Sam-Son To Disperse of Racing and Breeding Stock

Sam-Son Farm, whose Thoroughbred racing and breeding operation dates back to 1972 and is considered a pillar of the sport in Canada, will be dispersing its stock over the next 18 months, primarily through public auctions handled by Keeneland and Fasig-Tipton.

The liquidation of racing and breeding stock was announced via press release Oct. 28. Sam-Son executives did not cite a specific reason beyond saying in a prepared statement that:

“After serious consideration and discussion, the owners have unanimously decided to initiate an orderly dispersal and to step back from active participation in the racing and breeding world.”

The fate of Sam-Son’s two equine properties–a 200-acre breeding and foaling farm in Milton, Ontario and 160-acre training facility in Ocala, Florida–were not addressed in the press release. Nor was the status of the operation’s employees.

A voicemail message left for Sam-Son’s Ontario farm manager, Dave Whitford, did not yield a return phone call prior to deadline for this story.

Sam-Son Farm has bred and raced 12 horses who made it into the Canadian Horse Racing Hall of Fame. The stable’s iconic red-and-gold silks were carried by five Queen’s Plate S. winners, two Breeders’ Cup winners, and 14 Grade I winners overall. The operation has garnered 84 Sovereign Awards and won four Eclipse Awards, including a pair of 2019 Sovereign Awards for Owner and Breeder of the Year.

Both Ernie Samuel, who founded Sam-Son and ran it until his death in 2000, and his daughter, Tammy Samuel-Balaz, who led the farm until her own passing in in 2008, are enshrined in the Canadian Horse Racing Hall of Fame as “Thoroughbred Builders.”

Today Sam-Son is the property of president Rick Balaz (the late Tammy’s husband), plus Ernie’s children, chief executive Mark Samuel and co-owner Kim Samuel.

Sam Son’s press release is billing the liquidation as a “rare opportunity for buyers to acquire world-class racing talent and breeding stock from one of the true breed-to-race operations in the business.”

The dispersal will begin at the upcoming Fasig-Tipton November Sale with two racing/broodmare prospects and two in-foal mares. Sam-Son will present its remaining (currently 21) in-foal mares at the Keeneland January Horses of all Ages Sale.

The Samuel/Balaz families commented jointly as follows: “We are enormously proud of the quality and longevity of Sam-Son Farm and have enjoyed nurturing and celebrating every stage of the equine cycle from breeding, to raising, to racing, to retirement and often, returning to the breeding shed. Our horses have given generations of our family such fulfillment and excitement over the years and we felt that the time had come, after five decades, to now share that legacy with the world. It was a bittersweet decision but one that we are committed to pursuing with integrity, transparency and respect. Our horses and our amazing, dedicated employees deserve no less.”

The great-grandson of a steel-and-aluminum magnate, Ernie Samuel started Sam-Son in the 1960s, initially as a hunter/jumper stable that quickly competed at the Olympics level, with one of its horses a member of the Canadian Equestrian Team that won gold at the 1968 Games.

With Thoroughbreds already in the barn as sport horses, Sam-Son transitioned to racing shortly thereafter, claiming a filly named Takaring at Fort Erie who would go on to be Sam-Son’s first stakes winner.

In 1975, Samuel purchased two yearlings, No Class and Loudrangle, at the Canadian Thoroughbred Horse Society sale. Over the next four decades, those two fillies became the foundation of the Sam-Son broodmare band. According to the farm’s website, more than half of the mares currently in Sam-Son’s band are descendants of No Class.

Sam-Son bred and raced champion Dance Smartly, the first Canadian-owned and bred horse to win a Breeders’ Cup race (the GI Distaff), and who, in her undefeated 3-year-old season of 1991, became just the second filly in history to win the Canadian Triple Crown.

Other Sam-Son champions include GI Breeders’ Cup Turf winner Chief Bearhart, Eclipse Award winner Sky Classic; Dancethruthedawn, Quiet Resolve, Rainbows for Life, Ruling Angel, Silken Cat, Soaring Free, Wilderness Song, and many more. Sam-Son also bred and raced Grade 1 winner and influential sire-of-sires Smart Strike, a half-brother to Dance Smartly.

At Fasig-Tipton November, the Sam-Son consignment consists of 2019 Canadian champion 3-year-old filly Desert Ride (Candy Ride {Arg}) (Hip 187); recent Grade II winner Rideforthecause (Candy Ride {Arg}); stakes winner and track record holder Desert Isle (Bernardini) in foal to American Pharoah (Hip 264), and GI Breeders’ Cup Filly and Mare Turf winner Shared Account (Pleasantly Perfect) (Hip 207), who is in foal with a full-sibling to fellow Breeders’ Cup winner Sharing (Speightstown).

Boyd Browning, Fasig-Tipton’s president and chief executive officer, said, “Sam-Son Farm has been an iconic name in Thoroughbred racing and breeding for nearly half a century. This program has produced numerous Grade I winners, champions and Hall-of-Fame racehorses. Sam-Son horses have had a profound influence in top pedigrees around the world and will continue to do so for many generations. Although saddened to see them dispersing their Thoroughbred holdings, we are honored to assist them in this process.”

At Keeneland January, the projected consignment includes Grade I producers Danceforthecause (Giant’s Causeway) and Song of the Lark (Seeking the Gold), as well as stakes winners Checkered Past (Smart Strike), Dance Again (Awesome Again), Deceptive Vision (A.P. Indy), Mythical Mission (Giant’s Causeway), Smartyfly (Smart Strike) and Southern Ring (Speightstown). Covering sires include American Pharoah, Candy Ride (Arg), Into Mischief, Kitten’s Joy, Speightstown. and Street Sense.

Shannon Arvin, Keeneland’s president-elect, said, “Keeneland and Sam-Son Farm have enjoyed a long, successful relationship. Over the years, a number of Sam-Son horses have raced here, and the farm received the prestigious Keeneland Tray during the 2005 Spring Meet to recognize its graded stakes success-a milestone that only 20 owners have reached in track history. We are privileged that Sam-Son has entrusted Keeneland to offer this distinguished group of mares at the January Sale.”

Sam-Son has been a seller at public auctions only peripherally through the years. It sent a consignment of five to the 2009 Fasig-Tipton Saratoga select yearling auction, but for the most part has limited its offerings during the past decade to small consignments at all-ages sales to cull broodmares that no longer fit the program.

That changed last September at Keeneland, when Sam-Son offered six yearlings, selling two fillies by Curlin and Empire Maker for a total of $380,000.

In a Feb. 27, 2020, pre-pandemic article published in Canadian Thoroughbred that profiled Sam-Son as a “Top 25 Influencer” in Canadian racing, Balaz, the farm’s president, was asked what needs to change about the industry in the next five to 10 years.

“To speak from our perspective, one of the biggest challenges is that the game is becoming unaffordable for the average horse owner,” Balaz replied. “It’s very difficult from a financial perspective. I don’t know how you overcome that based on the world we live in. You have to be in it for the love of it-which is a great thing-but it used to be easier for a smaller guy to be involved. Now that’s becoming much more difficult. I don’t know how that gets reversed and we get back to the point where more people can be involved in the game.”

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Baffert Big Guns, Tiz The Law, Swiss Skydiver, Magical Among 200+ Horses Entered for Breeders’ Cup

Eclipse Award winner Maximum Security (New Year’s Day), GI Kentucky Derby hero Authentic (Into Mischief), GI Belmont S. victor Tiz the Law (Constitution), Swiss Skydiver (Daredevil), who beat the boys in the GI Preakness S. and European star mare Magical (Ire) (Galileo {Ire}) are among the over 200 horses entered for the Breeders’ Cup World Championships to be held at Keeneland Race Course Friday and Saturday, Nov. 6 and 7.

Maximum Security makes his first appearance at the Breeders’ Cup and is one of an imposing trio in the $6-million GI Breeders’ Cup Classic for trainer Bob Baffert. Winner of the GI TVG Pacific Classic in August, the Gary and Mary West runner was second to stablemate and ‘TDN Rising Star’ Improbable (City Zip) in the GI Awesome Again S. Authentic will try to become the first 3-year-old to win the featured event since the Baffert-trained Arrogate (Unbridled’s Song) in 2016 and makes his first appearance since finishing second to Swiss Skydiver at Old Hilltop Oct. 3. The latter was also entered for the Classic by trainer Ken McPeek, but has a first preference for the GI Longines Breeders’ Cup Distaff.

Monomoy Girl (Tapizar) looks to double up in the latter event, having defeated her elders two years ago. She faces a maximum field of 11, though Harvey’s Lil Goil (American Pharoah), last-out winner of the GI Queen Elizabeth II Challenge Cup on the grass, has a first preference for the GI Maker’s Mark Breeders’ Cup Filly & Mare Turf.

Of the 11 pre-entered horses for the $4-million GI Longines Breeders’ Cup Turf, six are from overseas, headed by Ballydoyle’s outstanding mare Magical (Ire) (Galileo {Ire}). Trainer Aidan O’Brien is also set to be represented by G1 Grand Prix de Paris winner Mogul (GB) (Galileo {Ire}), while John Gosden also has a pair entered, including G1 Prince of Wales’s S. hero Lord North (Ire) (Dubawi {Ire}). Mehdaayih (GB) (Frankel {GB}) holds an entry for the turf, but is cross-entered with a first preference against her peers in the Filly & Mare Turf.

The GI FanDuel Breeders’ Cup Mile also has significant European flair, with five overseas-based runners among the main body of 14 and another two among the four horses that were not selected into the field. European 3-year-old form is represented by G1 Irish 2000 Guineas hero Siskin (First Defence) as well as Kameko (Kitten’s Joy), victorious in the G1 English 2000 Guineas in his first start of the season in June and a latest winner of the G2 Shadwell Joel S. over a mile Sept. 25. The home team is headed by defending champion Uni (GB) (More Than Ready), one of three entered by trainer Chad Brown, who will also send out Digital Age (GB) (Invincible Spirit {Ire}) and Raging Bull (Fr) (Dark Angel {Ire}), both Grade I winners this season.

Championship Saturday kicks off with the GI Breeders’ Cup Filly & Mare Sprint for which ‘Rising Star’ Gamine (Into Mischief) figures to go favored cutting back to one turn. Top 3-year-old filly sprinter Frank’s Rockette (Into Mischief) is likely to pass the Filly & Mare Sprint in favor of a start against the boys in the six-furlong GI Breeders’ Cup Sprint. There she will likely face Vekoma (Candy Ride {Arg}), who also has a second preference in the GI Dirt Mile.

The ‘Future Stars Friday’ program features five championship events restricted to juveniles. Jackie’s Warrior (Maclean’s Music) will start a warm favorite in the GI Breeders’ Cup Juvenile, while the 2-year-old filly counterpart feels a more wide-open affair, with the unbeaten Dayoutoftheoffice (Into Mischief) opposing GI Darley Alcibiades S. winner Simply Ravishing (Laoban) and the West Coast-based ‘Rising Star’ Princess Noor (Not This Time). Full fields are anticipated for the GI Juvenile Turf, GI Juvenile Fillies Turf and GII Juvenile Turf Sprint.

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A Breed Apart: Breeders’ Cup Launches Extensive Digital Advertising Campaign

 The Breeders' Cup, one of Thoroughbred racing's most prestigious international events, announced today details of a new brand awareness campaign, A Breed Apart, supported by a multi-million dollar digital and broadcast media buy to promote the 2020 Breeders' Cup World Championships, scheduled to take place on Nov. 6 and 7 at the iconic Keeneland Race Course in Lexington, Ky.

Officially launched earlier this month, the campaign represents Breeders' Cup's largest-ever investment in digital advertising, targeting sports bettors, daily fantasy players and casual fans of horse racing. The creative will run across trusted and influential national media and advertising platforms, including NBC Sports, iHeart Media, Yahoo! Sports, Amobee, Twitter, YouTube, Facebook and Instagram. The campaign :30 commercial can be viewed here and a sample print advertisement is attached.

The media plan projects an estimate of 170+ million impressions throughout the five-week promotion period leading up to the Breeders' Cup, which will be broadcast live on NBC, NBCSN, NBCSports.com and the NBC Sports app, as well as on BreedersCup.com and the Official Breeders' Cup App. Boston-based CTP, Breeders' Cup's long-time advertising agency, created and produced the campaign and planned and placed the media buy.

“The quality of racing and excitement of the two-day Breeders' Cup World Championships is unmatched and A Breed Apart is our way of inviting sports fans, and reminding racing fans, to watch and bet on this great international event from home,” said Justin McDonald, Senior Vice-President of Marketing at Breeders' Cup.

“The campaign is built off consumer research that indicates there is substantial opportunity for us to build a bigger audience for Breeders' Cup. Our planning began well in advance of the COVID-19 pandemic and, while clearly consumer appetites for sports and wagering content have been affected, we are fortunate to be able to bring it to market despite the challenges,” said McDonald. “This campaign builds off our longstanding, valued partnership with NBC Sports and is important to Breeders' Cup's many stakeholders including our nominators, our sponsors and the owners and breeders who generously support our racing programs.”

Longines, FanDuel, TVG, Maker's Mark, Lexus, Jackson Family Wines and Big Ass Fans are among Breeders' Cup's corporate partners. Earlier this year, Breeders' Cup announced that FanDuel will be the title sponsor of this year's Breeders' Cup Mile.

Beyond the campaign, Breeders' Cup has also made substantial investments to provide viewers of the 2020 World Championships with an immersive experience. This year's live broadcast will leverage the most robust on-site production ever for a horse racing event, with official partner NBC having access to 80 cameras for its coverage as opposed to last year's 45. The feed will incorporate live streams from a number of advanced technologies, including the all-new Contender Cam, which allows fans to watch up to 14 of their favorite horses at once.

A Breed Apart comes on the heels of the Still. Running. Strong. campaign introduced in May 2020, when major tracks first started to reopen after COVID-19 related closures. Launched in partnership with The Jockey Club, with contributions from the National Thoroughbred Racing Association, TVG, the Kentucky Thoroughbred Association and the Thoroughbred Owners and Breeders' Association, the campaign ran for five weeks on NBC Sports, FOX Sports and across targeted digital and social channels, generating almost 100 million impressions during its run.

To learn more about the 2020 Breeders' Cup World Championships, please visit BreedersCup.com/2020. Breeders' Cup is also committed to alleviating the impacts of the health crisis on the horse racing community and other industry stakeholders in need. To learn more about Breeders' Cup's ongoing support of the community and to contribute to the organization's COVID-19 relief efforts, please visit BreedersCup.com/Donate.

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