Breeders’ Cup Launches Free Online Derby Contest

The Breeders' Cup launched a new digital fan contest tied to Saturday's Kentucky Derby at Churchill Downs. The campaign gives fans the chance to win $5,000 by selecting the Kentucky Derby winning horse.

“This year's Run for the Roses will feature the top three finishers from the 2020 TVG Breeders' Cup Juvenile, and this free-to-play contest is the perfect way to further engage with racing fans while also building anticipation for the upcoming Breeders' Cup Challenge Series and ultimately the World Championships later this fall,” said Breeders' Cup Senior Vice President of Marketing Justin McDonald.

The contest will remain open until 6:55 p.m. EST May 1. Out of the pool of fans who correctly choose the winning horse, one participant will be randomly selected to receive a grand prize of $5,000. To enter the contest, fans must visit www.BreedersCup.com/Derby, click on their favorite horse and complete the registration process.

To enter, fans must be a resident of the U.S. or Canada (excluding Quebec) and 18 years of age or older. The winner of the contest will be announced on or before May 5.

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Breeders’ Cup, Facebook’s Oculus To Produce Virtual Reality Broadcast Of World Championships

The Breeders' Cup, one of Thoroughbred racing's most prestigious international events, today announces a collaboration with Facebook's Oculus, a leading virtual reality (VR) platform, to produce a VR broadcast of the 2020 Breeders' Cup World Championships. Available through Venues, the social viewing app that allows for accessible and immersive live viewings of events such as sports, concerts and comedy, fans will be presented with a unique opportunity to virtually experience the World Championships, set to take place at picturesque Keeneland Race Course in Lexington, Ky. on Friday, Nov. 6 and Saturday, Nov. 7.

By tapping into state-of-the-art technology, the unique VR broadcast will transport fans into an arena-like experience on the Oculus Quest platform. To receive notifications on the newest viewing details, fans can subscribe to the Oculus event pages for Future Stars Friday here and Championship Saturday here.

“With fans not allowed to attend this year's World Championships, Venues presented the perfect opportunity to create a truly immersive live experience that they can enjoy from the comfort of their living rooms,” said Justin McDonald, Breeders' Cup Senior Vice President, Marketing. “This broadcast completely reinvigorates the remote viewing experience and brings fans closer to the World Championships than ever before. We're excited about the potential that this technology holds and hope that our fans find it as captivating as we do.”

The collaboration with Oculus is a testament to Breeders' Cup's steadfast commitment to creating cutting-edge digital offerings that engage fans in new and innovative ways. In addition to the VR broadcast, Breeders' Cup will utilize a record-breaking 80 cameras on-site at the 2020 event to give viewers endless opportunity to watch the races in the manner of their choosing, including the all-new Contender Cam offering 14 individual live streams of the horses in each race; two Jockey Cams which provide first-person views of the races from the perspectives of participating jockeys; and a high-speed BatCam capable of reaching speeds over 100 miles per hour to record the fast-moving action around the racetrack.

The 2020 Breeders' Cup World Championships will air live on NBC and NBCSN on Nov. 6 and 7. To learn more about this year's event, please visit BreedersCup.com/2020.

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FanDuel Announces $1 Million Fantasy Contest Tied To Breeders’ Cup Mile

The Breeders' Cup, one of Thoroughbred racing's most prestigious international events, today announced a $1 million fantasy contest in collaboration with FanDuel Group, the premier gaming destination in the United States and the official wagering partner of the Breeders' Cup World Championships. Titled the Breeders' Cup $1 Mil Perfect Finish Free Play, the new fantasy contest gives fans the chance to win $1 million by accurately predicting the finishing order of one of the weekend's highly renowned races: the FanDuel Breeders' Cup Mile presented by the Permanently Disabled Jockeys Fund.

The contest, live now on FanDuel.com and open until 3:15 PM ET on Saturday, Nov. 7, tasks players to slot each of the field's competing horses into a finishing position of 1 through 14. Fans should tune-in to NBC on Saturday, Nov. 7 starting at 2:30 PM ET to watch the race live and view the results in real time. Entrants will collect points for each horse whose placement they correctly predicted. $20,000 in cash prizes will be awarded to the top 3,100 participants on the leaderboard. If anyone can correctly predict the finishing order of all 14 horses in the FanDuel Breeders' Cup Mile, they will win or share the $1 Million prize.

“As anticipation builds for the upcoming Breeders' Cup World Championships, we are excited to offer daily fantasy players and racing enthusiasts a free way to have a real stake in the action this weekend,” said Justin McDonald, Senior Vice President of Marketing at Breeders' Cup. “We thank our partners at FanDuel for their support and commitment to creating this fun and interactive contest.”

“FanDuel has been offering free daily fantasy contests to our customers around horse racing's marquee events and we are capping off a successful year with a special $1 million free to play contest to celebrate TVG and FanDuel's partnership with the Breeders' Cup,” said Matt King, CEO of FanDuel Group. “FanDuel Group is committed to growing the sport and fantasy contests for horse racing are a great way to bring new fans to horse racing's premier event.”

FanDuel Group, which includes the TVG and FanDuel brands, was first introduced as an official partner of the Breeders' Cup in 2019. This year, two of FanDuel Group's major charity partners will be incorporated into the naming rights for their sponsored races, officially designating the races as the FanDuel Breeders' Cup Mile presented by PDJF and the TVG Breeders' Cup Juvenile presented by Thoroughbred Aftercare Alliance.

The 37th running of the Breeders' Cup World Championships is scheduled to take place on Friday, November 6 and Saturday, November 7, 2020 at Keeneland Race Course in Lexington, Ky. The event will be broadcast live on NBC, NBCSN, NBCSports.com and the NBC Sports app, as well as on BreedersCup.com and the Official Breeders' Cup mobile app. To learn more about this year's event, please visit BreedersCup.com/2020.

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Breeders’ Cup Offers Preakness ‘Spin and Win’

The Breeders’ Cup announced the $5k Preakness Spin to Win contest, which highlights the GI Preakness S, scheduled for Saturday, Oct. 3 at Pimlico Race Course. The grand prize is $5,000, while five additional winners will receive $250 gift cards which can redeemed at the Breeders’ Cup Shop.

For more information on the $5K Preakness Spin to Win, which continues through 6:45 p.m. ET Oct. 3, visit www.breedersCup.com/Preakness. Winners must be legal residents of the U.S. and Canada (excluding Quebec) and be at least 18 years of age at the time of entry.

“Now that the Preakness Stakes has become a part of the Breeders’ Cup Challenge “Win and You’re In” Series, the anticipation and stakes are higher than ever before as fans wait to see which horse will win and go on to compete in the $6-million Longines Breeders’ Cup Classic Nov. 7,” said Justin McDonald, Breeders’ Cup Senior Vice President of Marketing. “The Preakness presents the perfect opportunity to engage the horse racing community during one of the sport’s biggest days and we’re hopeful that this contest will drive additional awareness and viewership surrounding the race as well.”

To participate, players spin the digital wheel and will be assigned a Preakness runner at random. Six winners will be selected from the pool of entrants who were assigned the winning horse of the Preakness.

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