Horse Owner And Manager Input Needed: 2021 Equine Industry Survey Launched

American Horse Publications (AHP) has launched its fifth Equine Industry Survey, which can be found here. Horse owners who live in the United States, are 18 years of age and older, and who currently own or manage at least one horse are invited to complete the survey by March 30, 2021.

The survey, which is conducted every three years, will gauge participation trends and management practices in the U.S. equine industry, identify critical issues facing the equine industry as perceived by those who own or manage horses, and better understand issues pertaining to horse health.

The online survey is made possible by a sponsorship from Zoetis, the leading animal health company dedicated to improving equine wellness, every day. Zoetis has sponsored the survey since its inception in 2009.

“Zoetis is proud to continue our sponsorship of the AHP Equine Industry Survey,” said Jeannie Jeffery, vice president of the Zoetis U.S. equine business. “We hope that the survey will continue to help identify successes and opportunities for improvement in the equine industry that horse owners, veterinarians and professionals can unite to resolve.”

“AHP is grateful for its partnership with Zoetis to provide ongoing and vital data on the trends in horse care, management, and welfare of horses in the U.S.,” said Christine W. Brune, AHP executive director. “We appreciate the collaborated effort of AHP members and the industry in promoting this survey and will strive to maintain or exceed previous responses in 2021.”

The study is anonymous; this means that no one–not even members of the research team – will be able to associate information that is given with respondents. When the survey results are tallied, only aggregated results will be presented.

The survey sponsor and AHP members who promote the survey will receive complete results of the 2021 survey to release through their own channels up to 60 days prior to release of the survey results to the AHP membership. The general equine industry may request a summary of this new information by contacting the AHP office at ahorsepubs@aol.com in October 2021.

Horse owners and enthusiasts are invited to promote the survey by sharing this link with horse-owner groups and individual horse owners. The more information we collect, the better we make our world for horses.

The 2021 AHP Equine Industry Survey is being conducted by American Horse Publications (AHP). Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP. Dr. Stowe is currently an associate professor of Agricultural Economics at the University of Kentucky.

Take the survey here.

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Kentucky Horse Council Releases Membership Survey

The Kentucky Horse Council is conducting a survey of its members and other individuals in the Kentucky horse industry between now and August 15, 2020. This survey will be used to help the Kentucky Horse Council Board of Directors craft the position that the Council will take on issues currently facing the industry.

“We are reaching out to our membership to gather input on issues facing the industry, as well as the Kentucky Horse Council,” said Kentucky Horse Council Executive Director Katy Ross. “We believe it is important to check in with our members in order to provide accurate representation and to keep a pulse on what matters most to horsemen and women in Kentucky. I encourage every member of Kentucky's horse industry to please participate in our survey. The information we gather enables us to better serve and represent our constituents, but also allows us to have a positive and lasting impact on Kentucky's signature industry.”

The survey, which takes approximately ten minutes to complete, can be found here. All members of the Kentucky equine community are invited and encouraged to take the survey.

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