Keeneland CEO Shannon Arvin Talks September Sale On Writers’ Room

The early returns have been strong at Keeneland's marquee September Sale, both in the numbers on the board and the overall vibe on the grounds, and Wednesday morning, the company's president and chief executive officer Shannon Arvin joined the TDN Writers' Room presented by Keeneland to talk about her first September Sale officially running the show, the return of some normalcy to the auction environment, what to expect at the upcoming Keeneland Fall Meet and more.

“The word we keep saying is electric,” said Arvin, calling in via Zoom as the Green Group Guest of the Week, about the atmosphere on the grounds. “We've worked really hard to try to create the right environment that Book 1 deserves. So we've got a lot of flowers, we've got cocktails, we've got brunch. The barns are full of people, domestic buyers, international buyers. There were a lot of people sitting in that pavilion and really excited to be here. The electricity is palpable and we really do have that hustle and bustle back, which is what we want at a public auction.”

Arvin has Keeneland in her blood, as a Lexington native and the third generation of Keeneland management. She was asked about her early memories of Keeneland and spoke to her reverence for what the company means to racing as well as the Lexington community.

“It's funny, since I've been in this position, a lot of people say, 'Well, of course you were going to be president of Keeneland.' Nobody ever knows they're going to be president of Keeneland,” she said. “There are so many people that revere this institution, and what it means to racing, what it means to the Thoroughbred industry, what it means to our community. I definitely am one of those. My grandfather was the first general manager and he was here from 1936 until 1971. My dad grew up on these grounds and was lawyer to Keeneland and was one of our three trustees when he passed away in 2008. My early memories are from working here. I answered the switchboard and I worked in the sales office. They had Dough Daddy donuts every Saturday, and graham crackers and peanut butter in the break room … We are a company that was formed by horsemen for horsemen. In order to fulfill our mission to be a model racetrack, and promote the best in Thoroughbred racing and industry world leading sales company, we have to have horsemen on our team that understand what our customers are going through. So I think that's helped me really have strong ideas about who we need to have here.”

Elsewhere on the show, which is also sponsored by Spendthrift Farm, West Point Thoroughbreds, Woodford Thoroughbreds and Legacy Bloodstock, Joe Bianca and Bill Finley were joined by guest cohost Gabby Gaudet to discuss a smashing Kentucky Downs meet, the declining foal crop numbers and Churchill Downs's announcement that horses in the barns of suspended trainers will not be awarded Road to the Kentucky Derby points. Click here to watch the podcast; click here for the audio-only version or find it on Apple Podcasts or Spotify.

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Impeccably Bred Into Mischief Shines at Keeneland

Hip 356, a striking daughter of Into Mischief out of 2015 GI Alabama S. winner Embellish the Lace (Super Saver), was hammered down to Spendthrift Farm for $1.25 million, the second filly to eclipse the seven-figure threshold Tuesday as the fireworks continued at Keeneland September. The bay was consigned to the sale by Bluewater Sales on behalf of China Horse Club International, which paid $2.4 million for Embellish the Lace, in foal to Uncle Mo, at Fasig-Tipton November in 2016. It is the second produce from the mare to make better than $1 million at public auction, as the 2-year-old filly Tap the Faith (Tapit) was purchased by Claiborne Farm for the identical $1.25 million at this sale last year and returned to the worktab at Belmont Park Sept. 11. The 3-year-old filly Classique (Pioneerof the Nile) realized $700,000 at Fasig-Tipton Saratoga in 2019.

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Curlin Colt Costs Coolmore $1.3M at KEESEP

A Curlin half-brother to SW & MGISP Dawn the Destroyer (Speightstown) became the second million-dollar seller bred by Stonestreet Thoroughbred Holdings Tuesday when M. V. Magnier paid $1.3 million for hip 333 at Keeneland September. Consigned by Gainesway on behalf of Barbara Banke's operation, the bay is a son of the stakes-winning Dashing Debby (Medaglia d'Oro) and is also a half-brother to SW Bronze Star (Tapit). Hip 333 continued the commercial success of this family, as the 3-year-old out of the mare, Likeable (Frosted), cost $350,000 at this sale in 2019, while the now 2-year-old colt Sahalat, a full-brother to Dawn the Destroyer, sold to Shadwell for $800,000 last September.

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Pope Goes To $1.3M for Tapit Colt

Mandy Pope made her first big splash at the 2021 Keeneland September Sale, going to $1.3 million for Gainesway's hip 331. The Lexington nursery acquired the colt's dam Danzatrice (Dunkirk) for $105,000 at the 2014 OBS April Sale and raced her to seven victories, including a trio at black-type level and a third-place effort in the GIII Groupie Doll S. Danzatrice is a half-sister to Eclipse Award winner Jaywalk (Cross Traffic), who is a maternal granddaughter of the late Unbridled's Song the same as Danzatrice. Mandy Pope paid $3.8 million for Unrivaled Belle (Unbridled's Song), the dam of multiple champion Unique Bella (Tapit) and carrying a full-sibling to that one at Keeneland November in 2016.

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