharoah) was entered and scratched from a rained-off route on Thursday (he was already entered in this spot before that one came off the grass). Calumet paid $200,000 for dam Strut the Course (Strut the Stage), Canada’s 2014 champion older mare and a dual Grade II winner on the lawn, at KEENOV ’16. This is her first foal. Americanrevolution (Constitution) was a $275,000 Fasig-Tipton Saratoga buy by WinStar Farm and China Horse Club. He’s out of a half-sister to MGSW Gouldings Green (Charismatic) as well as the SW/GSP dam of three-time two-turn graded stakes winner Silver Dust (Tapit). Farther down the chestnut’s page are MGISW Stop Traffic (Cure the Blues) and her MGISW son and sire Cross Traffic (Unbridled’s Song). Conditioner Rodolphe Brisset sent out debut winner Eucharist (Flatter) for WinStar here Oct. 4. TJCIS PPs

9th-SA, $55K, Msw, 2yo, 6 1/2f, 8:07 p.m. ET
Bob Baffert and the powerful conglomerate of SF Racing, Starlight Racing, Madaket Stables, Golconda Stables, Siena Farm and Robert Masterson will be represented here by rail-drawn Classier (Empire Maker). The $775,000 KEESEP buy is out of a half-sister to the dam of French and U.S. GSW/MGISP Homerique (Exchange Rate). His third dam produced Group 1 winner White Moonstone (Dynaformer). Classier prepped for this with a head-turning six-furlong gate work in 1:12.40 (XBTV Video) on Monday. North Pole (Pioneerof the Nile) cost $1,050,000 at the same September sale. The Simon Callaghan trainee was second on debut at Del Mar Aug. 16. His multiple stakes-winning dam Uptown Twirl (Twirling Candy) is a half to champion juvenile Classic Empire (Pioneerof the Nile) and was purchased for $1,075,000 at Keeneland November by North Pole’s breeder and co-owner Three Chimneys Farm days after Classic Empire took the 2016 GI Breeders’ Cup Juvenile over this same strip. Union Soldier (Union Rags), a $650,000 September grad, goesturf to dirt and sprint to route off a late-closing sixth-place debut run at Del Mar Sept. 7. His GSW dam Sky Girl (Sky Mesa) is a half to champion and MGISW Abel Tasman (Quality Road), who was trained first by Callaghan and then by Baffert. TJCIS PPs

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Four New Members Added To Keeneland’s Advisory Board Of Directors

Keeneland has announced four new additions to its Advisory Board of Directors: Gatewood Bell of Cromwell Bloodstock, Coolmore's Aisling Duignan, Juddmonte Farms' Garrett O'Rourke and Sarah S. Reeves of Stoll Keenon Ogden.

Nick Nicholson, Keeneland President and CEO from 2000-2012, and J. David Smith Jr. of Stoll Keenon Ogden are retiring from the Keeneland Board.

All four new Directors began their service at the recent Advisory Board meeting. Reeves replaces Keeneland President-Elect Shannon Arvin as Secretary of the Board.

“Gatewood, Aisling, Garrett and Sarah each provide the board with unique skill sets and business acumen that will help guide Keeneland as it navigates the future,” Keeneland President and CEO Bill Thomason said. “We thank them for their service to Keeneland.”

Gatewood Bell

Gatewood Bell, president of Cromwell Bloodstock, is the third generation of his family to serve Keeneland, following his father, Jimmy Bell, and grandfather, John A. Bell. Bell is a member of the Kentucky Horse Racing Commission and a U.S. representative for Goffs sales agency. He previously worked for Kiaran McLaughlin and Nicoma Bloodstock and served as a jockey's agent for Fernando Jara.

Aisling Duignan

Aisling Duignan is Director of Bloodstock for Coolmore America. Ashford Stud, owned by John Magnier, is Coolmore's headquarters in the U.S. The farm stands Triple Crown winners American Pharoah and Justify.

Garrett O'Rourke

Garrett O'Rourke serves as General Manager of Khalid Abdullah's Juddmonte Farms, where he has helped guide the American operation since 1992. Juddmonte, which has farms in the United Kingdom, Ireland and the U.S., is one of the leading breeders in the world, having bred 26 European and two U.S. classic winners, such as multiple champion and sire Frankel (GB) and Belmont (G1) winner Empire Maker. O'Rourke was named Farm Manager of the Year in 2001 by the Kentucky Thoroughbred Farm Managers' Club. He serves as a Director Emeritus of the Kentucky Thoroughbred Association/Kentucky Thoroughbred Owners and Breeders and is on the Board of Trustees for the Thoroughbred Owners and Breeders Association.

Sarah S. Reeves

Reeves is a member in Stoll Keenon Ogden's Lexington office and has been with the firm since 2010. She is part of the Business Services practice group and works primarily with clients in the Equine, Health Care and Alcohol & Hospitality industries. Reeves was recognized as a Rising Star by Kentucky Super Lawyers® and is a member of the Women Lawyers' Association of the Fayette County Bar Association. She serves on the board of Make-A-Wish® Ohio, Kentucky and Indiana.

The Keeneland Board comprises leaders in the Thoroughbred industry and Central Kentucky community.

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Breeders’ Cup Festival Announces Plans For Week Of World Championships In Lexington

Befitting a city that is the “Horse Capital of the World”, the 2020 Breeders' Cup World Championships at Keeneland will be a unique and exciting experience that pays homage to the Lexington community. The CHI Saint Joseph Health Breeders' Cup Festival has developed safe and diverse ways to highlight the city's creative and culinary culture during the November 1-7 Breeders' Cup World Championships Week.

“The city of Lexington set the hospitality bar high when we hosted the Breeders' Cup in 2015,” Mayor Linda Gorton said. “This year we will continue to bring out the best in our City, as we welcome our guests and showcase our international leadership of the Thoroughbred industry.”

All festival activities will follow health and safety protocols as mandated by the CDC and the Governor's office to mitigate the risks associated with COVID-19.

“Despite the challenges we have faced, we are still hosting a world-class event with our limited guests, as well as locals, and they will still have ample opportunity to enjoy this international event safely,” said festival chair Kip Cornett. “Thanks to the city of Lexington, along with our arts and restaurant communities, there will be a number of activities that allow everyone to responsibly participate and appreciate what the Thoroughbred industry means to Lexington.”

Starting on Wednesday, October 28, an impressive collection of 32 dining establishments will participate in an “International Feeders' Cup”, where local chefs will create dishes of the 16 countries who have participated in the Breeders' Cup. From Australia to Ireland, from Peru to Japan, these restaurants' salute to international cuisine can be found at FeedersCup.com.

World Championship week will then kick off with a “bang” with a downtown fireworks show at 6:30 p.m. on Sunday, November 1st. A musically-synched fireworks display will follow the same location and safety protocols from the July 4th show. Citizens who can't see the fireworks from their homes are encouraged to drive to an appropriate parking spot and celebrate from their cars. Viewing available from Rupp Arena's High Street parking lot. There is no charge for parking.

Starting Wednesday, the center of the city will feature roving musicians who will perform in numerous public spaces downtown. They will be joined by local artists who will be capturing the Breeders' Cup experience in live, plein air painting in various spaces throughout the hospitality corridor. Three life-size horse statues painted and decorated as part of the Painted Horse Trilogy will be on display in Robert F. Stephens Courthouse Plaza.

“There will not be a single performance area and we will be very careful to adhere to social distancing rules, but this gives our artistic community a chance to shine and be a part of the experience in 2020,” stated Cornett.

A number of events planned by the 2020 Breeders' Cup Festival Committee will occur when the Breeders' Cup World Championships returns to Lexington in 2022.

“During this unprecedented Breeders' Cup week, we are finding new and creative ways to honor our World Championships' participants,” said Breeders' Cup President and CEO Drew Fleming. “Lexington's local community of racing fans, businesses and members of the Thoroughbred industry are the backbone of the sport and deserve a second opportunity, in short order, to experience the World Championships and the Breeders' Cup Festival at their full potential and we are more than excited to return again in 2022.”

“Keeneland is honored to once again welcome the Breeders' Cup home to Central Kentucky, and to share two days of championship racing with our fans, albeit remotely, around the world,” Keeneland President and CEO Bill Thomason said. “We sincerely thank our corporate and industry partners for their support of this year's Breeders' Cup Festival. Though limited in scope, it still provides a wonderful opportunity to showcase the best of Lexington and engage the community. We are eager to celebrate the pageantry and excitement on Nov. 6-7, and look forward to its return in 2022.

The Breeders' Cup will also have numerous opportunities to take in all the excitement around the racing action. Starting with the draw for post positions and continuing through two days of amazing competition on Friday and Saturday, fans are encouraged to visit BreedersCup.com to learn how to watch, wager and enjoy all the excitement from their homes. From livestream events to the NBC coverage, the Breeders' Cup can be enjoyed and experienced throughout the whole week. Racing coverage will begin on NBCSN on Friday, November 6th, at 2:00pm ET. On Saturday, November 7th, coverage begins at noon ET on NBCSN before switching over to NBC at 2:30pm ET.

“We can't thank CHI Saint Joseph Health, as well as The Jockey Club, enough for making a modified version of the Breeders' Cup Festival happen this year,” closed Cornett. “With their help, we have found new and creative ways to enjoy our local culture and highlight the importance of the Thoroughbred industry.”

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